How Do You Get Offline Leads to OPT-IN to Your E-mail List?

4 replies
Problem situation:

1. Purchased a list of 10,000+ business leads
2. Can't e-mail them unless they opt-in

Client wants to e-mail them, it's very important and beneficial for their customers, these businesses.

We telemarket to them and could ask their explicit permission with a recorded phone call to confirm the opt in.

We also fax to drive to site where they can opt-in via form.

BUT, these are not e-mail to e-mail transactions and my clients wants to see just that. Getting a response on the same channel.

I don't see an out here - am I missing some way to contact them once?

And since were on the subject, can't I just e-mail a bunch of them from my outlook or will I get worked over with spam complaints and get fired by my client? My e-mail provider thinks so. That would be most unsavory.
#email #leads #list #offline #optin
  • Profile picture of the author AndrewCavanagh
    "can't I just e-mail a bunch of them from my outlook or will I get worked over with spam complaints and get fired by my client?"

    If you don't have a previous relationship with the people on this list then in most areas of the western world that's illegal.

    You can create a URL where people can opt in then drive them there using the phone or mail (postcard, snail mail).

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author JennSpencerIM
    Can you send them all a postcard and drive them to a page where they have to opt-in? Tell them to do it by a certain date and they'll get something for free (like a video or report) and have a huge giveaway! All who enter their email address will have a chance to win...send it out and give them about 7-10 days to respond before contest ends. Just an idea!
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    • Profile picture of the author Manie Amari
      Originally Posted by JennSpencerIM View Post

      Can you send them all a postcard and drive them to a page where they have to opt-in? Tell them to do it by a certain date and they'll get something for free (like a video or report) and have a huge giveaway! All who enter their email address will have a chance to win...send it out and give them about 7-10 days to respond before contest ends. Just an idea!
      Good idea Jenn; that might be a little expensive.


      Manie
      Signature

      This will NOT be up for long. Get it now whilst You still can. Btw it's FREE...
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  • Profile picture of the author direct_marketer
    Great ideas, thanks guys!
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