Does Big List = Bad Attitude - YOUR VIEWS?

by Mangozoom

Posted: 14 years ago 13 replies

INTERNET MARKETING

As someone interested in list building I am subscribed to a number of the big players lists.

What I am noticing is that the quality of what they send is dropping recently. It seems that some no longer care about maintaining a strong relationship with their subscribers and are just blasting out sales emails one after the other.

I would definitely want to question the quality of the products of they are promoting as well ... some real iffy looking stuff.

Just wondering if there lists are so huge that they literally play the numbers game and just do not give a dam anymore?

Anyway I have begun to unsubscribe ...

John

#attitude #bad #big #list #views

Ruth P 14 years ago

I do find that with some marketers (and if I notice they're promoting junk, I'll definitely unsubscribe), but I definitely don't think it's true across the board. Those who have big lists must know that the relationship with those on that list is what got them to where it is today, and some big marketers do go to an effort to only promote quality. I guess a few seem to forget that, probably because a few unsubscribes doesn't really affect their total list size (not immediately anyway!)
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Dr Livingston 14 years ago

It's true, alot of times at that level it is a numbers game. Not for everyone though.
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Coby 14 years ago

I have noticed the same thing with some lists I am on and I now unsubscribe also. I've noticed some who send the same email promoting the same thing over and over and over . . . I read some and I'm like "really?"
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wkathome 14 years ago

I read where it's now the norm to send the same email out twice, once in the morning and again later in the day. This gives them atleast 2 shots at getting it read.
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jbode 14 years ago

Yup, most 'email marketers' are only trading subscribers for more subscribers and/or promoting anything that converts good.

while it's tempting to do that, you'll make a lot more money if you have fans (people who buy anything you sell or recommend)

that's why you need to stand out (show your personality and share your life), deliver good content (huge) and only promote products that will help your list (that you've personally seen or really trust the product creator)

...it takes more effort, but it's the right thing to do and it should be your obligation as an 'email marketer' to teach others how to succeed
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- Robert Puddy 14 years ago
  
  Originally Posted by jbode
  
  and it should be your obligation as an 'email marketer' to teach others how to succeed
  
  Why is that?
  
  Why are they obligated to do anything?
  
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  excoder01 14 years ago
  
  Originally Posted by Robert Puddy
  
  Why is that?
  
  Why are they obligated to do anything?
  
  Ya, not all of us are destined to be teachers. That's why we can recommend products that teaches the stuff well (or better than us with more details) to others as an affiliate.
  
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  iSoftware 14 years ago
  
  Originally Posted by Robert Puddy
  
  Why is that?
  
  Why are they obligated to do anything?
  
  Good content is good content! I just quoted you because AdvertisingKnowHow is great a resource Robert and I have probably unsubscribed from a good 30+ list the past 3 months but here are a few that I always manage to read (even if I go back a few pages and read them late!)
  
  -Robert Puddy's List (he did an mp3 on coregistration years aback and I have forwarded it and recommended it to a few friends)....Guys you should check out Robert's presentation on Login Frequency Marketing he explains the difference between "sales" and "marketing" better than anyone I have EVER HEARD ONLINE...can't recommend it a enough...
  
  -Jimmy D Brown's List
  
  -Charlie Page
  
  -Melissa Ingold
  
  I think these guys/girls really know the ins and outs of relationship marketing and it may sound corny but when you provide quality content that sticks to the fundamentals and helps the reader get to the next level, you keep readers...
  
  I actually think there will be more and more paid newsletters/lists in the future as people will realize it's worth it to pay list owners to keep the quality content going but keep the no. of people who receive it small enough that those of us that pay would keep a strategic advantage.
  
  The found of Drop.io (the big famous file sharing site for those who don't know, backed by a VC...) actually stopped blogging and set up a paid newsletter a while ago...
  letter.ly
  letter.ly
  Is It Time to Stop Blogging and Start an Email Newsletter?
  
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sbucciarel Banned 14 years ago

I have unsubscribed from all ... except one.
Paul Meyers list is always a great read and he doesn't just blast you with offer after offer and the majority of the products he offers are his own.

Some of them are just nuts they way they blast you. I bought a product and I like the product but now I get two emails every day from this guy and it's getting on my nerves. I want to be notified of product upgrades without all the crap he's throwing at me just because I bought a product from him.
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excoder01 14 years ago

They know that those who join IM list are also on 20 others...and likely get 75 emails a day. Thus, they are competing to make the most of it by getting you to open their emails.

Relationship Email marketing may be the newest trend...but so are the 30 marketers trying to do the same, and want to build a relationship with you as well, if you're using one 'freebie' email for them.

That's why I only subscribe to 1-2 IM list these day.
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Benjamin Ehinger 14 years ago

I have always learned that you need to always be promoting something, but a freebie from time to time and making that personal connection are also incredibly important as well.

Benjamin Ehinger
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Kevin_Hutto 14 years ago

I have noticed it recently too. I am on most of their lists as I keep them for swipe files to watch and see if anyone is doing anything new or special... It seems like a lot of guys are just pitching right now - and the only time there is ever any freeline content is in conjunction with a launch... Its interesting... I wonder if some of them are being hit by the recession more than they let on - and therefore are applying more pressure to their lists...
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Gary McCaffrey 14 years ago

The vast majority of big name marketers in the IM niche only send good content when it's part of a launch.

I haven't noticed it being more prevalent recently, I don't really remember it being any different.
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