Question about Squeeze Pages and Opt-In Forms?

14 years ago

Hi

If I were you, what I'll probably do is this:

After I have found the niche that I would like to go into (as well as the products I'd like to promote in that niche), I will sign up for a domain name (that is around the niche that I am in), get web hosting (so as to host my website), and an autoresponder account.

The easiest way to set up a website is to set up a Wordpress blog - Most of the self-hosting service have "Fantastico De Luxe" within the control panel, which allow you to set up your wordpress blog within a few clicks of the mouse button.

Once you have your blog up, you will want to post useful articles around the niche that you are in - It can be "how to" articles, "XX tips to something" articles, answers to questions relating to some hot topics in your niche, etc.

And on the side of the website (or you can have a pop up box) where you can ask your visitors to opt in (by giving away a free report which you can create easily [just a 10 - 15 page report] in exchange for their first name and email address).

The free report that you create can be step-by-step instructions to achieving a certain task in the niche that you are in, answers to a pressing problem in the niche, etc. If you are in a niche that you are interested in, you will have no problem identifying problems that people in the niche are having, and also have no problem in coming out with a solution for them...

As for how long your squeeze page should be, don't need to be very long - Just an enticing headline (highlighting the biggest benefit of the report you are offering), a picture of the free report [people like to see what they are getting, so you can get a graphics designer to help you design your report graphic], and also tell them briefly what they will discover in the report, and finally, opt-in boxes where you collect your visitors' first name and email address (or just their email address).

After you have gotten your visitors to opt in (and confirm their email - meaning that they authorize you to send messages to them), and you send them the free report, you can then follow up with them via emails (either once or twice a week), where you can have a mix of informational and promotional emails.

What I mean by informational emails is that you provide them with some information relating to the niche that you are in, and promotional emails are emails where you promote products and services - Generally, I would advice that you send out about 5 informational emails before sending out 1 promotional email. That way, people will not see you as just a salesperson.

Also, you may want to send emails to them asking if they need any help (or have any questions), and upon receiving those questions, make sure you respond to them - That helps build up relationship between you and your subscribers.

This, in a nutshell, that's what you can do to get started.

Hope this helps, and let me know if there's anything you are unsure of...

Cheers
Jun Yuan

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EllieSenra 14 years ago

Jun Yuan,

Thanks so much for your reply. It really cleared a lot of things up for me! It also gave me just the right information for what I should send out to my e-mail list. I've been writing down my plan step-by-step and this really helps, so thanks again.

The only thing I have a question about is perhaps the difference between the squeeze page/opt-in box? I mean, when you put the opt-in box on the side of the page, and you show a small preview of the free report they are getting, and they decide to go for it - they put their first name and e-mail in the opt-in box and click "submit" (or whichever button goes there), does it then take them to the squeeze page? Or does it just re-direct them back to the main page of the blog?

That's perhaps the only thing I'm confused about. If it just redirects them to the main blog page after opting in, where does the squeeze page come into play? Do I need either an opt-in box or a squeeze page (or do I somehow need both?) I was just confused about where the squeeze page would go and how I would direct my potential e-mail list to that specific page?
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- prahna1 14 years ago
  
  Your squeeze pages and Sales pages and copy needs to be...
  
  ONLY as long as it needs to be.
  
  SOmetimes there is no copy and it's only a video. Sometimes no video and a long page.
  
  You will need to test it out.
  
  But for something simple. You'll offer a free report, video, hour long seminar you record, whatever then on the thank you page you offer them your affiliate program.
  
  If you've read anything else from me (not that there's a lot yet lol), 10% won't ever buy no matter what you offer them, 10% will buy right now, and 80% will be in the middle and need more time.
  
  So, of the people that buy, you segregate them into a separte "buyers" list
  
  Of the people that didn't buy, they are already on your general free list, so take time and educate them, find out what problems they need solved, provide content, provide solutions in the way of articles, that lead back to your blog where they will see your offers.
  
  Also in those emails you will directly ask them to visit your affiliate link, of course staying within FTC regulations and letting them know you may receive money if they click that link.
  
  Hope this helps.
  
  Preston
  
  ----------------------------------------------------------------------------------
  Preston Rahn is founder of VideoSalesLeads.com. Visit to get 2 free reports on how to use seo, social media, and video marketing to generate more traffic, leads and sales.
  -----------------------------------------------------------------------------------
  
  Thanks
  
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petevamp

14 years ago

If you are ever looking for information here. Just go to google and type in your keyword with site:warriorforum.com example below we will take bits from your title

squeeze pages and optin forms site:warriorforum.com

This is ten times faster to find what you are looking for here. You can also put quotes around the keywords.

"sqeeze pages" "optin form" site:warriorforum.com

doing so would bring this post up on google.

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EllieSenra

14 years ago

prahna1 :: Ah, yes! That is a good idea, to try and convert those non-buyers into buyers by directly finding out what problems they need solved. That is most definitely something that I can do. It is my hope that I can push a few "affiliate recommendations" after building that bond with them, and that they would be more likely to take my suggestions (and letting them know, of course, that I may receive a commission). That would definitely involve me gauging more accurately who are the buyers and who aren't, which is something I hope to get lots of practice with.

dannyadams :: Wow, that's a really good suggestion. You know, I think I just might try that... I was planning to doing some tests, just to figure out what works best and what definitely doesn't work well. I will really have to incorporate this idea into one of the niche websites I decide to set up. Thanks!

petevamp :: Oh my gosh, thank you so much. Lol! I have really been trying to figure out this search thing on here, and while it sometimes gives me the posts/information I'm looking for, most times I can't get back to a thread or post that I had forgotten to save, particularly, one that gave me just the information I had been needing. =[ I'm definitely going to try that so I can figure out the few small things still left unanswered.

Thanks
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petevamp

14 years ago

Originally Posted by EllieSenra

prahna1 :: Ah, yes! That is a good idea, to try and convert those non-buyers into buyers by directly finding out what problems they need solved. That is most definitely something that I can do. It is my hope that I can push a few "affiliate recommendations" after building that bond with them, and that they would be more likely to take my suggestions (and letting them know, of course, that I may receive a commission). That would definitely involve me gauging more accurately who are the buyers and who aren't, which is something I hope to get lots of practice with.

dannyadams :: Wow, that's a really good suggestion. You know, I think I just might try that... I was planning to doing some tests, just to figure out what works best and what definitely doesn't work well. I will really have to incorporate this idea into one of the niche websites I decide to set up. Thanks!

petevamp :: Oh my gosh, thank you so much. Lol! I have really been trying to figure out this search thing on here, and while it sometimes gives me the posts/information I'm looking for, most times I can't get back to a thread or post that I had forgotten to save, particularly, one that gave me just the information I had been needing. =[ I'm definitely going to try that so I can figure out the few small things still left unanswered.

You will be doing more and more google searches this way now that you have decided to try internet marketing. For instance I use keywords in "keywords" in quotes just to see how many I will be competing with. Or you can use the allintitle:keyword search on google to show the exact amount of competing pages. Keep in mind if you are going to try to target the keywords you find you will need to do this step first to make sure it is even possible.

Unless you are an expert at seo you will not be able to get anywhere near the front page if there are more then 500k in search results. I actually shoot for a lower competition rate my self just because it is that much easier to get higher rankings. I try to keep the competition below 100k although I was able to get my site in the number 2 spot on google for a keyword that gets over 550k searches a month and has over 2 mil competing.

The only reason I was able to accomplish this was because I have become a bit of an seo expert. I was also able to get my debt site to the front page for the term fair debt. Working in this field you learn alot and never stop learning new things.

Sorry I didnt post on your post but the other 2 did a really good job of explaining things. If you would like I can read your questions again about squeeze pages and optin forms and try and give you some advice.

Thanks
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EllieSenra

14 years ago

petevamp :: Actually, I don't think I could live without Google, even if I wasn't trying to get into Internet Marketing... which is the one reason I know for a fact that I can make money doing this - because I Google everything, and that is not an understatement. But I was never really aware of that search description you gave me in your former post, so that will really help me out. =]

Ah! The first thing I do for my keyword research is use the Google Keyword Tool to find out how many broad/exact searches per month (global and local) just to get an estimate of how many potential views I could have a day. Then I go on Google and search it (broad/exact, I like to cover all my bases..) to find out how many results come up. Though I was unsure of what good numbers were, I now know. Below 100k seems very do-able for me, so I'm definitely going to pay attention to the numbers you gave me and try not to go anywhere near 500k results.

Also, I'm trying my best to get educated on my SEO, and how to do it and do it well. I'd rather go into this headstrong and educated than wandering around like a chicken with my head cut off. Lol. I have a ton of notes (I feel very geeky for this?) on my computer and in my notebooks.

I just needed a bit of help with these questions in my second post:

Originally Posted by EllieSenra

The only thing I have a question about is perhaps the difference between the squeeze page/opt-in box? I mean, when you put the opt-in box on the side of the page, and you show a small preview of the free report they are getting, and they decide to go for it - they put their first name and e-mail in the opt-in box and click "submit" (or whichever button goes there), does it then take them to the squeeze page? Or does it just re-direct them back to the main page of the blog?

That's perhaps the only thing I'm confused about. If it just redirects them to the main blog page after opting in, where does the squeeze page come into play? Do I need either an opt-in box or a squeeze page (or do I somehow need both?) I was just confused about where the squeeze page would go and how I would direct my potential e-mail list to that specific page?

If you could help me with these, I'd be incredibly grateful!

Thanks
1 reply

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petevamp

14 years ago

Originally Posted by EllieSenra

Also, I'm trying my best to get educated on my SEO, and how to do it and do it well. I'd rather go into this headstrong and educated than wandering around like a chicken with my head cut off. Lol. I have a ton of notes (I feel very geeky for this?) on my computer and in my notebooks.

If you could help me with these, I'd be incredibly grateful!

Well here is some free SEO advice. When choosing an domain for your niche. You will want to use a keyword now this keyword is one that will get searched the most as well as has the most competition.

Granted many of these keywords domains are already taken but its worth it if you can find one or 2 possible's. How I do this is I first build my keyword list for the niche I am targeting. Then I take that list and pop all of the keywords into godaddy's bulk domain registration tool and search for .com .net .org With the ones that pop up I then decide which one is the hardest and has the most competition. That will then become my domain. When designing your site try to use all your keywords unless you want to monetize for adsense. If so just look at either my debt site below or solar site and see how it is structured.

Always use your main target keyword in your title and description tags. DO NOT LEAVE OUT THE DESCRIPTION META TAG. So many people do this and it really hurts their click through rates. Besides that this is what is your first sales pitch to the searchers. So wouldnt it be better to Bring their attention to your product.

You want to make sure that there is at-least one link with in the first 20 words or so. Try and keep your keyword desity around 2-5% but it is not entirely vital.

Make sure to bold and italicize words and links. Picking the words that need to stand out and just about all of your keywords. Atleast as much as you can to make it look some what decent to the reader.

That should be a good starting point for seo.

Thanks

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petevamp

14 years ago

Originally Posted by EllieSenra

1. How does a squeeze page work for this type of website? For example, if I create an article that links to my affiliate link for a Clickbank product, do I insert a squeeze page before that affiliate page? From what I've read about these pages, I would offer some kind of free report here, but regardless of their decision to opt-in or not, it would still take them to the affiliate page (after opting-in, or by bypassing the opt-in with a link at the bottom of the squeeze page to continue without opting-in). If this is how this works, and forgive me if it's not, how would I go about coding this into my website?

2. Is the squeeze page just for a free report, or is it also for e-mail marketing (is it alright to send subscribed e-mails to them after they have received their report?)?

3. If I choose to use an opt-in form on the sidebar of my website, I have the understanding that this is the process: have potential customers opt-in, build a relationship by sending e-mails that provide value to them, suggest offers and products as an affiliate after this relationship has been formed and they feel more comfortable with my suggestions. If I choose this method, do I then simply use an opt-in rather than a squeeze page? Or use both?

I suppose aside from those two questions, I am just a little confused on which one to use, perhaps wondering if they are the same thing or not... I've read around the forums and understand that they are incredibly valuable tools for serious internet marketers, and I was wondering the right way to do this so that my campaigns can be effective.

P.S. Sorry about the length and noob-ish questions! Perhaps I have it all wrong..

1. You always want to link to your page first using the proper keyword you are trying to target. The squeeze page doesnt have to be anything fancy by any means. You are simply using these to get them to opt in to your email list and auto responder series. Here is one of my squeeze pages Free Affiliate Marketing Guide Then you also need a thank you page. The thank you page reminds them as to why they opt in to your emails series.

The way I do the thank you page is simple. I first thank them for opting in to receive me emails. Also explaining what they are going to be getting out of my emails. Then below that is a subtle product recommendation. Now we do want them to take the offer however it is not are main concern but if you are getting good signups to your optin form you will make say 1 sale out of every 100 who optin this way.

You can also use your blog to get your readers to opt in to your newsletter with out offering them anything but more great information. Repeating the process I mentioned above.

2. Once they optin to your emails series you want to first give them free information. Don't worry free information works good. Here is how I work my email series.

message 1 welcome message introducing my self to them and what they will be getting from my emails. This email is sent instantly after they have signed up to my newsletter or free report.

message 2 Free article which gives them some free information on a given topic. I typically send this email 3 days after they have signed up.

Message 3 Free video this free video will be basically baiting them for a particlar product I am geting ready to promote to them. This email will go out 5 days after they have signed up. You do need to find a video about this and build a simple page giving them information about the video. Also just below the video will be a subtle product offer just as the thank you page. Although you are going to tell them that if they liked the video this is your recommendation. You will get about 30% of your sales from this first video page.

message 4 goes back to a free article and will go out 7-9 days after they have signed up.

message 5 is the warm up to a product offer. with this email you just want to tell them that you are working on or have found something that will help them alot. You will need to use this as your presell. This email would go out 9-10 days

mesage 6 this is your product offer. This will be your sale email. How I do this is by building a page with a bunch of bonuses that they will get just for buying the product I am offering them. You will send this email the day after message 5

mesage 7 is a thank you message for all who have bought your product offer. and to let them know there is alot more great things on the way. anywhere from 2-3 days after message 6 is a good time span.

message 8 now you simply repeat the process. You will start the second process about 4 days after message 7 has gone out.

that should pretty much answer all your questions for you. I wish you the best of luck. If you are having any problems trying to find ideas be sure to pick up my htt://www.massivemarketers.com/affiliatemarketingguide/

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EllieSenra 14 years ago

petevamp :: Alright, this definitely sounds like a good plan. I'm going to write it down and follow something like that! I'm confident that this will work.
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asskate

14 years ago

Make sure to bold and italicize words and links.

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EllieSenra 14 years ago

asskate: Alright! Will keep that in mind when I'm writing articles and content for the site.
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- thrigrri 14 years ago
  
  Sorry for the late reply... As I was away from my computer over the weekend...
  
  Guess fellow warriors have already cleared up your doubts about a squeeze page and an opt-in box?
  
  Let me know if there's anything you need help in OK? Good luck!
  
  Cheers
  Jun Yuan
  
  Thanks
  
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Gary Pettit

14 years ago

Squeeze Pages are the web pages that particularly focus on collecting personal information about website visitors who are of course potential customers and convincing them to agree to be contacted later on. Remember, unlike other data collection routes, squeeze pages work on the concept of compelling content that convinces visitors to give out their personal information. Though there are other ways to extract visitor information, squeeze pages are the best way to go because apart from simply accumulating information it also acts as an effective advertisement channel.

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