Is the traditional squeeze page still effective?

28 replies
Just been reading a blog post by a mate of mine and he raises the point

'The impact tribes have on consumption is HUGE. However, this OPPORTUNITY is poorly reflected in traditional Internet marketing. The squeeze artists just don't get it.'

You can read the rest of the post here The Squeeze - Blogs - Blogfiliates

What's your thoughts on this?

Graham
#effective #page #squeeze #traditional
  • The article is a whole load of bollocks, if you ask me.
    {{ DiscussionBoard.errors[2498850].message }}
    • Profile picture of the author sambakker
      Originally Posted by Anonymous Affiliate View Post

      The article is a whole load of bollocks, if you ask me.
      Lol i'm with Anonymous affiliate
      Signature

      Create high quality sales funnels in minutes http://iglooapp.com

      {{ DiscussionBoard.errors[2498908].message }}
    • Profile picture of the author David Bynon
      Originally Posted by Anonymous Affiliate View Post

      The article is a whole load of bollocks, if you ask me.
      You are part of a tribe called "Warrior Forum". Did the forum owner have to squeeze you on to his list? Is this tribe not responsible for millions of dollars is sales every year? That is my point. I'm sorry my blog post was not clear.
      Signature

      {{ DiscussionBoard.errors[2499025].message }}
    • Profile picture of the author Alchemium
      Originally Posted by Anonymous Affiliate View Post

      The article is a whole load of bollocks, if you ask me.
      I am afraid I have to agree with you to a certain extend. Never the less things are changing and the author is presenting just another view point.

      But I don't think that Squeeze Pages are dying.

      I just have to take a look at my personal behavior regarding this matter. If a Squeeze Page hits my nerve, then I am happy to fill in my name and e-mail address. So that's evidence that well constructed Squeeze Pages work just fine.

      Alex
      {{ DiscussionBoard.errors[2499135].message }}
    • Profile picture of the author hockeyroom28
      Originally Posted by Anonymous Affiliate View Post

      The article is a whole load of bollocks, if you ask me.
      Feel the same, +1. Sounds like someone had a bad day before writing this!
      {{ DiscussionBoard.errors[2501183].message }}
  • Profile picture of the author thebitbotdotcom
    The article didn't make much sense to me...
    Signature
    Do Your Copywriting Skills Suck?

    Let Us Help You Develop Your Writing Skills!

    Submit Guest Posts With [ TheBitBot.Com ]
    {{ DiscussionBoard.errors[2498952].message }}
    • Profile picture of the author JohnMcCabe
      The only part of the article you were actually supposed to understand was the last line:

      In [product name removed], I teach ethical marketing in a way that allows new marketers to start, walk and then run with their own tribal passion.
      I'm surprised there's no link to the sales page.
      {{ DiscussionBoard.errors[2498987].message }}
    • Profile picture of the author Ross Vegas
      That article isn't very good. It lacks focus and clarity.

      It also copies, and distorts someone else's good idea. (and until we called them out wasn't giving credit either...)

      Your thread title, and that author's post are looking at two different ideas...but there is a small overlap.

      From Seth Godin's blog on Tribe Management -
      "It starts with permission, the understanding that the real asset most organizations can build isn't an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.

      ...Instead of looking for customers for your products, you seek out products (and services) for the tribe."
      Sounds a lot like permission based email marketing to me!

      In other words, target a tribe, then provide more relevant messages and products/services they want after a series of communication.

      Squeezing them onto the list is optional, but certainly not detrimental to that process.

      The idea itself is bigger than "to squeeze or not to squeeze"

      It's more about shifting from a top-down sales oriented marketing approach, to consumer driven marketing. Which is really nothing new, just a new name for it.

      You can incorporate this into your marketing, by sending polls, surveys, asking questions on blogs, etc to get feedback and refine a product in development to mesh with the masses.

      Whatever your means, be it a list, a blog, or social media, it's about opening up communication as close to personal as you can (or can simulate).
      {{ DiscussionBoard.errors[2499131].message }}
  • Profile picture of the author nicheminer
    The article is a whole load of bollocks, if you ask me.
    Lol i'm with Anonymous affiliate
    Ok, that's your opinion. The article puts a different point of view to traditional squeeze marketing. So how about explaining why you've reached your strong opinions.

    My mate is a good marketer who has made a great income from going against the grain, so I respect his views.

    Graham
    Signature
    Amazon Discounted Products - Search tool that earns you Amazon commissions on auto pilot.
    {{ DiscussionBoard.errors[2498990].message }}
  • Profile picture of the author nicheminer
    I'm surprised there's no link to the sales page.
    Because there is no sales page - it's a forum.

    Graham
    Signature
    Amazon Discounted Products - Search tool that earns you Amazon commissions on auto pilot.
    {{ DiscussionBoard.errors[2498995].message }}
    • Profile picture of the author Steven Wagenheim
      I didn't read the article. I don't have to read the article.

      Here is the answer to your question.

      Is the traditional squeeze page still effective?

      Test for yourself to find out.

      Anybody who gives you a definitive answer either way is only guessing
      unless they are basing that answer on their own personal stats.

      For me, the traditional squeeze page is VERY effective.

      But that's ME and for MY niches.

      Ultimately, you have to find out what works for the niches YOU target.

      Absolutes will kill you in this business.
      {{ DiscussionBoard.errors[2499017].message }}
      • Profile picture of the author SirBertram
        I have to agree with Steve W. Each marketer's niche, offer and methods/products vary. The only way to know what works and how well...Split testing! If you split test you can perfect the squeeze page for your niche and offer you can be sure it is or is not effective. That's my final answer!
        Signature
        Want some of my most valuable video tips for FREE?

        The Video Slayer Makes it Easy!
        {{ DiscussionBoard.errors[2499295].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by nicheminer View Post

      Because there is no sales page - it's a forum.

      Graham
      Okay, now there's two of us not being clear - DavidB and me.

      I'm skeptical of all "is [such and such] dying" posts, because too many of them are simply attempts to stir up trouble in River City so the poster can offer a saving alternative.

      All the way through that mash-up, I was waiting for the other shoe to drop. I was certain that shoe was going to drop, and that your post here on the WF was an inadvertent shill for it. That's why I was surprised that the course title wasn't linked to a sales page.

      Now that David himself has posted, I have more of an idea of what he was trying to say. Truth is, I agree with much of it.

      The only thing he's guilty of is posting something that was probably crystal clear in his own mind, yet totally confusing to someone reading it without the same context. And anyone who attempts to post something thoughtful will be guilty of that from time to time.

      No harm, no foul.
      {{ DiscussionBoard.errors[2499231].message }}
  • Profile picture of the author R Hagel
    Looks like your mate has been reading "Consumer Tribes." And DavidB even took it a step further by ripping some text directly from the book's description and pasting it into his blog post.

    Here's what DavidB said in his blog post:

    Human life is essentially social, and “who we are” is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life.
    Here's what the official book's description says:

    However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life.

    See it for yourself here:
    Amazon.com: Consumer Tribes (9780750680240):...Amazon.com: Consumer Tribes (9780750680240):...

    Becky
    {{ DiscussionBoard.errors[2499014].message }}
    • Profile picture of the author David Bynon
      Originally Posted by R Hagel View Post

      Looks like your mate has been reading "Consumer Tribes." And DavidB even took it a step further by ripping some text directly from the book's description and pasting it into his blog post.

      Here's what DavidB said in his blog post:



      Here's what the official book's description says:




      See it for yourself here:
      Amazon.com: Consumer Tribes (9780750680240): Bernard Cova, Robert Kozinets, Avi Shankar: Books


      Becky
      I did and it's a good book.
      Signature

      {{ DiscussionBoard.errors[2499037].message }}
      • Profile picture of the author R Hagel
        Originally Posted by David Bynon View Post

        I did and it's a good book.
        I'm glad you decided to give them credit.

        To anyone who reads this thread from this point on, I just want to point out that I wasn't willy nilly picking on David for ripping content directly from the book. When I read the blog post there was no acknowledgement, no credit given... that chunk of text was basically plagiarized.

        Now there is an acknowledgement, so all is well.
        {{ DiscussionBoard.errors[2499074].message }}
        • Profile picture of the author David Bynon
          Originally Posted by R Hagel View Post

          I'm glad you decided to give them credit.

          To anyone who reads this thread from this point on, I just want to point out that I wasn't willy nilly picking on David for ripping content directly from the book. When I read the blog post there was no acknowledgement, no credit given... that chunk of text was basically plagiarized.

          Now there is an acknowledgement, so all is well.
          Thank you for point that out. I took the passage from a chapter in my book and do have full credits on each chapter.
          Signature

          {{ DiscussionBoard.errors[2500197].message }}
  • Profile picture of the author Barry Unruh
    I read the article 3 times and I still have no idea how you equate it to "squeeze page".

    He mentions "squeeze artists" and "squeeze money from them".

    The people in Internet marketing I follow do not play this game. They offer me interesting options for products which I can then choose if I wish to buy based upon my own decision making process, and whether the product appears valuable to me.

    Their recommendations of products often are the only way I become aware the product even exists.

    I see this as a service they are providing to me, not as a method of "squeezing money".

    I agree with much of what your "mate" says, but I do not agree with his conclusion. His conclusion is based upon his desire to "squeeze" people into his own idea of value and recommended products. Which is perfectly fine. He obviously needs to "squeeze money" from someone.
    Signature
    Brain Drained...Signature Coming Soon!
    {{ DiscussionBoard.errors[2499072].message }}
  • Profile picture of the author MilesT
    Its almost like asking if SALES are still effective. A squeeze page is sales content. That's it. Write bad sales content, get bad sales.
    Signature
    http://www.RedHeadline.com
    Internet Marketing's Top Daily News (Updated today)
    {{ DiscussionBoard.errors[2499266].message }}
  • Profile picture of the author dmason
    Most of you are missing the point....he states unequivocally that his intentions are to show us all an honorable method to increase our wealth by utilization of the internet. This would be done without the hype, without the pitch, without the squeeze, and lastly...without the falsehoods that most of the GURUS profess to give to us. Take a walk through his Forum...read what others have to say...then create an opinion. That's all he is asking you to do.
    {{ DiscussionBoard.errors[2499834].message }}
  • Profile picture of the author David Bynon
    To all who posted and commented here on my blog post, thank you! I appreciate the candid feedback.

    This thread is not what I had expected to wake up to this morning. I thought it was a little odd that my new community had 25+ lurkers on it, so I investigated the source and the breadcrumbs lead back here.

    As I only see two people in this thread that are members of my community, I don't expect that outsiders would immediately understand my posts. Nor do I expect that the hardcore marketers here would agree.

    My point in regards to squeeze page tactics has nothing to do with the valid and valuable use of the tool in sales. It is directed at people who use it as a weapon -- full of FUD -- because they honestly have nothing to offer.

    My students are all victims of squeeze page FUD. That's why I have decided to teach an alternative.

    I have been a student of marketing for more than 30 years, and have participated in the product development and marketing of hundreds of products. So far, nothing I have tried or experienced trumps tribal marketing.

    The power of Internet forums is that people will beat down the door to get in... and stay in. The community markets to itself and feeds on itself. No amount of copywriting can compare. People follow the crowd.

    If anyone took insult to my comments in the blog post, or didn't get what I was trying to say, I apologize. I was surviving on another night with only 3 hours of sleep.

    I take no offense to the comments saying that I'm full of bull. We each have the opportunity to do things our own way. My way is to be helpful and to create products that solve people's problems.

    Thanks again for the dialogue and feedback.

    db
    Signature

    {{ DiscussionBoard.errors[2500266].message }}
    • Profile picture of the author Steven Wagenheim
      Originally Posted by David Bynon View Post

      To all who posted and commented here on my blog post, thank you! I appreciate the candid feedback.

      This thread is not what I had expected to wake up to this morning. I thought it was a little odd that my new community had 25+ lurkers on it, so I investigated the source and the breadcrumbs lead back here.

      As I only see two people in this thread that are members of my community, I don't expect that outsiders would immediately understand my posts. Nor do I expect that the hardcore marketers here would agree.

      My point in regards to squeeze page tactics has nothing to do with the valid and valuable use of the tool in sales. It is directed at people who use it as a weapon -- full of FUD -- because they honestly have nothing to offer.

      My students are all victims of squeeze page FUD. That's why I have decided to teach an alternative.

      I have been a student of marketing for more than 30 years, and have participated in the product development and marketing of hundreds of products. So far, nothing I have tried or experienced trumps tribal marketing.

      The power of Internet forums is that people will beat down the door to get in... and stay in. The community markets to itself and feeds on itself. No amount of copywriting can compare. People follow the crowd.

      If anyone took insult to my comments in the blog post, or didn't get what I was trying to say, I apologize. I was surviving on another night with only 3 hours of sleep.

      I take no offense to the comments saying that I'm full of bull. We each have the opportunity to do things our own way. My way is to be helpful and to create products that solve people's problems.

      Thanks again for the dialogue and feedback.

      db

      David, to an extent, I actually agree with you. Look at this forum. Do
      you think Allen Says ever needs to put up a squeeze page ever?

      The key, however, is developing a community that people want to go to
      and then once you get them there, doing what you need to do to keep
      them there.

      I have seen way too many forums die a quick death because they never
      could get off the ground in the first place.

      You know what I'm talking about. It's not easy. Personally, I find the
      squeeze page model, if I may call it that, a lot easier.

      The key is making sure you offer your subscriber something damn good
      in the process.
      {{ DiscussionBoard.errors[2500282].message }}
      • Profile picture of the author David Bynon
        Originally Posted by Steven Wagenheim View Post

        The key, however, is developing a community that people want to go to and then once you get them there, doing what you need to do to keep them there.
        Yes, it's hard work.

        You're a copywriter, and from what I understand, a very good one. Most people are not born with your gift and can't learn it.

        On the other hand, most humans know how to be social. Learning to create a successful community of interest is much easier than learning to write successful copy.

        Doing the research and planning for a successful community niche is no more difficult than the research required for a killer micro niche. The difference is, you're looking for passion, not money. When you build a house of passion, the revenue will follow (IMHO).

        db
        Signature

        {{ DiscussionBoard.errors[2500759].message }}
  • Profile picture of the author Istvan Horvath
    David,

    I think the OP made a huge disservice to your blog/post/ideas. (sorry, nicheminer - being able to read and interpret a text are considered basic skills in my books...)

    In the original blog post there was no mentioning of the phrase squeeze PAGE - the additon of the "page" was merely a misinterpretation/misread of the OP.
    There is "squeeze artists" and there is "so they can squeeze money from them" in the text! That's it. No squeeze page mentioned anywhere.

    Kansasdragon tried to warn the participants of the thread about it... but, as usual, people don't like to hear what they don't want to hear

    Regarding the general human need of belonging to a tribe (probably genetically wired in us) I might even agree with the blog post and its sources. We all are social animals and like the warmth of the herd.

    However, bringing the tribal as an opposing solution to the squeeze techniques... it's absolutely not convincing.

    Can anybody think of something more tribal than a sect- with all their 'squeeze' tactics to squeeze money from members? (I am trying not to break the forum rules here, so I'll keep it as a general reference - you should fill out the blanks...)

    So, no, tribal and squeeze are not mutually exclusive, unfortunately.
    Signature

    {{ DiscussionBoard.errors[2500503].message }}
    • Profile picture of the author David Bynon
      Originally Posted by Istvan Horvath View Post

      So, no, tribal and squeeze are not mutually exclusive, unfortunately.
      Istvan,

      Thank you for the thoughtful and astute feedback.

      The blog post is on-topic with what I am teaching in my live training sessions. On it's own, from an outside point of view, it is out of context.

      I'm teaching how to create a network of related micro niche blogs and a central macro niche (ultimately their community). On the micro niches they learn to blog a chapter for a book as they develop the content for the site. When they are finished, they laser-targeted sites and an Ebook to sell across their network of sites. This helps them build the list and authority they will need to start their new community.

      In a lesson a few days ago, several students queried about the issue of building a list and having to market to it. The thought scares them to death and/or they don't like the idea of being labeled and "IM".

      The blog post is in reference to my lesson on markets being communities of people with a common interest and a common language... a "tribe". Again, taken out of context I can understand the reaction it received.

      db
      Signature

      {{ DiscussionBoard.errors[2500740].message }}
  • Profile picture of the author nicheminer
    I think the OP made a huge disservice to your blog/post/ideas. (sorry, nicheminer - being able to read and interpret a text are considered basic skills in my books...)
    I guess that because I know David and have discussed the use of the squeeze page with him, I knew what he was alluding to in his blog post.

    My apologies for not explaining myself in a more succinct way.

    Graham
    Signature
    Amazon Discounted Products - Search tool that earns you Amazon commissions on auto pilot.
    {{ DiscussionBoard.errors[2500584].message }}
  • Profile picture of the author Charles Amith
    To add to what Steve and SirBertram mentioned, test squeeze pages with different traffic sources. I've had squeeze pages that worked well with article marketing, but didn't work with banner ads. It's not just the medium, there are other factors like message to market match that can effect your conversions.
    Signature
    Get More Traffic! Get Immediate Access to My Free Marketing Reports
    {{ DiscussionBoard.errors[2500758].message }}
    • Profile picture of the author Gary Pettit
      Originally Posted by Charles Amith View Post

      To add to what Steve and SirBertram mentioned, test squeeze pages with different traffic sources. I've had squeeze pages that worked well with article marketing, but didn't work with banner ads. It's not just the medium, there are other factors like message to market match that can effect your conversions.

      I totally agree with Charles. Try using different mediums, in that way maybe you can some improvements. Just dont limit yourself in exploring new options. We never what we accomplish until we dont give it a try.
      {{ DiscussionBoard.errors[2501084].message }}

Trending Topics