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MicroNicheFinder/OCI Question

by giddyup9
3 replies
Can someone help me out with the OCI in MNF. I am wondering what the online commercial intent percentage numbers really mean. Where is that data gathered from? How much weight do you give those percentages in an Adwords campaign? If you do use that number, what percentage must you have for a keyword? Thanks in advance.

Regards,
Deborah
#micronichefinder or oci #question
  • Profile picture of the author Michael Nguyen
    Originally Posted by giddyup9 View Post

    Can someone help me out with the OCI in MNF. I am wondering what the online commercial intent percentage numbers really mean. Where is that data gathered from? How much weight do you give those percentages in an Adwords campaign? If you do use that number, what percentage must you have for a keyword? Thanks in advance.

    Regards,
    Deborah
    Don't worry about it too much. Heres the best way to understand your keywords.

    Black microwave oven = High commercial intent
    How to cure acne = Medium commercial intent
    What is the meaning of love = Low / Zero commercial intent

    Categorise your keywords into the above 3 if you can and take it
    from there. Another way to find out if theres any value with
    the keywords is just look at the advertising bar in GKT and
    see if its full or empty.

    Full meaning theres commercial value
    while
    Empty is nothing...

    I hope this helps.

    Best regards
    Michael
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    • Profile picture of the author JaySchmidt
      To the best of my knowledge, the OCI is a stat provided by microsoft/Bing. If you hunt around in the microsoft adCenter, you can find it.
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    • Profile picture of the author Softlan
      Originally Posted by Michael Nguyen View Post

      Don't worry about it too much. Heres the best way to understand your keywords.

      Black microwave oven = High commercial intent
      How to cure acne = Medium commercial intent
      What is the meaning of love = Low / Zero commercial intent

      Categorise your keywords into the above 3 if you can and take it
      from there. Another way to find out if theres any value with
      the keywords is just look at the advertising bar in GKT and
      see if its full or empty.

      Full meaning theres commercial value
      while
      Empty is nothing...

      I hope this helps.

      Best regards
      Michael

      So this means that the higher OCI is the better it converts with the leads ?

      That the customer is more likely to buy/purchase something ?

      Thanks
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