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Another Refund..

by GoodnightSweetRatRace
19 replies
Since I've started IM, I've made 11 sales.

Just checked Transactions in Clickbank to see my 5th refund =/ Nearly a 50% Refund Rate.

Please tell me I've just been unlucky, I didn't think refund rates were this high, I heard it was more around the 10% mark.
#refund
  • Profile picture of the author Chris Ramsey
    Yeah... it sounds like a really bad product - or the sales letter made insane promises. My rate is less than 8% and has only once been higher when I made the mistake of not going overboard with content.
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    • Profile picture of the author Agoge Warrior
      If you are trying to sell Clickbank products, I always check the refund rate first before deciding whether I want to sell the product

      Go to CBENGINE - ClickBank Marketplace, Preferred by ClickBank Affiliates , pay the $30 or whatever it is for the lifetime site membership......

      And when you start searching for products to sell, you will get a "stat" on the products refund rate. Very important info

      I actually use cbengine more than Clickbank itself for product searches, what's moving up or down, etc. I only check CB to check for any sales.
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      • Profile picture of the author Crew Chief
        Originally Posted by GoodnightSweetRatRace View Post

        Since I've started IM, I've made 11 sales.

        Just checked Transactions in Clickbank to see my 5th refund =/ Nearly a 50% Refund Rate.

        Please tell me I've just been unlucky, I didn't think refund rates were this high, I heard it was more around the 10% mark.
        Without revealing the exact product(s), what niche(s) are you in?

        Giles, the Crew Chief
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  • Profile picture of the author billnad
    I find that with a presell review that my refund rate is only around 2% or so. If you look at the market you are hitting are they cheapskates? Are they looking for stuff for free and willing to buy and refund to get that?

    How about the product? Are you marketing a bad product? Give us something and maybe we can help?
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  • Profile picture of the author bay37
    Yeah, you'll get that in the IM niche at the moment. A lot of very bad products out there. People are basically doing this:

    Buy product A (expecting to get crap) -> confirmed (crap) -> request a refund -> 7 days later buy product B (expecting the same) -> ... sounds familiar?
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    • Profile picture of the author GoodnightSweetRatRace
      The product is Dude I Hate My Job by Adam Horwitz.

      The thing is, I loved his product and it actually did help me out. It really is one of the few quality products that I've bought and liked.

      I guess it is a bunch of cheapskates, asking for refunds. I've sold 2 other products which aren't in the IM niche and have not had any refunds (so far)
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  • Profile picture of the author Brad Gosse
    Funny, outside of MMO and forex the refund rates are super low like 1-3%

    MMO attracts serial refunders. and they LOVE clickbank. It's like going to the library.
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    • Profile picture of the author Alan Petersen
      Originally Posted by Brad Gosse View Post


      MMO attracts serial refunders. and they LOVE clickbank. It's like going to the library.
      Too funny that is true.

      11 sales is too little to really jump to any conclusions but I can see why you're wondering what's going on. It also depends how you're getting the sales. The source of the traffic.
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  • Profile picture of the author seoweb2000
    Man, that sucks. I heard from somewhere that if you are getting sales and higher than expected returns that means there's a demand but your product needs to be work on. I would recommend adding more material to it, video content, audio, some mind maps, life time membership to a special forum for your niche. Stuff like that will help with retention and you can add these customer to your list for later products.
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    • Profile picture of the author Crew Chief
      Originally Posted by GoodnightSweetRatRace View Post

      I guess it is a bunch of cheapskates, asking for refunds. I've sold 2 other products which aren't in the IM niche and have not had any refunds (so far)
      No, they aren't cheapskates, listen carefully to Brad...

      Originally Posted by Brad Gosse View Post

      Funny, outside of MMO and forex the refund rates are super low like 1-3% MMO attracts serial refunders. and they LOVE clickbank. It's like going to the library.
      If you are going to focus your attention on low grade MMO and Forex products that start with HYPE and end with HELP, be prepared for higher than normal refunds.

      Giles, the Crew Chief
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Steven Fullman
          Originally Posted by Alexa Smith View Post

          It varies enormously.

          There are some niches which have higher-than-average overall refund rates (such as Forex-related products). Some people imagine that that's because a high proportion of the products are crap, but you wouldn't catch me suggesting such a thing at all, oh dear me no; let's just say that I choose not to promote them, myself ...

          Different affiliates can have very widely differing refund rates for the same product, too, depending on how they're pre-sold. I've even known people getting 25%/30% refund rates on a product for which I've never had a refund (because they were making an untruthful claim about the product, 'surprise surprise').

          A product with an overall refund rate of 50% would rapidly be removed from the marketplace by Clickbank, for sure.

          Call me a skepchick, but since Clickbank doesn't publish information about refund rates, I don't believe any sites claiming to be able to work them out from information that is published by Clickbank, because the reality is that they have no additional information that I don't have.
          Spot on, Alexa.

          OP...You can, of course, control your own message...but how can you control the claims your affiliates make on your behalf?

          Difficult...but not impossible.

          However, unless your business is being compromised by the refunders...carry on.

          In the meantime, look at the advice above, and ask yourself:

          * Do you promise more than you deliver (are you over-hyping your product)?

          * Are your results harder to achieve than you say (are you over-simplifying your technique)?

          * Or are folks refunding simply because they *can* (all things being equal, the most likely explanation)?

          "Skepchick"...love it

          Steve
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          • Profile picture of the author GoodnightSweetRatRace
            Thanks for the replys.

            I haven't been making untruthful claims for anybody suggesting that. There are only two reasons I can think of..

            - People getting their money back because they can.

            - Bad luck.

            Hopefully the refund rate will even itself out after some more time.
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            • Profile picture of the author Steven Fullman
              Originally Posted by GoodnightSweetRatRace View Post

              Thanks for the replys.

              I haven't been making untruthful claims for anybody suggesting that. There are only two reasons I can think of..

              - People getting their money back because they can.

              - Bad luck.

              Hopefully the refund rate will even itself out after some more time.
              Hi

              I reckon it's more likely to be the first reason than the second.

              If the refund rate is concerning you, why not add an optional "feedback form" after you've refunded your customer...you never know, you might get some valuable...erm...feedback!

              (all feedback is valuable)

              Steve
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            • Profile picture of the author Tom Goodwin
              Originally Posted by GoodnightSweetRatRace View Post

              There are only two reasons I can think of..

              - People getting their money back because they can.
              Unfortunately, I think there is just this perception for many in the IM/MMO niche that it is "OK." Its a culture of entitlement.

              If I buy a $37 WSO, the question is, is the information in the WSO worth $37. The question is not whether it is the greatest thing since sliced bread.

              I've purchased probably about 60 info products in the past year. how many refunds have I requested? Zero. I mean, it would have to be pretty frickin' bad (for its price) for me to even contemplate asking for a refund.

              Tom
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  • Profile picture of the author Jeremiah Walsh
    It all depends on the quality of your content. I find that a simple ebook will get more returns than a video training course.

    However, sometimes you just can't win... and just need to switch hit.
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  • Profile picture of the author 2stace
    The refund rate is decreased if you giveaway a sneak peak and then if they want the full package, they must pay the fee. This way, it is a win-win situation.
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Steven Fullman
        Originally Posted by Alexa Smith View Post

        Guys, the OP is asking as an affiliate, not as a vendor: I'm just saying/clarifying ...
        Oops. Damn me for reading the first and last posts. I really should know by now that the meat is in the middle (whatever that means)

        Thanks Alexa,
        Steve

        PS...

        OP -- the same rules apply, though.

        Are you spending more on advertising than you make in net sales (after refunds)?

        If yes, find something else.

        If no, carry on, and promote more stuff.
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