12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Whats working best for you `text banners` or image banners ?

by jimkirk1943
10 replies
Hi guys,

Just getting into having my own banners designed as a new campagin i`m running with CJ doesn`t have any really good banners. But i`ve read a few times now that `text banners` get a better CTR than regular images banners is anybody else finding this ?

Also just so i`m 100% sure would a `text banner` be something like say a very large adsense ad ? Is this what a text banner is ? I would go to my banner designer an simply have him design a large adsense ad what ever size i needed with the popular adsense colours .. white background, blue text, black/gray url ect ect...

Cheers Jim
#`text #banners #banners` #image #working
  • Profile picture of the author thrigrri
    Hey Jim

    Yeah, text banners is basically an image banner, but then it's filled with text (to my understanding)...

    Though I have not been in banner advertising before, I read that the most effective type of text banner is one that looks like a Google text ad (Title in blue and underline [with bold], description in black, and the URL in green). And beside the ad text, you can place a small image (that's related to your ad)...

    This, from what I read, has a much better clickthrough rate than a normal image banner ad or a normal text ad...

    Hope this helps... Good luck!


    Cheers
    Jun Yuan
    Signature

    Discover Tips On Generating A Massive Income Online - http://www.junyuanlim.com
    Get Top Internet Marketing Products At Hugely Affordable Prices - http://www.internetprofitmachines.com
    Get Great Products Via Tradebit Store - http://internetprofits.tradebit.com

    {{ DiscussionBoard.errors[2530358].message }}
  • Profile picture of the author jimkirk1943
    Yes thats exactly what i have read, Has anybody else had success with this type of banner ?

    Jim
    {{ DiscussionBoard.errors[2530582].message }}
  • Profile picture of the author jazbo
    I run a text ad network and a graphic ad network, and I can tell you that the text ad network converts at 4% where as the banner one converts at around 1%.
    Signature
    CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
    Click Here For Writing Samples & Online Ordering
    {{ DiscussionBoard.errors[2530829].message }}
    • Profile picture of the author jimkirk1943
      Hi Jazbo,
      Do you actually create these text banners ? I`d like to see some examples of how they look
      {{ DiscussionBoard.errors[2531215].message }}
  • Profile picture of the author zoulkifl
    Why don't you split test?

    Banner advertising is a form of interruption marketing. Someone is surfing thenet for whatever reason and bam they are attracted to your ad and hopefully they'll click on it.

    You're constantly supposed to split test different banners and see which works better.

    I use text banners as well as image banners. In my case text banners convert better than image banners. However I see plenty of image banners that are running for an extended period of time. Some change in appearence others don't.
    Signature
    Free Content - How I Built An Email List Of 50,000 in Under 6 Months
    {{ DiscussionBoard.errors[2531275].message }}
  • Profile picture of the author Anonymous Affiliate
    For me, text banners have scored higher CTR than image banners. I think internet users have become totally banner blind.
    {{ DiscussionBoard.errors[2531278].message }}
  • Profile picture of the author peacelover
    many expert say text ads give better result than banner ads..I also have proven it...But..You can also prove it by yourself so that You can be sure of it..good luck..
    {{ DiscussionBoard.errors[2531298].message }}
  • Profile picture of the author talfighel
    Just know that text gets more clicks then banners. This is something I learned over the past 3 years.

    Tal
    Signature

    ---> [URGENT] Here's How To Build Wealth With Gold And
    Silver And Earn Up To $7,000 Per Week!

    {{ DiscussionBoard.errors[2531308].message }}
    • Profile picture of the author Kevin AKA Hubcap
      I like text banners also but I also usually include a picture. I think there's two reason text banners out perform image banners.

      1. You can better pre-qualify a prospect by using text.
      2. The text acts like a headline. It's draws prospects into the ad.

      One of the problems with image ads is many designers want them to be artistic and pleasing to the eye. Nothing wrong with that as long as they know (and understand) that the primary goal of the ad is to get prospects to click through---not to win a beauty contest.

      You also might want to think about animated ads (gif or flash) they give you all the benefits of both a text ad and an image ad in one package.
      {{ DiscussionBoard.errors[2531396].message }}
  • Profile picture of the author jimkirk1943
    Could anyone show me an example of a good text banner please ?

    Jim
    {{ DiscussionBoard.errors[2531475].message }}

Trending Topics