Anyone get involved with offline direct marketing?

by Elevoution

Posted: 16 years ago 14 replies

INTERNET MARKETING

Does anyone on here get involved with offline direct marketing/direct mail?

Matt

#direct #involved #marketing #offline

Dan C. Rinnert 16 years ago

Yes, but only within the U.S.
- Thanks
Signature

Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

Dan also writes content for hire, but you can't afford him anyway.
{{ DiscussionBoard.errors[18873].message }}
Richard Tunnah 16 years ago

Originally Posted by Elevoution

Does anyone on here get involved with offline direct marketing/direct mail?

Matt

Hi Matt,
No afraid not. However one of the biggest direct marketers and longest known is a fellow warrior - Jim Straw.

Rich
- Thanks
{{ DiscussionBoard.errors[18948].message }}
Michael Dominic 16 years ago

Originally Posted by Elevoution

Does anyone on here get involved with offline direct marketing/direct mail?

Matt

Are you thinking about getting into direct mail marketing? What type of products to you plan on promoting?

Here are a couple of sites I direct people to when they ask about direct mail:
http://www.postcardsmart.com/
http://www.marketingbestpractices.com/

Hope that helps!
- Thanks
- 1 reply
{{ DiscussionBoard.errors[19050].message }}
- JD Nunes 16 years ago
  
  I plan on getting involved with direct marketing once I have about $100,000 extra budget to blow. One of my favorite marketers is Vincent James...he made $100 Million in like 2 years selling a $60 product through direct mail!
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[19150].message }}
  
  John Ritz 16 years ago
  
  All the time. The Gary Halbert Letter is *must* reading material for direct mail.
  
  Cheers,
  
  John
  
  Thanks
  
  3 replies
  
  Signature
  => A Neat Little Twitter Trick...
  => Want More Comments For Your Blog? Try This Free Tool
  
  {{ DiscussionBoard.errors[19155].message }}
  
  Ricky Parker 16 years ago
  
  Hell yeah!
  
  I'm really not sure why people wouldn't if they really have a passion for marketing.
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[19187].message }}
  
  Lloyd Buchinski 16 years ago
  
  One of my all time favorite threads here was about door to door sales.
  http://www.WarriorForum.com/forum/to...TOPIC_ID=57930
  It just had a lot of life to it.
  
  Thanks
  
  1 reply
  
  Signature
  
  Do something spectacular; be fulfilled. Then you can be your own hero. Prem Rawat
  
  The KimW WSO
  
  {{ DiscussionBoard.errors[19192].message }}
  
  AndrewCavanagh 16 years ago
  
  It's not widely known but most of the really big names in internet marketing use direct marketing to sell their higher priced products and services.
  
  The simplest way to do it is to just start physically mailing higher priced offers to customers who've already bought from you.
  
  You can even score huge points by sending a gift CD or DVD in the mail along with a sales letter for a higher priced product or service.
  
  There are many strategies you can use.
  
  Snail mail will usually get you 5-20 times the response you'll get from email but it does have a cost so you want to choose your mailing list carefully.
  
  Kindest regards,
  Andrew Cavanagh
  
  Thanks
  
  1 reply
  
  Signature
  Old School Copy Like This Is BACK & Converting Like Crazy!
  
  {{ DiscussionBoard.errors[19261].message }}
  
  Mo Goulet 16 years ago
  
  About 90% of my marketing is Offline because of the high price. Its more effective with high priced items to contact your target market directly and refer them to your website.
  
  Depending on your product, cold calling my be your best option. I like calling during off hours and leave a message like "We are introducing Turbosonic in your area and are looking for a local health professional to refer our clients to. You can see more about us at www.ShakeFit.com" This turns the focus from our product to their recieving referral customers from us and about 95% of those who I call check my site within 12 hours.
  
  When I taught massage therapy in California, I tought new therapists to call local Chiropractors and instead of asking for referrals, simply introduce yourself as a new massage therapist in the area who is looking for a local chiropractor to refer your clients to.
  
  People are always more receptive to anyone offering them an opportunity to build their business.
  
  Direct marketing has always out performed for me.
  
  Thanks
  
  1 reply
  
  Signature
  Domain Names For Sale. Make an Offer.
  
  {{ DiscussionBoard.errors[19470].message }}
  
  John Ritz 16 years ago
  
  Snail mail will usually get you 5-20 times the response you'll get from email but it does have a cost so you want to choose your mailing list carefully.
  
  Good point, Andrew. For those who are thinking of dipping their toes into direct mail, the best place to start is with your house list.
  
  After all, if you can't convert there, you're generally not going to convert on a cold list, no matter how targeted.
  
  http://www.thegaryhalbertletter.com/...ving_crowd.htm
  
  Cheers,
  
  John
  
  Thanks
  
  1 reply
  
  Signature
  => A Neat Little Twitter Trick...
  => Want More Comments For Your Blog? Try This Free Tool
  
  {{ DiscussionBoard.errors[19514].message }}
  
  bhlehr 16 years ago
  
  I love direct marketing. If you ever get a chance to read any of Dan Kennedy's materials on the subject, you will be well on your way being a success in this area.
  
  In one of my other businesses, I ran a call center (60 people). Telemarketing is great for certain products, and was a lot of fun.
  
  My current business utilizes both offline and online marketing. In fact, I actually got started (2 and a half years ago) by simply making a cold call. I had intended to offer my service for free to get some experience. However, when I explained how my service could help her organization, she immediately asked "how much?". I wasn't expecting the question, but quickly gave her an answer. She accepted, and I've been fulltime ever since.
  
  Brian
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[19614].message }}
  
  Elevoution 16 years ago
  
  Some amazing and varied responses! I especially like the point that a lot of big names Internet Marketers promote their stuff by Direct Mail. I can think of at least 3 big names in the UK who do that and I am sure anyone in the UK knows who I mean.
  
  Yes, I am interested in Direct Marketing, there are a wide variety of products sold. Not just "Business Opportunity" type stuff, but you see a lot of vitamin pills, kitchen gadgets, all that type of stuff....
  
  Thanks
  
  {{ DiscussionBoard.errors[20032].message }}
  
  pjs 16 years ago
  
  Originally Posted by John Ritz
  
  All the time. The Gary Halbert Letter is *must* reading material for direct mail.
  
  Cheers,
  
  John
  
  If you're into marketing, I think the Gary Halbert letter is must reading period. That guy's the best and the best part is, it's free!
  
  Thanks
  
  Signature
  Mom and Pop Money WSO *** - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!
  
  PeterSanchez.com >>> FollowPeter.com (Twitter)
  
  {{ DiscussionBoard.errors[19272].message }}
Steve Garrett Banned 16 years ago

[DELETED]

{{ DiscussionBoard.errors[19297].message }}
- Rachel Embry 16 years ago
  
  Yes, I definitly do. Up until recently I used completely offline methods for lead generation. However, I found the online stuff to be cheaper & faster. But for certain niches and products, offline is a great way to reach them.
  
  Thanks
  
  {{ DiscussionBoard.errors[19311].message }}

Anyone get involved with offline direct marketing?

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?

A Very Strange Internet Problem