What does the word "impression" mean?

6 replies
I am a newbie on affiliate marketing.
I started to display ads online several days ago.
Today I check my statistics on the affiliate website.
I found that under the column of "Impression" the number is only 6.
Does it mean that my ads were displayed 6,000 times?
Or does it mean that my ads were displayed only 6 times?
Anybody can help?
Thanks a lot.
#impression #word
  • Profile picture of the author Sparhawke
    I came looking at this topic once to answer it, therefore its impression is 1...unless you reloaded the page again.

    "Impression" is every time a page is requested and loaded
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    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
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    • Profile picture of the author openfires
      What I did was directing linking. So what does 6 mean? Only 6 people clicked? Only displayed to 6 people?
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  • Profile picture of the author Will Edwards
    Yes - to me that looks like 'only 6 times' I'm afraid.

    Will
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  • Profile picture of the author Sparhawke
    Only displayed to 6 people.
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    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
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    • Profile picture of the author openfires
      It confuses me.
      First I set a CPM price, then the ad appears when somebody visits this page. That is called one impression, right? So if the CPM is 1 dollar and one dollar at least brings back 1,000 impressions, right? So how come it ended up only 6?
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  • Profile picture of the author Sparhawke
    To be honest, ppc and all that confuses the hell out of me too...I was only answering your original question about impressions and if I say more I fear I will only be making it up lol
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    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
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