Finding Your Ideal Target Market..

by 7 comments
I was working on some notes for a client this afternoon and thought I'd share with you...

Ideal Target Market Identification

The person or organization most likely to buy from you
initially, repeatedly and at the highest profit margin.

By profiling our target customer and identifying three specific areas we can identify where we should focus our time and attention.

Interest: Which topics display the highest levels of energy, interest and enthusiasm? What's the main theme? What are people talking about? What are the biggest problems?

Experience: What do these people have in common? What is your experience in this area? Can you present a credible brand and personality? Do you have the necessary skills, knowledge and experience to meet the demands and needs of the market?

Location: Where does your target audience hang out? Are they accessible? Where will you find the largest groups? Who are the people of influence?

The more those three factors overlap the more likely you will find your ideal target market.

The more you focus your marketing and promotion efforts on your primary target market, the more likely it is that you will get a higher return on your investment.

I hope you find it useful,


#internet marketing #finding #ideal #market #target
  • Profile picture of the author Peter Bestel
    Thanks John

    I don't think I've seen that model before - very useful.

  • Profile picture of the author Greg Cooksley
    Hey John,

    Thanks for the they say a picture paints a thousand words...

    Kind of reminds me of some of the sales tactics we employed when I was selling. Actually there's a lot that can be used out of direct selling manuals that applies to IM.

    Why don't you add more substance to what you've already done and produce a report. I guess there are many IM'ers who know jack squat about the "selling profession".

    I think I need to dig out some of my old selling skills for thought...



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