Just Can't Make It Work!

I don't think there's anything wrong with your sales page, but the problem is only getting 40 hits per month. I would expand this to try to drive more traffic to the site so you can get more data to work with.

Hi PPC,

Thanks for your comment - I currently get about 300/400 hits a month (0 sales) .. What I dont understand is I only get 40 organic hits a month while ranking #1/#2 for a pretty hot keyword... It is beyond me.. My website is exactly what people would be looking for when typing "cellulite solution"

Have you checked your site rankings in differtnt country Search Engines? because it is possible that your site is on 1st page for "cellulite solution" in your country but may be not in other countries..

Some newbie thoughts....

If I look at the Google adwords tool it only shows 8100 local searches for that phrase.

When you start typing your key phrase into Google, Google suggests the phrase "cellulite solutions" rather than the singular. So Google is actively suggesting a key phrase on which you rank 7/8 instead of 1/2.

Not to mention that while you are 1/2 in the search listing, there are still 2 big featured ads above your listing from well known skin care companies.

Corporate companies can kill you with their big dollar advertising budget. Try running a PPC campaign and maybe you can over take them that way.

Thanks guys, some good thoughts there!

I always check my ranking for the U.S. - so I think I rank fine there.. but the other comments about ads above me, I hadn't considered that.

I think it might be a good time to start another PPC campaign.

I have a lot of faith in this site and think it has good potential.. All I need is traffic!!!

whoa whoa whoa... before you go running off to spend your money in that PPC abyss... how many related keywords are you targeting?

55% of Facebook users are female with half of them in the 34yo range; your target audience, no? Do you have a FB fan page?

How intensely have you studied your target demographic to find out where they congregate on the Net? Are you there in their faces?

And I know you said you've tried 6 different layouts for your landing page; but (IMHO) the current one is NOT targeting your demographic.

HTH
PLP,
tecHead

There is nothing wrong with you sales page although I would do this:

I would take the opt in form that you have on your sales page and instead of sending all your visitors to your sales page, why not create a landing page where you can catch people's names and emails.

This is by far much better because the fortune is in the follow up and getting as many subscribers as possible will probably increase your chances of more and more people buying your product.

Tal

tecHead,

I see your points.

In all fairness, I began a FB Fan Page a week ago and spend hours and hours on adding friends and what not to it only to find out the fan page got banned for some reason.

I didn't spam, didn't do anything out of the ordinary.. really pissed me off.

Anyway, there's still a lot to learn. I don't use social networking to promote my sites simply because I don't know how or, even worse, I don't have the time to do it as it takes up a whole lot of time.

Could you elaborate on why my current site does not target my demographic?

Thanks a lot so far,
Guy

Tal,

Do you mean remove EVERYTHING that has to do with direct selling and just use an optin page? I've tried that, but, building a list that has to do with cellulite reduction only is ridiculously hard I find..

Sales Page - Personally I think it looks great ... although my buns are in great shape LOL

THE MATH
40 hits a month - 3 sales in 12 months
Done the maths you get 3 sales for every 480 hits - or to put it another way $42

YOU NEED MORE TRAFFIC & MORE PROFIT - Here is my RAPID SUGGESTION

I think you should put the price up to $37 give affiliates 60 - 70% commission. This way you will attract affiliates. Cannot think who will promote something for $14

Buy articles about fat bums, cellulite, get rid of my saggy ass ... whatever just outsource like mad. You can buy 50 good articles for $100 ... I have just done this.

Scour the web and look for webmasters who have blogs and sites that address your audience ... check their site stats on Alexa.com. Get the good ones to become affiliates/JV's

Look for other JV opportunities on our favourite Forum.

I REALLY HOPE YOU GET THIS SITE WORKING FOR YOU - can see you have put a lot of effort into it and you deserve to make some cash from it.

All the best

JOHN

Just updating my comment seeing as i read further down in the thread that you are getting 300 - 400 hits a month.

It would seem that your sales page is not converting either because there is no deman or because of the format of your sales page.

I still think $14 is too cheap ... you need affiliates

Did you get the page professionally written?

John

Sorry to be the one to break it to you, but the obvious
truth is that you're not offering a product people want
to buy.

You need to do more market research.

What makes you think they want an eBook over an
actual cellulite solution (aka - creams etc)????

If you're not making sales, there's only so much you
can play around with the sales copy, before realizing
that it's not the copy which is the problem.

It's the product my friend.

But if you're insistant on trying to sell an eBook, then
here's a few tips for the sales copy itself:

1. Kim sounds like a sales person, not a proclaimed
"sufferer"

2. All the women in the videos look like hired actors

3. Are you reducing or "beating" the cellulite? Confusing
mixture of words bring different meanings/promises

4. Sea of text syndrome

5. If Kim is on video, why is there no profile pic? Why
is she hiding behind text, when she's beaten cellulite?
Surely there would be before/after pics?

6. What's inside your book? What makes it work? What
makes it different?

7. Why have you reduced the price from $67 to $14? Surely
if the product did what "Kim" claimed, then you could charge
ten times that amount, right?

...

These are just SOME of the objections/though processes
going on in your reader's minds.

People are smart, women consumers especially. They're
darn good at this stuff. They don't fall for impulse buys
that easily

Good luck,

Nick

Hey everyone,

Thank you all so much for taking the time to look at my site and leave your feedback - your help is appreciated very very much!

OK I certainly need to rethink my strategy, that's for sure. I really like the idea of turning the site into an expert on the subject kind of site, reviewing products from Amazon.

The reason I went for an Ebook is because most people in this niche seem to sell an ebook that contains a workout program. At least the people on Clickbank do! The reason I also went for an Ebook/Workout program is because it IS the only thing that works. Ofcourse I can recommend creams, but they are complete BS. However, I need to set moral issues aside and start earning some money, my time has come

I am a little confused with the comments though. 50% seems to like the Sales Page and don't think it's the problem, the other half think it's the Sales Page/Product that is causing the empty bank account.

Now the question that I need to answer is who's probably right and who's wrong

I can understand why creams and other products would work better.. it's more of a magic pill than a workout program that takes weeks.. but to remove all videos and text and audio breaks my heart..lol

The other problem is, your sales letter does not make it clear that this is an exercise program. It makes out like it's some kind of "secret miracle" to curing cellulite.

If you angled it more clearly upfront, for what it is, then I think you'd have more integrity. But as people aren't clearly informed, they may wrongly assume it is something that it's not.

If you're confident in the product, don't hide behind what it is. Clearly tell them.

Alright guys, so I started working on some new things for this site and I have the main concept online, still need to expand it though ofcourse.. but the beginning is here.. More variety of products, etc.

What do you think?

CelluliteSolutionOnline.com - Cellulite Treatments | Get Rid of Cellulite

Hey man you actually have a awesome niche related page. I'll tell you what the problem is. YOU NEED TRAFFIC and LOTS OF IT. 300-400 hits a month will not cut it. You need to be getting 300-400 visitors or more per day.

Articles
Forums - niche related forums for Cellulite
Videos

Sorry to be so cutthroat but you need a wake up call that 300 hits a month won't really make you any money. Hope that helps.

I think the keyword is wrong. Who searches for "cellulite solution"?

"How to get rid of cellulite" or "reduce cellulite" are probably the ones to go for.

So did you change your website from when you started this thread until now? Early posts were talking about you selling an ebook, but now the website does highlight creams and other cellulite solutions.

If you changed it recently, then I would give it time to see how the new layout and content works. Meanwhile you can target additional cellulite phrases.

I do see room for improvement in the product descriptions you have. For instance, your "top rated" massage solution talks in terms of features, rather than benefits. It says:
Heat function that penetrates deeply to sooth aching muscles

That's a feature... rephrase it into the benefit

-Soothe your aching muscles with gentle-heat while you melt your cellulite away

or something along those lines

If all else fails, I would think you would be able to sell the website if it's getting decent traffic and given how high it is ranked. Pat yourself on the back for having done that well with SEO.

P.S. I think TeaTree's comments above are valid. If there was content there before, I think I would include all of it on the website.

Where's your optin?

You need to bug the hell outta those people.

Email Subject Lines:

How would it feel to be cellulite free?

Why aren't you cellulite free?

If this woman is cellulite free why aren't you?

They've got to believe in you fist. Give them that connection.

Wow guys thanks a lot for the input, way more than I expected so soon.

Will go over it and implement it on the site. Still have to add an optin ofcourse, that was my next move!

Thanks again!!!

Your page doesn't have any specific calls to action, thought it is beautifully designed but sometimes the UGLY thing works - put some direct call to actions to get it converting more

Thanks mygrants, however, I've had 2/3 websites before this one with just 1 product, lots of call to actions, well written salescopy, etc. but it didn't work.

I have a good feeling about this one but first and foremost, I need more traffic. Which is the part I suck at most

Hi....
What if the reason is people type that keyword for information?
So, it will be great if you give some short solution ebook for free to collect their data and then you can start selling at the third message?

Working on an optin as we speak! Will replace the Truth About Abs banner for a banner to my optin/free ebook package page..

I used to sell this package on one of my previous sites, can I give it away as a free package now? Is that even legal? lol..

I think you are missing the market here. Or underestimating it at the very least.

People that have a cellulite problem have a issue, both psychical AND emotional. Sure, they want to take the necessary steps to get rid of there problem. Which again can be translated into that they can be sold to. But they also want to find help in a market that offers a lot of solutions, but little results. Your visitors have probably tried a thing or two in there life, you know?

So when you say..

"Would you purchase a product that promises you a smooth and toned lower body, and actually pulls through?

If you answered YES to any of the above, this site is for you!"

You are not standing out. And you are actually emphasizing the concern a lot of women have when they are looking for solutions to there problem. Secondly, it kind of destroys your initial "I understand you" intro.

I did a quick intro copy for you. You would of course not want to use this as it is written as a woman. But hopefully it gives you some ideas

"Sick and tired of hiding it?

Just want to throw it off and pretend like it´s not there, like it never was? You know, you probably should. We should all be proud of who we are. But, I do understand you. I have been exactly where you are at. And it just isn´t that easy!

However, there is a solution. That´s correct, in the long line of sleazy companies that wants to sell you water (just replace with whatever fancy name they have for it, but same effect!), there are a FEW that actually works.

Did you notice that I wrote that I WAS there?

That´s right, I am throwing it off guys. And it feels amazing!

READ MY RECOMMENDATIONS & MY STORY HERE"

Just noticed a Truth About Abs ad that is essentially completely unrelated to getting rid of cellulite. I'd get rid of that and put something on there that relates to cellulite.

Im putting an ad there for a free ebook package/optin.. This is just a filler ad

Thank you EVERYONE!!

I immediately hit the close button.

I don't want to READ your site.

I want ONE SOLUTION to my CELLULITE problem.

It may be too difficult for you to write and emotionally connect with this audience since (1) you are male and (2) you do not suffer from this problem.

However, that doesn't mean you can't sell to them...but you need to educate yourself more...just look at other health sites who offer 1 Solution for 1 Problem for women.

There are reasons they use the colors they do, the photos, the focus, etc.

Hold onto your PPC money for now until you get a page that CONVERTS. Then SLAM it!

Best of luck....Leah

Someone searching for cellulite solutions has not decided what they want to buy, so it won't convert brilliantly - they want to be told what to buy, they want information (solutions) and you are not telling them what is the solution.

I'd say there is too much choice on the page - I would focus on either learning more about the user (putting them through a series of questions to point them to their perfect product), or selling one product, or encouraging them to sign up to a list to sell them recommended products through an affiliate program through a series of follow-up emails which gives them a lot of great information and recommends solutions.

I'd go with the email list.

Everybody, I appreciate your input, but you all are saying to get a standard sales page up again, which I've had for a year. With good salecopy, video testimonials, text testimonials, 1 product, 1 solution and it got me like 4 sales in a year

Thats when I started this topic and a few people pointed out it might be good to offer more products like creams and stuff as women tend to buy those quicker because they are easier than exercise. But now everyone's shouting 1-page, 1-solution again

Dont get me wrong, I REALLY appreciate everyone's help!! But I have to try this method for a while now, at least gather some data first

And I also had a female pen name, wrote everything from that perspective, had a sales video with female voice, etc.

I think most of you, especially the OP, is overlooking the most important reason why his blog page is a failure.

Cellulite Solution is a book. People searching for cellulite solution are only looking for the book, not for "a solution for cellulite".

Hence, this keyword has very little value besides maybe promoting the actual book which you'll see on the 3rd and 4th results.

I am really sorry to break it to the OP, but it looks like you just need to maybe make a review of the book and link it to your amazon affiliate link and call it a day. That's the best advice I can give you.

I'm not only targeting cellulite solution guys

I also rank for CELLULITE TREATMENTS (10 or 11th) and GET RID OF CELLULITE is being worked on atm.

Will dominate 5-7 good keywords in a few months

Theres some really solid advice here, didnt expect that much freebies.. lol -- but I appreciate it a LOT!!

Will try to implement it as much as possible, but, I do feel like the traffic remarks are spot on. It's hard for me to make decisions now without any traffic. The only reason I've decided to change it up until now is because I gave the other sites about a 5 months chance.

I also had an affiliate page once but everyone who bought the product from those guys requested a refund, which sucked, cause every CB sale made me giggle like a little girl.

I am sorry if you are in the midst of editing the site but here's my tuppence worth...

1.The About Us page has the lorem ipsum text on it.

2.Would remove the word 'unsexy' from the opening paragraph on the home page - no woman wants to be told she's unsexy because of her cellulite, even if she thinks it herself and even if you are only implying she might feel 'unsexy' because of it.

3.You need a picture of a happy smiling woman alongside your introductory text. Or a group of happy smiling women. There are no pictures of anyone looking euphorically happy with the results of your product, anywhere.


Finally, I agree with an earlier post that 'cellulite solution' is very probably not a likely search.

Anyway, hope you turn it around.

It is worth noting that the vast majority of web surfers have never heard of Clickbank and would not know what the phrase 'selling a clickbank product' means. It is just not on their radar whatsoever.

Why not try something like Popup Domination and a general cellulite solution guide, once opted in toss some more offers at them.

Alright, got the opt-in set up, it kind of looks like **** but I'll implement it better tomorrow, I'm beat.

Also took a lot of advice to heart, definitely need to "personalize" this thing more and will edit the homepage tomorrow.

Thanks everyone!

P.S. You are breaking the cardinal rule of having too many options on the page. There are 11 things to click on, not counting your nav bar. That's bad for making choices. Confused buyer says no. I would recommend keeping it to 3 max. Even 1. Split-testing is called for.

Really sounds like you've chosen the wrong niche... especially if you've you're ranked #1. But not so much the niche... maybe it's your "keyword".

My head did just explode a little It's hard to take all the advice and put it to use because everyone has different ideas and methods.

There are a few things I really DO need to change though, and I will.

This website was launched yesterday and is still just a beta version

I think the main problem is the keyword and the type of product. Maybe cellulite cure ebook or guide would have brought more fruitful results. Also, make sure to test your offer and niche with some ppc traffic before going full into a project with seo. It can save you a lot of time and money. Like others, I think this is more of a physical product market, but who knows, maybe just find a better info type keyword.
Cheers

One more time

I am currently also being ranked for CELLULITE TREATMENTS and GET RID OF CELLULITE which are HUGE keywords and will definitely bring in more traffic -- traffic is all I need right now to test a few things. In case it flops I can sell it if it gets lots of traffic.

And Mikko, I do have physical products, and guides, and ebooks?

In your original post you stated that you had been running the site for a while.......



......and now you state that you only launched the site yesterday?

Just had another look at the site - it's great now! Happy smiling woman on first page excellent and the text content is very good!

I hope it starts bring in the punters.

Looks a lot better now!

Be aware people won't be too interested in reading all that text so if you are pre-selling in there then work on your headlines and sub-headlines to keep the reader enticed.

I also think you could improve the headline for the top products at the bottom, and I would split test having those products at the top instead of the bottom.

Also it might be worth giving each of those top products a brief headline describing what they do.

Also don't forget the too much choice lowers conversions principle. Split test promoting the BEST product.

Get an email subscription option too!

Alright, first post! I've been a reader for awhile, just officially joined. Now while I'm not making any money online yet as I'm pretty new to the IM thing, I feel I can comment on your site because a. I'm a woman, b. I'm a woman with cellulite and c. I'm a licensed skin care professional.

Your market is savvy. Women are all over the internet talking to each other about cellulite. They're on forums, they're on blogs...it's everywhere. You'd be amazed at how technical they get. Throwing up a site with a few products won't work. It won't work even if you say 'If you use all these things your dimpled skin will be gone tomorrow!'. You've got a good nitch though, it's for sure a buyers niche. Have you seen what Strivectin-SD sells for?! Despite mixed reviews women keep buying it. I will say it works for some, not for others.

Back to your site though. Where is my value? You say your team as researched and here's the best of the best, but where do I see that reflected? Do I take you at your word? You tell me nothing. You don't sound at all like an authority. In fact, your 'about cellulite' is wrong. You don't know anything to be blunt. It also doesn't tell me why I need a massaging tool, why the tool you picked is the best tool, why your creams are the best creams. Also, your information doesn't stand out. I'm hit first by a bikini girl's boobs. Then products. If I fish around I get a bad article about how cellulite is fat and fat women have more cellulite. You've not only alienated your market, but then you called me fat. Your number 1 buyer of cellulite products will actually be thinner women. They want to show off but they can't because of dimpled skin. A fat woman worries more about how much she jiggles than any patch of dimples. Trust me, I know this well. So we're back to a savvy, emotional market and here you are giving bad information to your reader and called her fat! Boy, did you just sin big. To double that, you also called her old, told her she make look older and feel older. Old doesn't enter into the cellulite equation, so why bring up the evil 'O' word! Now, vericose veins, that's an issue that tacks on that evil 'O' word, but that's a whole other matter.

I hope I offered something of value! Now I'm off to write a pack of PLR on cellulite!