Hi guys, One of my close friend want to launch something in offline marketing. Its like pulses, rice, something like this which is day to day product and already got lot of competition. Now, he is very close friend of mine and i want him to succeed. We are going to launch this in Africa. I dont think african people will go to internet to purchase daily need products. My question is, how to launch such product ? We got good budget, something like $50k for first 3 months. Please give some advice. If you can share some books with me, that will also be helpful. We are thinking to target 1) National TV 2) Newspaper 3) Dealers 4) Magazine ads 5) Banner ads Is there any good course on how to get dealers for product? Any book you guys can recommend? Thanks in advance
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