What do I send to my list next??
So when I started taking IM seriously (actually wanting to make a business not just doing it for a little spare cash with marketing web services to SME's) I thought right..... this list building stuff seems like the only way to make a business online the 'keystone' to online marketing if you like.
Off I go and I built my squeeze page for a nice free 56 page ebook which I wrote, that delivers really quality content for the newbie marketer (that's not trying to sound arrogant, I spent months making that little book it details some really cool mindset/marketing to SME's that works really well, I should know I don't just preach what I teach I DO what I teach).
I employed an outsourcer and sent him some traffic generation instruction I brought from another marketer. Great. The guide I got seemed to be doing the trick. It's mainly article marketing traffic, which I think is good for driving to a squeeze. A lot of them opted in too and people were loving my free content.
So traffic > squeeze > opt in > follow up1 (free content) > follow up2 (free content) > follow up3 (hard sell ebook)
So I am giving VALUE to my list. They love it, I get great responses from people saying how the content really helped them.
I follow-up with another juicy free video. In this I discuss the 5 mindsets people need to make money and then delve into setting up squeeze pages and list building on a very simple level (the level I have experienced it on).
Then I plug the sale for my $47 ebook on a details step-by-step guide on selling web services to local businesses and I got some pretty aright results from it. Sweet! That was nice and simple.
This little email strategy seems to work like a charm as by giving away free content you build reciprocity with your list and they actually want to hear from you and open your emails. I don't want to boast but I am beating the $1 a month benchmark, ok my list is just shy of 200 (its not been running long at all) but for freebie seekers that's pretty decent start don't you think?
But now, I am dead in the water. I don't know what to send to them! I can't think of any new products to create, freebies and give-away stuff to lead to an upsell and I really don't want to have to make four or five freebies and ebooks a week just to keep making sales. They take time to think up and my camtasia trial is nearly over lol!!
I also don't want to market to them as an affiliate. I am building my list based in the position as an 'advisor' I want to build a long-term relationship with the people on my list and really help them while helping myself.
Lastly I refuse to hype. Okay....I do good copy (well average), but I don't hype, none of this $60777.05 a month in 30 seconds by clicking two buttons crap. I want to stay away from that whole bandwagon that I feel is actually ruining IM for so many people that get burnt and then give up.
Anyway...........(sorry I ramble)
I have not mailed my new list for about 3 days now. Which feels crazy, but I just do not have a clue at all what to say! You know, you can just email your list with the subject line "Hi" and the content being "Hi I hope IM is going well for you, catch you on the flip-side!"
I'd copy the Guru's but after signing up to their list you get hit with the hype stick after 1 email (the aweber confirmation). Which I hate and refuse to follow.
I'd love to bat some ideas about with what you send to your lists, how long your pre-set messages are and follow-ups etc. and anyone with the slightest clue about what I should do next I would love to hear from you, I don't want to stall now when I am getting bloody close to making it work haha.
p.s if anyone knows where I can get a high quality really well converting editable squeeze page, that doesn't involve spending too much of the $$$ or is free. I would quite like it if it also doesn't involve me tearing my hair out trying to work out how the bloody hell to do HTML (I will NEVER understand it) drop me a PM.
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