If I was new to the IM niche - I'd do something like this...
If I was going to enter a saturated niche like the Internet Marketing niche, here's what I'd do...
1) I'd create a killer video that gave away some amazing "free line" information. (Maybe some kind of new offline marketing technique)
2) That video would end with a call to action to opt in for the conclusion of the first video (like the micro-continuity squeeze idea) or for some kind of cool software or something
3) I would have this all run through an affiliate software like 1ShoppingCart or InfusionSoft - that way you can track who sent opt-ins and not just sales
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The above is the easy part. Now it's a matter of getting affiliates to promote your new opt-in to their list.
Why would they do that you ask?
Because you're going to give them an awesome prize for whoever sends the most opt-ins. And I'm talking something bad ass (keeping in mind that the biggest IM affiliates are dudes in their late 20's to mid 30's) like an all-inclusive trip to Jamaica.
Now before you gasp at the idea of spending between 2,000 and 3,000 on a trip you're going to give away think about this....
A) You're building a business (If you want fast, quality, endorsed leads - it's not going to be free)
B) If you are giving away an all-inclusive getaway to some place like Jamaica, how many big affiliates (with lists in the 10k -30k range) will promote for you? A LOT. Sending people to a squeeze page is easy.
(I don't think you'd be stretching it to be able to land 10 affiliates with 10k lists - that's 100k in possible leads)
Now just do the math....
If you spent 3k on your Caribbean prize, and you got a dozen or two dozen "super affiliates" fighting to be the top guy sending leads to your squeeze page... it's not far fetched to think you'd end up with a 6,000 + list.
Do you think you could buy PPC traffic in the IM niche for 50 cents an opt in? Hell you can't even by CLICKS (little lone opt ins) for less than a buck anymore.
And 6k opt-ins is a Conservative number. If you give away good info and have a compelling call-to-action you should be able to get a 15 - 20% opt in rate no problem. That means you're list is now closer to 20k and you only spent 3k to build it.
1) I'd create a killer video that gave away some amazing "free line" information. (Maybe some kind of new offline marketing technique)
2) That video would end with a call to action to opt in for the conclusion of the first video (like the micro-continuity squeeze idea) or for some kind of cool software or something
3) I would have this all run through an affiliate software like 1ShoppingCart or InfusionSoft - that way you can track who sent opt-ins and not just sales
----------------------------------
The above is the easy part. Now it's a matter of getting affiliates to promote your new opt-in to their list.
Why would they do that you ask?
Because you're going to give them an awesome prize for whoever sends the most opt-ins. And I'm talking something bad ass (keeping in mind that the biggest IM affiliates are dudes in their late 20's to mid 30's) like an all-inclusive trip to Jamaica.
Now before you gasp at the idea of spending between 2,000 and 3,000 on a trip you're going to give away think about this....
A) You're building a business (If you want fast, quality, endorsed leads - it's not going to be free)
B) If you are giving away an all-inclusive getaway to some place like Jamaica, how many big affiliates (with lists in the 10k -30k range) will promote for you? A LOT. Sending people to a squeeze page is easy.
(I don't think you'd be stretching it to be able to land 10 affiliates with 10k lists - that's 100k in possible leads)
Now just do the math....
If you spent 3k on your Caribbean prize, and you got a dozen or two dozen "super affiliates" fighting to be the top guy sending leads to your squeeze page... it's not far fetched to think you'd end up with a 6,000 + list.
Do you think you could buy PPC traffic in the IM niche for 50 cents an opt in? Hell you can't even by CLICKS (little lone opt ins) for less than a buck anymore.
And 6k opt-ins is a Conservative number. If you give away good info and have a compelling call-to-action you should be able to get a 15 - 20% opt in rate no problem. That means you're list is now closer to 20k and you only spent 3k to build it.
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