U.K Advertising Standards Authority gets online power
'The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.
The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter'
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'The new rules will apply to adverts and any statement on a website that is intended to sell products or services.'
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'The ASA will also be given new sanctions against online ads found to be in breach of its regulations, including the removal of paid-for search advertising and the right to place its own advertisements highlighting an advertiser's non-compliance.'
BBC News - Advertising Standards Authority gets online power
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