a) What do you consider a good opt-in rate for your forms (& if you can share an industry, that helps)
b) If you don't mind sharing what has worked for you to increase the opt-in rate, please do so to.
It's cool -- never used stuff like aweber before (used to do that by hand or with custom scripts), but it is actually rather convenient, including the stats (although I could still calculate that before).
Anyways, with one site I have (health/wellness related niche), while its only been about 5 hours, I've had about 67 impressions and 2 signups, one confirmed (double optin).
I'm giving a free report (recipes & health info), so so far about 3.4% conversion.
Is that "good", or 'crappy' given the fact that the info is free? Obviously I will be playing around with it a bit more (testing different offers, etc), but just looking for some metrics of how to 'guage' how successful my rate/etc is?
It is also the 'lightbox' opt-in form.