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What do you consider to be the best IM skills to have?

by Optimist Cam
33 replies
As we all know time is precious so we need to learn only the skills that are most important. So what do you consider the best three internet marketing skills to have?

Here are my top three in no particular order:

1. Computer programming (if you know this you can create almost anything)
2. Copyrighting (we all know words sell)
3. SEO (targeted traffic is always welcome)

Although all three of these can be outsourced. Its still great to aquire all of these skills yourself for obvious reasons.

So what are yours?
#skills
  • Profile picture of the author nyrsimon
    In my opinion there is only ONE that matters

    TAKING ACTION

    You can be an expert in EVERYTHING but not make a dime. Yet somebody who is beginner at everything but takes action ends up stupidly rich.....

    I've seen it happen again and again and again.....!!!

    Simon
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    • Profile picture of the author Optimist Cam
      @nyrsimon Yes i see what you mean. Taking action is what truly gets results but having the right skills and plan is also a factor.
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    • Profile picture of the author smallbusinessguy
      Originally Posted by nyrsimon View Post

      In my opinion there is only ONE that matters

      TAKING ACTION

      You can be an expert in EVERYTHING but not make a dime. Yet somebody who is beginner at everything but takes action ends up stupidly rich.....

      I've seen it happen again and again and again.....!!!

      Simon
      I agree 100%. Most people collect information and fail to take action.
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  • Profile picture of the author Wonderful Warrior
    Understanding business and How to actually make money..

    Everything else can be outsourced.
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    • Profile picture of the author Daniel Brock
      • The ability to build relationships and connect with people
      • Write bad ass sales copy
      • Understanding how to follow up with a potential customer
      Very crucial skills if you ever plan to take it to the next level....working on it!
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  • Profile picture of the author Talltom1
    ****** PERSISTENCE ******
    Signature

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    • Profile picture of the author Sheryl Polomka
      Originally Posted by Talltom1 View Post

      ****** PERSISTENCE ******
      I agree - persistence and motivation - without them it doesn't matter how good your other skills are because you won't be using them to their full potential.
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    • Profile picture of the author sal64
      lol... some great answers.

      But if I had to select from the 3 mentioned in the OP... I'd take copywriting all day.

      Arguably the single most important skill you can acquire. IMHO.

      We are primarily marketers... not webmasters or product creators. Good copy skills allow you to virtually print money on demand when needed.
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    • Profile picture of the author Mukul Verma
      Originally Posted by Talltom1 View Post

      ****** PERSISTENCE ******
      I would agree on this one as well.

      I would say
      - FOCUS
      - ACTION
      - CREATING YOUR SUCCESS
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      • Profile picture of the author sal64
        Let's not confuse skills with personal attributes.
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        • Profile picture of the author theory expert
          Banned
          Originally Posted by sal64 View Post

          Let's not confuse skills with personal attributes.
          Fair point....

          I would say the most important skill in IM is targeted traffic with a huge DISCLAIMER.....

          This is highly debatable because you can get traffic, but, without the ability to convert that traffic your dead in the water. There could be a number of reasons your offer does not convert, from web design, to the sales page itself, targeting the wrong customers,etc.

          It really is difficult to say what skill is is top because the criteria is too narrow without any other variables. For instance, the most important skill depends on how much money you're starting with in IM, what kind of marketing you plan on persuing, affiliate marketing, ebay, your own site,etc.
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          • Profile picture of the author sal64
            Originally Posted by janok View Post

            Fair point....

            I would say the most important skill in IM is targeted traffic with a huge DISCLAIMER.....

            This is highly debatable because you can get traffic, but, without the ability to convert that traffic your dead in the water. There could be a number of reasons your offer does not convert, from web design, to the sales page itself, targeting the wrong customers,etc.

            It really is difficult to say what skill is is top because the criteria is too narrow without any other variables. For instance, the most important skill depends on how much money you're starting with in IM, what kind of marketing you plan on persuing, affiliate marketing, ebay, your own site,etc.

            See, i look at traffic as a resource for your business. Driving traffic is a different skill.

            I guess my view is based on the fact that if I only had one to select... I'd go copy.
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      • Profile picture of the author iedoebz
        Originally Posted by Mukul Verma View Post

        I would agree on this one as well.

        I would say
        - FOCUS
        - ACTION
        - CREATING YOUR SUCCESS
        I totally agree and have added more teachers right, because to achieve our goal can not be alone ..
        another important join in WarriorForum
        because I can gain knowledge and exchange information here
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    • Profile picture of the author mauricio.quito
      Originally Posted by Talltom1 View Post

      ****** PERSISTENCE ******
      I vote for this one too.

      Mauricio
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  • Profile picture of the author Kenneth Holland
    1. Copywriting

    2. Listbuilding
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    'A real friend will stab you in the front'

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  • Profile picture of the author hmigroupllc
    The best skill of any kind is knowing your own strengths and capitalizing on them. Then knowing your own weaknesses, and knowing where to go to capitalize on them...

    ie... finding sources to make up for your weaknesses.

    Doing this means you have to be your own worst critic and in the end you will be able to build a strong business because knowing these things made it possible for you to have a very strong business team.

    Stay Well

    Wayne Sharer
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  • Profile picture of the author Brad Spencer
    My top 3 skills are...

    1. The ability to create, leverage, and scale business systems
    2. The ability to sell snow to an eskimo
    3. The ability to build rapport with any type of person no matter their disposition.

    So basically it's not really "IM skills" for example. I think these skills make IM a lot easier...

    Just my 2 cents.

    Cheers,

    Brad
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  • Profile picture of the author Teravel
    The top 3 most important skills for Internet Marketers, in my opinion, would be (in no specific order)

    ~ The Ability to LEARN
    ~ The Ability to TEACH
    ~ The ability to build "Lasting Relationships".

    Every business owner in the world needs to be able to learn in order to keep up with the times. They must also be able to teach others proper techniques so their outsourcing work is done properly. Lastly comes relationship building, which is essential for any business owner, simply because nobody wants to deal with an a**.

    ~ Teravel
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  • Profile picture of the author Robert Domino
    I'll go with the first poster and say the skill to motivate yourself to take action.

    There are countless people that are 100x more skilled than most of the people here including me, and they don't make money.

    Pretty much everyone will make some money by taking action. Money is everywhere.

    But in terms of pure skill from someone taking action, that you can't outsource easily, I would probably say copywriting. It's too expensive to outsource for most people, and it's used in everything.

    Whether you're selling an ebook, writing articles or doing advertisement of any sort, copywriting comes in handy.
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    • Profile picture of the author Young Samurai
      I don't think anyone has mentioned Patience.

      I'd consider it an essential as I wait on all that promotional work being rewarded in terms of backlinks.
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      Kyle
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  • Profile picture of the author Mukul Verma
    OK I got personal traits and IM mixed up, so I would say

    Traffic
    Traffic
    Traffic

    If you have no traffic nothing else matters
    - no list (without traffic)
    - no copywriting (without traffic)
    - no conversion (without traffic)
    - no money (without traffic)

    Cheers
    Mukul
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  • Profile picture of the author Les Tatum
    1. copywriting
    2. list building
    3. product creation

    If you can do those 3 things well you will have all the traffic and cash you want.
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  • Profile picture of the author Carlsbadd
    Cashing the checks
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  • Profile picture of the author Dr Livingston
    1. Copywriting- if you can write good you can sell ice to eskimos
    2. PPC- fast cash
    3. SEO- slow residual cash
    4. The Ability to scale everything... so outsourcing all of the above
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by Dr Livingston View Post

      1. Copywriting- if you can write good you can sell ice to eskimos
      2. PPC- fast cash
      3. SEO- slow residual cash
      4. The Ability to scale everything... so outsourcing all of the above
      OH wait he said 3 and I think these is perfect.
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  • Profile picture of the author thebitbotdotcom
    -Copyrighting
    -SEO
    -Technical Skills (to make it all gel)

    ...in that order...

    I second 'persistence'. This is the make-or-break factor, without a doubt.
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    • Profile picture of the author Jason Fladlien
      1. Copywriting
      2. Time Management
      3. Listbuilding

      Copywriting is most important. Why? We're using the internet which is a 1 to many communication platform. The best way to do this is with copy... whether written, on video or audio, or a webinar it's still copy.

      Time management to get things done quicker. Most people have horrible time management skills. I don't care if you're the great copywriter in the world, if you don't know how to manage and execute your copy, it doesn't matter.

      Listbuilding. Your email list is your most valuable asset for on demand, high quality traffic. Therefore you should be an expert at building a list. Being good at copy helps -- also being smart about traffic generation methods that are great for list building (this is where time management helps).
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  • Profile picture of the author Anonymous Affiliate
    Traffic generation, by far.

    If you can get targeted traffics to your sites (own products, affiliate sites, CPA offers, you name it), you're on your way to millions.
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  • Profile picture of the author steveniam
    - copywriting
    - listing buiding and not forgetting
    - TRAFFIC GENERATION.
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    • Profile picture of the author DomenicoGrecojr
      Here's my opinion of the top 3 skills needed.

      1. Copywriting

      Without a doubt, this is crucial to making money online.

      It doesn't mean that you have to be a top copywriter blasting out sales letters. Just the ability to write and sell so you can improve articles, brush up on your sales letter, create better PPC ads and write better emails.

      2. Relationship

      Spend time and build your network of friends. People who you can help and who can help you in return.

      The more friends you have in the IM industry, the quicker your list will become, the more you will sell and the better your reputation will be.

      3. Management

      You need to know how to manage your time, outsourcers and your projects. Management can be very complex but it will help you a lot if you have this skill.

      Many marketers fail to advance because they're poor with managing themselves and their projects.
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  • Profile picture of the author seobro
    I can get super cheap both SEO and computer programming. I got an email offering me programmers for $3/hr if you can imagine.

    However, people who write compelling copy are max expensive. Therefore the real deal is to write compelling copy. Words that can convince users. Create a website that can sell a service.
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