I know someone who has recently written a book he is trying to get published. This would be his third book. This person is teaching a system, essentially, and he's my former teacher, so I know what he teaches is quality stuff. He is also very articulate about it, and so he has a lot going for him in that department.
I was thinking of approaching him and offering to help him take his "book" and turn it into an online product/membership site. Instead of selling a book for $19.95 and seeing maybe $1 of that himself, I think he could easily sell his "system" for a few hundred dollars on the web.
My question is this: What would be a typical % split if I did most of the web marketing for him, set up an autoresponder, maybe made some presell videos, set up a membership site, set up social media outlets for him, did article marketing, eventually got him affiliates, etc.?
He has a fair amount of experience trying to market himself in the offline world, and he already has some videos of what he teaches, etc. Although I think there would be a fair amount of material we would still need to create together based on his system, I think the bulk of what we would need is already completed.
Before I even approach him with the idea, however, I was hoping to get some input on what type of percentage split would be normal here. (I will approach him with a percentage split, and not a dollar figure, as I'm sure he doesn't have the money to pay for it out of pocket. ... Also, as I mentioned, I think it's quality stuff, and it could take off if done right.)
Thanks for any input.