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When To Launch?

by Adam Carn
13 replies
Hi Warriors,

I've launched products before but never really considered a specific time. Is there such thing as a "best time to launch." Like a specific month, date, time of day?

Thanks
Adam
#launch
  • Profile picture of the author Michael Dominic
    I would imagine mid-week, non-holiday, evening. Avoid Thursday and the weekend. Monday is iffy. Tuesday, Wednesday, or Friday are my choices.

    I would also like to know.
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    • Profile picture of the author blokh
      Originally Posted by Michael Dominic View Post

      I would imagine mid-week, non-holiday, evening.
      Evening ??

      I would vote for afternoon or NOON ... but I am curious to hear the evening theory ... I am about to launch a product on a wed ... so would be nice to hear from others what they think.
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      • Profile picture of the author Michael Dominic
        Originally Posted by blokh View Post

        Evening ??

        I would vote for afternoon or NOON ... but I am curious to hear the evening theory ... I am about to launch a product on a wed ... so would be nice to hear from others what they think.
        Well I figured that more people would be at home during the evening. I guess a lot of people out there have access to the internet during work hours with their work computers and cellphones. Noon does sound good, people are on lunch...
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  • Profile picture of the author UcheO
    This will depend largely upon the product. If the product is a seasonal item, then obviously the corresponding time of year would be best. Otherwise business related products are best launched during the weekday to assure as many people see it as possible.
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  • Profile picture of the author Phil Jones
    If you have a good product and a hungry market the launch day really shouldn't matter to much.
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  • Profile picture of the author Darrel Hawes
    Adam,

    To answer your question, you will need to consider your primary target audience and when THEY will be most receptive to your offer.
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    • Profile picture of the author Sean A McAlister
      Originally Posted by Darrel Hawes View Post

      Adam,

      To answer your question, you will need to consider your primary target audience and when THEY will be most receptive to your offer.

      This is True!


      Tuesday's or Thursday's at 12:00 EST

      Two most recent launches
      Rasmussen Launched on a Tuesday and Made first place in Click Bank

      Cheney Launched on a Thursday with a $1997 Product and Sold out over the week end.

      I have been involved with a lot of launches and these seem to be the days. BUT at The End Of the Day.....it does not matter unless you have all your "I's" dotted and "T's" crossed. A successful launch takes A LOT OF WORK!

      Sean
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      • Profile picture of the author Terry Ma
        Originally Posted by The IM Reporter View Post

        This is True!


        Tuesday's or Thursday's at 12:00 EST

        Two most recent launches
        Rasmussen Launched on a Tuesday and Made first place in Click Bank

        Cheney Launched on a Thursday with a $1997 Product and Sold out over the week end.

        I have been involved with a lot of launches and these seem to be the days. BUT at The End Of the Day.....it does not matter unless you have all your "I's" dotted and "T's" crossed. A successful launch takes A LOT OF WORK!

        Sean
        Hi Sean,

        Can you tell me the name of the product for Rasmussen?

        I want to take a look at what kind of a product is it
        that can make it to the first place in Clickbank so quick.

        Because I am about to launch the product in my WSO on Clickbank.

        Thanks!

        Terry
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  • Profile picture of the author Dmitry
    Take some of the recent "huge" launches in the industry and see their schedule... Just an idea.
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  • Profile picture of the author pparks
    I took a look at what I had in my inbox, as I tend to get a lot of offers. Ryan Deiss latest launch was at 2 or 3 PM eastern on a Thursday. It seems to me that 2 to 3 eastern time would be a good time. If you are targeting a north American campaign, this gives some opportunities for people in all time zones to have a good chance to access the offer. As for day...hmmm. I guess some testing will be in order.
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  • Profile picture of the author Terry Ma
    Originally Posted by Adam Carn View Post

    Hi Warriors,

    I've launched products before but never really considered a specific time. Is there such thing as a "best time to launch." Like a specific month, date, time of day?

    Thanks
    Adam
    It depends on your market.

    In my own market, I have discovered it is the best
    to launch on Thursday, evening after work.

    However, in the Money Making market here,
    I have observed that most big launches took
    place on Tuesday 12:00 pm EST.
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    "Do You Want to Make $227,969 This Year, Stop Working "in" your business even worse than a SLAVE does, PROFIT While You Sleep, Work Less but actually MAKE MORE MONEY?!"

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