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Using brand names as theme keywords

by 5ky
12 replies
Doing some research with market samurai I have found a keyword phrase with great potential traffic. It is about women's clothing line created by a celebrity woman. Official (I guess) website ranks 1st, but I could relatively easily take that position. edit: It's not official I guess, because it sells eBay items.

I would use that phrase for a domain to get traffic and promote offers from AdSense, Ebay, etc, as I have seen this model working for some people.

It goes like "x clothing", where x is not the person's name but a brand name. And that name can mean more things.

Are there any possible consequences? Like receiving cases and desist letter. And is there some solution to it?

Thanks in advance!
#brand #keywords #names #theme
  • Profile picture of the author Jeff Henshaw
    Doing some research with market samurai I have found a keyword phrase with great potential traffic. It is about women's clothing line created by a celebrity woman. Official (I guess) website ranks 1st, but I could relatively easily take that position.

    I would use that phrase for a domain to get traffic and promote offers from AdSense, Ebay, etc, as I have seen this model working for some people.

    It goes like "x clothing", where x is not the person's name but a brand name.

    Are there any possible consequences? Like receiving cases and desist letter. And is there some solution to it?

    Thanks in advance!
    You could be skating on thin ice here.

    Most of the members of the Warrior Forum are not lawyers, some like me have studied and been involved with law for many years, but do not give advice to a post such as yours.

    I recommend that you consult a qualified legal representative in your geographical area, who understands both the Internet and international law.

    If you rely on forum replies, you will most of the time get opinions and personal feelings.

    If you are serious about what you want to do, then pay for professional advice.

    Just my thoughts and best of luck.

    Jeff Henshaw.
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  • Profile picture of the author Michael Franklin
    5ky, I wouldn' t touch it with a 10 foot pole....I've heard the horror stories of people who had sites established for many years only to lose it all since they received "the letter" from the company's attorney.

    As far as a way around it.....Hmmm......Find a good attorney! Just make sure that the potential from this opportunity will more than pay for his legal fees!
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    • Profile picture of the author tpw
      Originally Posted by Michael Franklin View Post

      5ky, I wouldn' t touch it with a 10 foot pole....I've heard the horror stories of people who had sites established for many years only to lose it all since they received "the letter" from the company's attorney.

      As far as a way around it.....Hmmm......Find a good attorney! Just make sure that the potential from this opportunity will more than pay for his legal fees!
      I received an official letter from the legal dept in conjunction with my first domain name...

      I was told to Cease And Desist... In no uncertain terms, I was told to take down the domain or face a potential trademark infringement case in court...

      I renamed my website and purchased a new domain...
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  • Profile picture of the author Chris Thompson
    My advice is to use a different domain name and go for it anyway. It is doable if you use a good article submission service.

    See this example. My domain is generic in this case.
    Replace Myself + Unique Article Wizard = Amazing | Replace Myself Bonus

    Domains do help, but you aren't competing against anyone using the perfect domain.
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    • Profile picture of the author Michael Shook
      Use the brand name as a folder on your main site. There is simply no point in taking the chance on getting served with C&D on a domain that is making money for you.
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  • Profile picture of the author N4PGW
    Personal opinion only, no relationship to being a lawyer, etc.

    One possibility to consider is using a subdomain name. for example, wonderful.stuffforsale.com. Where wonderful is your tm name. I understand that Google likes subdomain names almost as much as the standard domain names. Chances are, you can modify it less painlessly than losing the .com domain name.

    Just a thought.


    Originally Posted by 5ky View Post

    Doing some research with market samurai I have found a keyword phrase with great potential traffic. It is about women's clothing line created by a celebrity woman. Official (I guess) website ranks 1st, but I could relatively easily take that position. edit: It's not official I guess, because it sells eBay items.

    I would use that phrase for a domain to get traffic and promote offers from AdSense, Ebay, etc, as I have seen this model working for some people.

    It goes like "x clothing", where x is not the person's name but a brand name. And that name can mean more things.

    Are there any possible consequences? Like receiving cases and desist letter. And is there some solution to it?

    Thanks in advance!
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  • Profile picture of the author robertphillips
    Just like the others said here your trending on thin waters. Going after trade mark in the domain name. There's a lot of different options you could do that will keep you safe.

    I have had a few friends that there whole sites were taken down.

    Regards,
    Robert
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  • Profile picture of the author Gary King
    If you use a trademark in your domain name, your subfolder or your subdomain or your bathtub, you can get into legal trouble.

    Yes, you may get away with it for a while...

    And you might make a fortune in the mean time...

    You might also get smacked with a major lawsuit the day after you put up content, before you make a dime.

    It's a risk. If you wish to take it, that's your business.

    Consider it carefully, especially if you can avoid blatant use of a trademarked/copyrighted term and still rank...
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    • Profile picture of the author Kay King
      It is also possible to get a cease and desist for a subdomain, a folder or even a page title.

      It's not worth the potential hassle to me.
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      So sit down, be quiet, and don't touch anything.
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  • Profile picture of the author Michael Field-Dodgson
    Hi 5ky,

    This may or may not help I am not sure but I have used Model numbers in domains as opposed to brand names - mostly in electronics.

    If there is something in the fashion world that gets known by its model number then using this as a domain name is powerful for SEO.

    Hope this helps
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  • Profile picture of the author 5ky
    Thanks guys! I appreciate your answers. Seems like it's more a gamble than a business opportunity.

    I still see some sites that are playing with matches here and they are still on, but it's really not the kind of game I'm looking for.
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    • Profile picture of the author Gary King
      Originally Posted by 5ky View Post

      Thanks guys! I appreciate your answers. Seems like it's more a gamble than a business opportunity.
      yep. although gambling can be fun... lol
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