Warrior Poll: Autoresponder Series vs. eMail Campaigns
I need your help, guys/ladies.
I'm weighing the pros/cons of both AutoResponder Series and eMail Campaigns....
AutoResponder Series: a set of pre-defined eMails programmed into the list provider's system that are scheduled to go out at pre-determined intervals based on when someone signs up to your list.
Pros:
- only need to be created once and can be used over and over
- set it and forget it
- if thought out; can easily lead the prospect down a psychological road to buying your products
Cons:
- initial set up time consuming
- writing out a series that isn't redundant is hard
- keeping listees engaged is hard
- is pretty mechanical and harder to foster "the relationship"
- easily recognized as autoresponder if your listees talk to each other
- info can become obsolete quickly
eMail Campaigns: individually created eMails that are sent to your entire list at once at the same time; schedule determined by you when you feel like it.
Pros:
- can create eMails on the fly
- easy to capitalize on last minute info
- easy to foster "the relationship"
- segmenting list based on open/click tracking is easier
- can be scheduled
Cons:
- coming up with fresh content is a pain
- staying away from "over offer syndrome" is hard
- determining intervals between sends is hard
- NOT making content mistakes is nerve wrecking
- even if scheduled info is static
I'm sure all you list professionals will tout doing both, but the reasoning behind my dilemma is trying to determine which is the more "automate-able" solution; as I don't want to make maintaining an eMail list a full-time job.
Help me out.. let me hear your thoughts, expertise, ideas
Thank you, Warriors
Appreciatively,
tecHead
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Automation is the primary conduit to successful relaxation
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Automation is the primary conduit to successful relaxation
Automation is the primary conduit to successful relaxation