Ever wonder how people make so much money with just one or two web sites?
There are a lot of affiliate marketers / Internet Marketers or even corporations out there who own a lot of web sites but the overall income from all these sites is still not satisfactory.
While on the other hand, there are a some marketers out there who have one or two sites and they are doing just great. All they do is work on their existing site, add good content regularly, make sure everything is working fine and here we go .... it's raining money!
Well, the phrase - "make sure everything is working fine" above involves a lot of serious work. Here's what you need to do:
1. If you are running PPC ads or other advertisements, you always want to lower your cost of investment and increase your traffic and conversion rate too.
2. Get more Traffic
3. Increase Conversions
4. Get More Traffic ...
Well, there are several ways to lower your investment ... by choosing which keywords to bid on, by adding negative keywords that bring you visitors who won't buy, and increasing your quality score.
Getting more traffic, is dependent on the above. If you can remove negative keywords and bid on low cost keywords (or phrases), keeping your budget the same as before, the extra money that you saved, will go in and get you more traffic.
But ... More traffic does NOT necessarily mean more conversions. There are processes like Split Testing that you can do to figure out what works for your users and what doesn't and based on what works, you can keep enhancing your content.
Once you are able to achieve a higher conversion rate than before, you can afford to increase your budget of advertising a little and increase your traffic (a little) and of course your conversions a little too.
But for EVERYTHING HERE ... you need to first generate some kind of traffic.
You will NOT know what search terms to bid on, without getting traffic to your site and monitoring what are they searching for ...
A good example: if you have a site that buys and sells cars, you may bid on a keyword like "NEW CAR" (Broad Match) ... which means, someone looking for New Car Insurance may come to your site and leave in a minute because he'll figure out you are not an auto insurance company. But this did cost YOU money. Now, there could be so many other keywords out there that people are searching for but you don't know because not all of us are so advanced to use those complicated tools to find this out. But in the example above, the word INSURANCE would be a great NEGATIVE KEYWORD for your site.
ALSO, if say you are getting a seriously high amount of traffic for this keyword NEW CAR INSURANCE, you can also find a good auto insurance affiliate program and put a link on your landing page that says - "Looking for a New Car Insurance, Click here". Either use that traffic, or just stop it. Don't keep paying for it, when you don't have to.
REMEMBER THIS: Nobody Else Should Decide where YOUR money should be spent.
Anyhow, you need some TRAFFIC in the first place, to find negative keywords
You need TRAFFIC to do split testing
You need TRAFFIC to get any kind of data.
Once you have something in your hand, you can start fine tuning your site for lower investment, high conversion (High ROI) ...
Now I do have a lot more information to share, but before I go overboard typing without knowing if you feel this information is valuable or not, I would like to hear some feedback from you ... If you can relate to what I am saying, just reply with your response and I promise to give you more information about:
What all you need to know about your web site's visitors.
What all CAN you know with what is available these days.
How much could this information / tools / services cost you.
How to successfully make your ONE web site, the only site you'd want to have.
I am not a Guru trying to sell you something here, but I surely have done lot of research on this and figured out ways to several problems people like us face on a regular basis. You will be surprised at what all information about your web site's visitors can tell you how to turn your business inside out.
If you are someone who feels that like a rally car, you just need to keep tuning your engine, one test ride after the other, till it can't get better ... I need to hear from you. I have a lot of information I have brainstormed on this topic and I would like to share it with like minded entrepreneurs here.
I do believe in fine tuning
While on the other hand, there are a some marketers out there who have one or two sites and they are doing just great. All they do is work on their existing site, add good content regularly, make sure everything is working fine and here we go .... it's raining money!
Well, the phrase - "make sure everything is working fine" above involves a lot of serious work. Here's what you need to do:
1. If you are running PPC ads or other advertisements, you always want to lower your cost of investment and increase your traffic and conversion rate too.
2. Get more Traffic
3. Increase Conversions
4. Get More Traffic ...
Well, there are several ways to lower your investment ... by choosing which keywords to bid on, by adding negative keywords that bring you visitors who won't buy, and increasing your quality score.
Getting more traffic, is dependent on the above. If you can remove negative keywords and bid on low cost keywords (or phrases), keeping your budget the same as before, the extra money that you saved, will go in and get you more traffic.
But ... More traffic does NOT necessarily mean more conversions. There are processes like Split Testing that you can do to figure out what works for your users and what doesn't and based on what works, you can keep enhancing your content.
Once you are able to achieve a higher conversion rate than before, you can afford to increase your budget of advertising a little and increase your traffic (a little) and of course your conversions a little too.
But for EVERYTHING HERE ... you need to first generate some kind of traffic.
You will NOT know what search terms to bid on, without getting traffic to your site and monitoring what are they searching for ...
A good example: if you have a site that buys and sells cars, you may bid on a keyword like "NEW CAR" (Broad Match) ... which means, someone looking for New Car Insurance may come to your site and leave in a minute because he'll figure out you are not an auto insurance company. But this did cost YOU money. Now, there could be so many other keywords out there that people are searching for but you don't know because not all of us are so advanced to use those complicated tools to find this out. But in the example above, the word INSURANCE would be a great NEGATIVE KEYWORD for your site.
ALSO, if say you are getting a seriously high amount of traffic for this keyword NEW CAR INSURANCE, you can also find a good auto insurance affiliate program and put a link on your landing page that says - "Looking for a New Car Insurance, Click here". Either use that traffic, or just stop it. Don't keep paying for it, when you don't have to.
REMEMBER THIS: Nobody Else Should Decide where YOUR money should be spent.
Anyhow, you need some TRAFFIC in the first place, to find negative keywords
You need TRAFFIC to do split testing
You need TRAFFIC to get any kind of data.
Once you have something in your hand, you can start fine tuning your site for lower investment, high conversion (High ROI) ...
Now I do have a lot more information to share, but before I go overboard typing without knowing if you feel this information is valuable or not, I would like to hear some feedback from you ... If you can relate to what I am saying, just reply with your response and I promise to give you more information about:
What all you need to know about your web site's visitors.
What all CAN you know with what is available these days.
How much could this information / tools / services cost you.
How to successfully make your ONE web site, the only site you'd want to have.
I am not a Guru trying to sell you something here, but I surely have done lot of research on this and figured out ways to several problems people like us face on a regular basis. You will be surprised at what all information about your web site's visitors can tell you how to turn your business inside out.
If you are someone who feels that like a rally car, you just need to keep tuning your engine, one test ride after the other, till it can't get better ... I need to hear from you. I have a lot of information I have brainstormed on this topic and I would like to share it with like minded entrepreneurs here.
I do believe in fine tuning
