[WSO PRICING]. Are You Crazy Or Desperate?

[MatthewM]

Everyday I view the WSO section and I have to ask myself, why are people putting out their stellar product for $5, $7 $9 even at a special offer price.

I often won't purchase a WSO under $20. In most cases I stereotype products priced ridiculously low as being low quality products

Now I have purchased great wso products priced in the single digits that were obviously way under priced. These were full fledge products, not just loss leaders.

My question to all is why are so many selling themselves short.

I know seeing 100 or 200 product sales accumulate quickly can be exciting, but when you're nickeling and diming it doesn't add up to much.

My first wso did ok. I had a hard time justifying pricing my product at $20 but felt I had to remain competitive in the market place. My first wso was a success in my eyes selling 95 copies at $20, $25, $30 price range in about 30 days...

But honestly I think I sold myself short also being I sell multiple products a day at the $47 price range.

[jazbo]

My last WSO was $17, and nobody who has bought it so far has called it low quality, so I think you are missing out by pigeon-holing by price. Some expensive eproducts are utter garbage.

[cashcow]

Perhaps the people selling these really low priced products have an upsell to a higher priced (more profitable) product and that is really what they are after?

[wkathome]

Some marketers price their product lower on here to help fellow warriors and it's greatly appreciated. I've bought some very informative programs off here. thanks for the discounts guys.

[Scott Kennedy]

Originally Posted by cashcow

Perhaps the people selling these really low priced products have an upsell to a higher priced (more profitable) product and that is really what they are after?

This. It makes fairly good business sense to offer a few low priced quality WSO's in order to build a repuation in the WSO scene. Once that is built, you can then go on to offer more expensive products. That's the way I see it.

[sbucciarel]

Some of the better WSOs I have bought have been dirt cheap. Cheap does not always mean lack of quality and expensive does not always mean quality.

In addition, if you sell really cheap and people feel there's not much to lose, you get a lot more sales than if you price at $47 ... depending on the product of course but I will buy a product that is under $20 real fast and not worrry about it ... one that is $47, they have to convince me I should buy it and I will wait for other testimonials that look real before I jump.

[MatthewM]

Originally Posted by jazbo

My last WSO was $17, and nobody who has bought it so far has called it low quality, so I think you are missing out by pigeon-holing by price. Some expensive eproducts are utter garbage.

Originally Posted by sbucciarel

Some of the better WSOs I have bought have been dirt cheap. Cheap does not always mean lack of quality and expensive does not always mean quality.

In addition, if you sell really cheap and people feel there's not much to lose, you get a lot more sales than if you price at $47 ... depending on the product of course but I will buy a product that is under $20 real fast and not worrry about it ... one that is $47, they have to convince me I should buy it and I will wait for other testimonials that look real before I jump.

Not trying to say that all products priced low are low quality but at times I expect less coming from a product priced in the single digits like I see all over the WSO section.

I also mentioned I've purchased low price products that were terrific, and I am puzzled as to why they were priced so low.

I personally feel like there is this vibe going around that you have to price your products low in order for them to sell in the WSO section.

When the quality of your product should ultimately be the deciding factor in your product price point selection.

Personally I'd rather price high and sell less, instead of price low and sell many. Some how it all balances out.

[CurtisN]

Matthew,

Selling stuff isn't always just about making money - not on the front-end anyway. How rich would you expect to get by selling a $5 product, right?

There could be an upsell you're not seeing.

Plus, low-ticket products are usually used for lead gen. People buy really cheap products (e.g. $1, $7) on impulse, but might think twice about paying $47 or $97.

Here are a couple scenarios:
1) You make $5000 and gain 50 buyer leads.
2) You make $5000 and gain 1000 buyer leads.

Which one would you pick?

Curtis

[abhi1]

Originally Posted by CurtisN

Matthew,

Selling stuff isn't always just about making money - not on the front-end anyway. How rich would you expect to get by selling a $5 product, right?

There could be an upsell you're not seeing.

Plus, low-ticket products are usually used for lead gen. People buy really cheap products (e.g. $1, $7) on impulse, but might think twice about paying $47 or $97.

Here are a couple scenarios:
1) You make $5000 and gain 50 buyer leads.
2) You make $5000 and gain 1000 buyer leads.

Which one would you pick?

Curtis

I totally agree with you. Simply selling a WSO for $7 or less
doesn't really means that you are delivering low quality.

Most of the WSO sellers have a pretty decent backend-sales-system
setup that makes them more money than the $7 frontend
sale of the WSO.

[Kael41]

Yup, it's all about the list building and upsell (if there is one). Plus, warriors that i know who do multiple wso's over a a period of time do so because they like to experiment on sales copy, buy in, marketability testing and so forth.

Most of the time it's about the product, but sometimes it's about testing the message.

[impact-productions]

I agree with all the reasons above, including list building and proving that I can deliver value for money.

One other reason that I don't think anyone's touched on yet is for affiliate promotion. I want potential affiliates to see my products, to be able to buy them at an affordable price (I always find that affiliates who I own the products do a much better job at promoting them than those who are just doing for money), plus they can see that the sales copy converts.

I offer 100% commission for affiliates on the front end of nearly everything, so this incentive, plus the WSO as a launch, seems to work really well.

Thom

[Amanda Craven]

I look on fair pricing as part of a longterm strategy and a way to build relationships. I also want my customers to think they got a great deal above and beyond the price they paid.

That said, I think each product has to be treated/priced individually - some lend themselves to upsells and some simply don't. Plus I don't always want my buyers to think I'm going to subject them to a series of upsells or that I'm ever going to force them onto my list.

Softly, softly catchee monkey, as Confucius definitely didn't say...

[Nathan Alexander]

Why?

I have had high prices and low. So why the low?

I'm bribing you.

And I'm telling people that's what I'm doing. I'm not hiding my motives. (In fact, it only helps to tell people exactly what you stand to gain - it creates trust.)

In my case, most people may not know me or trust me so I point out I'd like to earn that trust through a great product at a great price so I can (and here it is...) market to them some more.

That's it in my case. (And I don't have an immediate up-sell).

I'm bribing folks to step into a relationship with me so I can prove my worth and hopefully continue to provide more and better value.

I agree that a low price can (usually) and should be justified. After all, if you don't tell me how come I'm getting such an amazing deal, I, being human, may scoff and raise an eyebrow (maybe even two?) at your purely benevolent and altruistic offer.

Just tell me you're a capitalist and it helps you out somewhere down the road too and we got a deal!

[Mike Murphy]

Yep, low prices = lead generation

I've put out products that sold as a WSO for $27 and then outside of the Warrior Forum, sold the same product unaltered for $200.

A WSO, Warrior Special Offer, is supposed to be priced lower than what people outside the Warrior forum can buy it for.

It may sting to price your stuff low but I like to go for customers saying "if his low priced products are this good, imagine what his full blown products and courses are like!"

...and then make damn sure the higher priced stuff IS really good.

Haven't had any complaints yet :-)

[Zeus66]

It's often the difference between thinking like a newb marketer (focused on one-time sales) and real business owners (focused on developing repeat customers).

But it's also about making a name for yourself when you're new to the arena. Early on, you want to make a name for yourself as a provider of overdelivery and high quality. Then you can start creeping up your WSO prices and be assured of steady sales.

But whatever your reasons for the really low prices, you have to build that list of buyers! That's the key. It takes many marketers who are doing "ok" to doing "great" within just a few months.

John

[Big Al]

Fair comments MatthewM.

I think the WSO section is a good way to build confidence if you've never created products before (worried about refunds and if it's good enough) hence a low price is a good confidence builder.

- make sure you got some ok ish copy that sells
- can get some testimonials and feedback
- build a list of buyers

May I ask if you've have much copywriting training?

Al

[oneplusone]

Warrior Special Offers Forum

This section is for making Warrior members a Special Offer.

A Special Offer means making Warriors a deal like no others get.

Usually that comes in the form of a much lower price.

[Steven Carl Kelly]

I don't run WSO's to make money on the WSO, really. I run them for a number of reasons, including starting a relationship, testing, sometimes as a marketing experiment, sometimes they come as a result of coaching I do with my IM students, etc.

[MatthewM]

Many people are making valid points about pricing low for the sake of lead generation. It makes perfect sense and that may in fact justify pricing so low and I understand this.

But most are admitting to pricing low to generate leads to upsell their better products. So in a way you are producing lesser quality products for the sake of potentially selling your better product.

Most wso have a laser focus and don't often cover a wide of range strategies. Over selling your book is just over saturating the market with your methods. In a way thats not helping the purchasers.

But honesty how many people are thinking about the big picture and how many people are thinking about quick cash?

Quick cash is the motive for most. Most won't admit to it. But that what happens with internet marketing. More faking it till your making it.

[nyrsimon]

As you can see for the responses ther are many GOOD reasons. Many of those reasons apply to why people pay $20 to run a FREE WSO!!!!

Simon

[theturd]

i debated this a lot before offering my WSO
at the end of the day you want to give a good discount
but you also want to keep the value in your product
so it is a balance

[Lance K]

Originally Posted by MatthewM

Personally I'd rather price high and sell less, instead of price low and sell many. Some how it all balances out.

Without taking conversion rate (and therefore visitor value) into account..

100 sales @ $49 = $4,900

700 sales @ $7 = $4,900

While the $49 option may look more attractive on certain levels (less customer service, customers willing to spend more, etc.), with the $7 option you have SEVEN TIMES as many CUSTOMERS!

The question you really need to figure out the answer to is this...

Are 700 $7 customers or 100 $49 customers worth more to me long term?

If the $49 customers have a lifetime customer value of $500 each, that's $50,000 from those 100 customers.

If the $7 customers have a lifetime customer value of $100 each, that's $70,000 from those 100 customers.

It could also turn out that the 100 $49 customers are worth more long term. It depends on the actual lifetime values. Testing and tracking is the only way to really know what your optimum price point is. Assuming, of course, that you have additional/back end offers and you're interested in optimization. Not everybody does/is.

[CDarklock]

Originally Posted by MatthewM

Everyday I view the WSO section and I have to ask myself, why are people putting out their stellar product for $5, $7 $9 even at a special offer price.

To get a list of people who are interested enough in a subject to spend money on it.

[Dennis Gaskill]

[WSO PRICING]. Are You Crazy Or Desperate?

Your phrasing suggests there are only two possible reasons to price a WSO low, but there are many, many reasons. Here are just a few (some have already been suggested):

1. To generate leads/build a mailing list of proven buyers
2. To make a name for yourself
3. To make back-end sales/start a profit chain
4. To demonstrate the quality of your products
5. To "give back" to your fellow Warriors
6. To make more by selling for less (Wal-mart formula)
7. To build a network of like-minded people
8. To develop a reputation for over-delivering
9. To gather feedback before a public launch
10. To test sales copy
11. To test the pricing
12. To test a sales funnel
13. To price the product fairly (might be what its worth)
14. To price the product competitively within the WSO marketplace
15. To undercut the competition

[Lance K]

Nice list Dennis.

You could also add...

16. To relaunch an updated version of an old product (could be a sub category of #9)
17. To attract affiliates

[John S. Rhodes]

I've been running a WSO for several weeks now where
it's impossible to buy anything from me in that WSO. I
literally just tell people how I killed my $120K per year
job. It's something of a "miracle" in the WSO forum.

And, get this...

No opt in.

No squeeze page.

Nothing for sale.

It's like a blog post. Or, a simple posting here in the
Main section of the Warrior Forum. Or, maybe it's a
bit like a letter to a friend...

Many people have asked me why I am doing this. Most
people don't get what I've done or why I am doing it.
So, I understand this question. I "get" the confusion...

OK, so --

I have bumped this WSO at least 10 times. Maybe more
than that. I've lost track. We're talking about $200 or
more that I've spent.

So, I'm losing money if you look at what I am doing on
the surface. Seems pretty dumb at the base level, right?

(Listen up, because you know, 3-4 years ago, I'm sure
I would have thought this kind of thing was lunacy!)

But --!

...if it's dumb, and I know it's dumb, then why am I
burning money? Doesn't that just seem totally nuts?

Lesson: Some things are not what you think they are.

~ John

p.s. I never charge less than $250 per hour for my
consulting time. In fact, I only "allow" a couple of my
best clients to pay me by the hour. I sell on value and
I'm extremely expensive... yet many people still don't
buy my ultra low end products for $47.

It's amusing.

But, you still might ask --

"$47 is ultra low end!? What are you smoking!!?"

Again, I understand this reaction. I've been there...

Yet, listen up... please, not for me, but for your
own reasons, empty your mind and allow these
new perspectives to float into your consciousness.

Things are not what you think they are. For example,
the WSO forum is an artificial environment regarding
prices and pricing, and positioning, and investing in
your education. It's a different animal... that most
new Warriors don't quite "get" until they really start
to participate... by buying or selling, more than one
product over several months.

Perhaps I'm "full of it" but... perhaps not?

p.p.s. Most Warriors will not invest enough in WSOs.
Smart Warriors will invest heavily and even sell their
own products and services. But, the most wealthy of the
Warriors will buy and sell WSOs... but they spend the
most time OBSERVING THE MARKET... at all the levels,
from multiple points of view. There's so much data on
what sells, how to sell it, what works, and more... in
the WSO forum itself. The models. The systems. The
talent. The copy. The cash is in the observations
(and action on those observations!), not just the very
small transactions (which really do add up, I'll say.)

It's probably safe to ignore me.

There is no spoon.

[Letitia]

I have never run a WSO. Probably because I'm chicken. I admire anyone who does.
But I do buy one from time to time.
When I purchase a WSO I'm looking for information on a topic. It can be laser focused if it teaches me the lingo I need to learn more.
I am willing to risk the $5 to $10 dollars for a WSO from someone I don't know. If I feel comfortable with them as a teacher and I got good value, then I'll search them out for more products. They have a loyal fan.

If I'm disappointed in the product oh well. If I'm disappointed in a $47 product I ask for the refund. If I'm disappointed in a product no matter what price I seldom buy from that person again.

Just adding a different perspective.

[Paul Barrs]

Great thread!

Every now and then I get disillusioned about WF and tell myself that "my target market customers" are not here because I see such huge sales qualities on such low-ticket items. And I'm sick of selling awesome quality stuff for next to nothing....

But you guys (and gals) have just reinvigorated me as to "why"...

Why do we sell stuff so cheap here on the WF? Because it opens up the doors to so many unlimited opportunities where even the correct implementation of a single idea can take you around the world!

Originally Posted by sbucciarel

..depending on the product of course but I will buy a product that is under $20 real fast and not worrry about it ... one that is $47, they have to convince me I should buy it and I will wait for other testimonials that look real before I jump.

Originally Posted by CurtisN

1) You make $5000 and gain 50 buyer leads.
2) You make $5000 and gain 1000 buyer leads.

Which one would you pick?

Originally Posted by Mike Murphy

Yep, low prices = lead generation

Thanks to all for picking me up with this thread today

Dennis.... bingo.

Originally Posted by Dennis Gaskill

5. To "give back" to your fellow Warriors

[pbdollars]

There are some good products under priced and some junk products over priced. Have to be careful when buying.

[WillR]

Originally Posted by MatthewM

I also mentioned I've purchased low price products that were terrific, and I am puzzled as to why they were priced so low.

Have you ever considered this may be exactly why they are pricing them so low? Who are you most likely to purchase from again? The person whose product was just ok and justified the price they were charging or the person who left you thinking you had ripped THEM off because their product was priced way too cheap.

Besides, WSO stands for Warrior SPECIAL Offer. It is where people expect to find great deals, much better than they would elsewhere. That's what that whole section of the forum is about.

[Jeremy Kelsall]

I personally think the rationale for selling the low priced product is dooo dooo if it's a quality product.

Yes, you get "leads", but if you are putting out a good product you get the same leads (or better) selling at a higher price.

I'm going to kick the next person I see selling 57 videos, transcripts, templates, a piece of software, 5 webinars, and 16 personal massages for $5 in the nuts...no joke.

New sellers in particular have been "disillusioned" into believing that the only way that they can sell any decent quanity of product is to sell their blood, sweat, and tears for pennies on the dollar, or giving away 100% of their profits to get affiliates to promote for them...doooo doooo

Just remember, if you get a list of buyers that is only willing to pay $3, $4, or $7 for a product, you've got to pump out product after product after product after product to actually make any kind of money.

Even 1000 products sold for $5 is only 5 grand...how long does that last?

Sack up and start selling your products for what their worth - The people that you are getting on your list know why you are selling your stuff so cheap...and they know it's not because you're a "good guy" - Just like "freebies"...do you think anyone hitting a squeeze page actually believes that you are giving away your 7 deadly secrets to internet marketing success because you want to 'see them succeed"?

It especially makes no sense in the WSO forum, because all the guys doing it are sharing the same 5K or so buyers...which are all getting hammered every day with 27 emails promoting the same products.

[Jeremy Kelsall]

Originally Posted by Christian Chan

By the way, since most of them offer 100% commission, that means they get zero from the sales. This is very funny.

...but, now they can take that 1000 person list, and then sell the next guys $5 product, at which time, 250 out of those 1000 will open the email, 178 of them will click the link, 15 of them will buy, and they will be UP BY $60....Minus the hours of customer support they put in for their own 100% commission product, plus the hours it took them to create the original product, but what the hell...they can take the kids to chucky cheese or something, if they have an extra $40 laying around to add to the $60 they just made

LULZ

[Ken Strong]

When you're replying to someone, keep in mind that many of the posts you're quoting are almost a year old. Somebody decided to bump this thread for some unknown reason.

[Bryan Zimmerman]

Lol, I'm surprised to see this thread is that old, because it's something that a few of us have been talking quite a bit about lately. The WSO section used to be pretty solid as far as being able to put out a QUALITY product and charge what it was worth and many times less because of where it was being sold at but...

The prices and the format of these things now is just funny to watch. Everything is on a dime sale and it starts out at 3-$5.00 and goes up. It seems like it's the only sales format that even exists on the forum any more. Somebody started it, spread around how well it worked and like everything else, everyone started to copy it. Keep in mind, usually when that pattern takes place, it's not long before the method crashes and burns.

Like Jeremy said, yes you get leads that way, but those same leads are just getting passes around from person to person because it's the same 1-2K people who are buying them. Then getting 10-20 emails a day about other 5-$9.00 offers. I see at least the same 10 people buying almost every single one that comes out and saying "This could be the one" lol.

Not only that, you are training the market to buy low priced stuff, especially since that's all they see being sold. Wouldn't be bad if you have a little 7 page report or something, but when you have a 5 videos, transcripts, pdf, blueprint, audios, mindmaps and two bonuses it's just crazy what they're being sold for. What are you going to throw in if you want to sell something for $17.00? Your first born kid? Wife? Parents? (which is still think is low priced for quality products)

Ahh, the list though...that's what they're after. The money's in the list right? Lol, big deal. Stop and think about it because there's actual numbers to back it up. A friend of mine did one of these and offered 100% commissions on the front and 50% on the back. Sold about 2K units, so nice list of buyers right....wrong. Couple days after everything calms down from wso he sends out an email to those two thousand. Less than 30% open it, less than 50% of those click the link and he makes about $400.00 or so. He gave up $10K worth of commissions to get that list and got back $400 or so LOL. Seriously? Screw that.

Yes, some people have a good backend product AND funnel set up other than I'm going to push other $5.00 offers now with this list, but most do not. You're passing around the SAME people and you've trained them to buy lower priced stuff! Then you get hit up all the time to promote other offers that run on dime sales. So wait, you want me to hand you over the buyers on my list for $5.00 commissions? So they can now turn around and get passed around tomorrow with the next one and now they get an extra 10 emails from marketer a,b,c, and d? I've trained them to buy products OVER the $5.00, why subject them to the dime sale circus?

Maybe short term satisfaction by being able to promote offers back and forth to other people's $5.00 offers and pocket a decent amount, but what happens when those 2K people quit IM for good like most people do within the first 6months to a year? What happens when you realize that the list you've been building doesn't want to pay for your $47.00 product that you've worked so hard to create?

Oh yea, it's because you're not offering the Island off the Florida Key's with it. I mean come on, you already gave them everything else in your last product and that was only $5.00

I honestly try to NOT send people back to the wso section after they are on my list. I keep them as far away from it as possible (yes, there are exceptions) because of what the market place has turned into. It's sad to say because it used to not be like that. Even when the products are good, I rarely send them back and there are quite a few really good products that people should triple what they're being sold for.

Build a business, build a brand and you won't need to sell your stuff for $5.00 to make a bunch of sales. Build a good affiliate system and you won't need to price a $37.00 product at 5.00 to build a list. Set up a funnel and test it, tweak it and then drive some paid traffic to it and it builds it self. Look at Jason Fladlien. You see that guy putting out $5.00 products on a dime sale? Hell no you don't, because he doesn't have to. He sells a Paypal report for $20 something and get's it no problem. A PayPal report! Look at Jeremy and Don. They don't do it either and guess what, I'd put their list up against almost any other marketers list in terms of actually buying stuff.

How'd they do it? It wasn't by selling $37 and $47 products for $5.00. I promise you that. This fad isn't going to last much longer I think, the question is what are you going to do with all the people you've trained to buy $5.00 products when you're no longer able to make a decent profit from mailing other people's low priced offers

[Alexa Smith]

Originally Posted by Bryan Zimmerman

you are training the market to buy low priced stuff, especially since that's all they see being sold. Wouldn't be bad if you have a little 7 page report or something, but when you have a 5 videos, transcripts, pdf, blueprint, audios, mindmaps and two bonuses it's just crazy what they're being sold for. What are you going to throw in if you want to sell something for $17.00? Your first born kid? Wife? Parents?

^^^^ This - exactly.

You are training the market to buy low-priced stuff.

Originally Posted by Bryan Zimmerman

Build a business, build a brand and you won't need to sell your stuff for $5.00 to make a bunch of sales. Build a good affiliate system and you won't need to price a $37.00 product at 5.00 to build a list. Set up a funnel and test it, tweak it and then drive some paid traffic to it and it builds it self. Look at Jason Fladlien. You see that guy putting out $5.00 products on a dime sale? Hell no you don't, because he doesn't have to. He sells a Paypal report for $20 something and get's it no problem. A PayPal report! Look at Jeremy and Don. They don't do it either and guess what, I'd put their list up against almost any other marketers list in terms of actually buying stuff.

How'd they do it? It wasn't by selling $37 and $47 products for $5.00. I promise you that. This fad isn't going to last much longer I think, the question is what are you going to do with all the people you've trained to buy $5.00 products when you're no longer able to make a decent profit from mailing other people's low priced offers

Indeed ... this is exactly the question.

I know from chatting to people here about WSO's that increasingly people think $17 is "really expensive".

You did it to yourselves.

[kindsvater]

I believe the goal is to go low to try and generate sales and a quick earnings per click to try and get noticed as WSO of the Day.

Over the past several months the average sale price for those using Warrior Plus has dropped from over $17 per WSO to just barely over $15 - over the lifetime of the Warrior Plus service. Probably means the current average price is much, much lower in order to so quickly drive down the overall price as seen over thousands of listings.

.

[SteveJohnson]

Originally Posted by Ken Strong

When you're replying to someone, keep in mind that many of the posts you're quoting are almost a year old. Somebody decided to bump this thread for some unknown reason.

Probably because he's new to the forum with only 17 posts. That's my guess, anyway.

Originally Posted by Alexa Smith

...

I know from chatting to people here about WSO's that increasingly people think $17 is "really expensive".

You did it to yourselves.

^^^ Exactly.

Heaven forbid someone prices something at $27 or $37...

[Bryan Zimmerman]

Originally Posted by kindsvater

I believe the goal is to go low to try and generate sales and a quick earnings per click to try and get noticed as WSO of the Day.

.

I think that's part of it, I think it's the "all mighty list" they think they're getting that's more the reason. But if the purpose of putting one out is to "try and get noticed by getting wso of the day", they need to check their business plans a bit

Anyone who has a business that isn't run off the WSO forum, doesn't give two sh#%s about who or what the WSO of the day even is. Sure, I wouldn't turn down the extra money it comes with, but if I have to price something at less than $9.00 to take a shot at it, I'll pass.

I'd rather build RELATIONSHIPS with other marketers who would be more than happy to push a $47.00 offer which will make me an them more money than anything with a hyped up title that seems to mean so much to people. 95% of the market place has no clue what the hell WSO of the day even is, let alone what a WSO even is. Unfortunately, I don't think enough people realize that.

[Jill Carpenter]

Originally Posted by Ken Strong

When you're replying to someone, keep in mind that many of the posts you're quoting are almost a year old. Somebody decided to bump this thread for some unknown reason.

Ken, I thought everyone was on here every day. Isn't that in the TOS here? Once you join you have to post every day?

I often won't purchase a WSO under $20. In most cases I stereotype products priced ridiculously low as being low quality products

Not really. I personally don't need some bloated $20 offer. Sometimes I want some quick simple solution. Sometimes 5 bucks is perfect.

In reality, no system is ever perfect or complete. Everyone needs to have their own recipe of the elements needed for their business.

I prefer the ala carte shopping as opposed to the all in one a lot of times.

Buying ala carte will allow me to be very specific on the topics I want to spend my time learning.

[WillR]

Heaven forbid people are getting some good deals in the WSO forum

I find it funny. Some days you will find threads having a go at WSO sellers for ripping people off and selling garbage. The next day you'll see a thread accusing WSO sellers of giving away TOO MUCH value. Make up your mind people. Seriously.

Who cares what others are doing or what their intentions are. Price your product at the price you think it is worth and don't worry what others are doing. If you are listing that product in the WSO forum then take a bit off that price as that's the whole point of the WSO section.

Worrying about what other people are doing is what has driven the prices down to where they are now. I don't think it's a problem though. All it means is we have a chance to buy some cool stuff at next to nothing prices.

For those who rely on the WSO forum for their whole income... well, you are probably the same people who have played a role in driving the prices down.

[Jesus Perez]

Originally Posted by kindsvater

I believe the goal is to go low to try and generate sales and a quick earnings per click to try and get noticed as WSO of the Day.

Over the past several months the average sale price for those using Warrior Plus has dropped from over $17 per WSO to just barely over $15 - over the lifetime of the Warrior Plus service. Probably means the current average price is much, much lower in order to so quickly drive down the overall price as seen over thousands of listings.

.

Bingo! we have a winner. Most of the warriors pumping out $5 WSO's (normally as a dimesales) are trying to get an enormous influx of buyers and a high EPC. Both of these variables have been unofficially declared as the influencing factors for being picked as "WSO of the Day" by Mike Lantz. If picked by Mike Lantz, you can expect an extra $2,000 - $15,000 in immediate revenue within a 24-48 hour period. Chances are, if you priced at $27-$47, you'd have a hard time ever hitting this number in the WSO area.

Plus, the vendors can turn around and use these amazing EPC's and proof of earnings to launch on Clickbank and grab more JV partners.

If you're not into the "WSO of the Day" conspiracy, then it's clear they're building a buyer's list with a strong backend offering. I've seen a few strong funnels in the past week.

[Jeremy Kelsall]

Originally Posted by WillR

Heaven forbid people are getting some good deals in the WSO forum

I find it funny. Some days you will find threads having a go at WSO sellers for ripping people off and selling garbage. The next day you'll see a thread accusing WSO sellers of giving away TOO MUCH value. Make up your mind people. Seriously.

Who cares what others are doing or what their intentions are. Price your products at the price you think they are worth and don't worry what others are doing. If you are listing them in the WSO forum the take a bit off that price as that's the whole point of the WSO section.

Worrying about what other people are doing is what has driven the prices down to where they are now. I don't think it's a problem. All it means is we have a chance to buy some cool stuff at next to nothing prices.

For those who rely on the WSO forum for their whole income... well, you are probably the same people who have played a role in driving the prices down.

Actually, I'd venture to say that those selling their hard work for $2.50 are the ones who are more than likely depending on the WSO section for most of their income...if you'll notice, typically they are the ones who are launching 6 or 10 products a month.

Nobody is "worried" what anyone is doing, but being that this is a marketing forum, it seems "smart" to talk about things like....

pricing implications
How your pricing affects the market
etc

People can sell as many $5 products as they want, it still doesn't stop others from moving 1000+ units at $27 and higher, but when you see a trend like this, it definitely doesn't hurt to bring it to the surface to get both sides, along with the positives and negatives.

[LegitIncomes]

Originally Posted by kindsvater

I believe the goal is to go low to try and generate sales and a quick earnings per click to try and get noticed as WSO of the Day.

Over the past several months the average sale price for those using Warrior Plus has dropped from over $17 per WSO to just barely over $15 - over the lifetime of the Warrior Plus service. Probably means the current average price is much, much lower in order to so quickly drive down the overall price as seen over thousands of listings.

.

What has happened in the WSO forum with pricing, reminds me of what has happened to pricing at Flippa. In both cases we have marketplaces being flooded with cheap product.

18-24 months ago, you could build a website and sell it for around $1,000. This being a brand new site. And most of these sites were done very nicely, they were definitely worth the $1,000.

Today I see similar sites going for $200, just 20% of what they used to sell for. And, I think the reason is that not only are more sellers driving the price down, but it has a lot to do with the geographic location of the seller. After all, someone who lives in India, Mexico, Chile, Poland, Hungary, or one of many other countries, if they sell a site for $200, they can do a lot more with that $200 than someone from the US, Australia, Canada, or the UK can.

My very first "internet marketing" product I released about 6-years ago, and priced it at $97...and it sold very well. I don't think it would do nearly as good today...not because it wouldn't be truly worth it (it is), but just because of the overall marketplace and what buyers have come to expect (ultra cheap pricing).

[LarryC]

This is basically an argument between two equally valid business models:

1) Sell a high volume of products at a low price

2) Sell fewer products at a higher price

Many people have gotten rich using both of these models, so to argue which one is better is ultimately pointless. Those who say that people who will only pay $5 for something are cheap customers or bargain hunters are probably right, at least most of the time -yet, isn't getting a bargain the premise of the whole WSO concept? A high percentage of newbies fit this category, and some of them will "graduate" to being higher end customers. Even if they don't, though, new ones will take their place. On the other hand, there's always a market for mid-range and expensive products as well.

[Andyhenry]

Originally Posted by wkathome

Some marketers price their product lower on here to help fellow warriors and it's greatly appreciated. I've bought some very informative programs off here. thanks for the discounts guys.

Exactly!

I have a policy of trying to make my products as cheap as possible so that struggling IMers have as much access to them as possible.

There's a common mindset in IM that everyone is just out to screw you out of as much money as possible and therefore if the product price is low - something must be wrong with it or the creator.

Sometimes it's not desperation or stupidity - just empathy for potential customers.

You have to ask yourself - if me not needing your money so badly that I have to charge a lot for my product in order for it to be worth my time is actually a bad thing.

It's BECAUSE I don't need your money that I am able to keep my prices down. If I was a struggling newbie then I would have to charge more because I need the money.

So, before you dismiss low prices as some sort of indication of quality - ask yourself who the product is coming from and why THEY may have made that decision.

I don't need to sell IM products to pay my bills so doing it is not all about the money. I like to get something back for my time as it's something I value, but when it comes to helping other IMers my prices are about them - not me.

Andy

[Bryan Zimmerman]

Originally Posted by Jesus Perez

Both of these variables have been unofficially declared as the influencing factors for being picked as "WSO of the Day" by Mike Lantz. If picked by Mike Lantz, you can expect an extra $2,000 - $15,000 in immediate revenue within a 24-48 hour period.

So you sell your product that's worth $27-$47.00 at a dime sale in "hopes" you get something that 100 people a day are going after? I like the lottery too, but won't base my business around it. And that extra 2K - $15K, most of that goes into the affiliates pockets because they are offering 75%-100% on the front end and at least 50% on the OTO. I'll say it again, if you have an actual business, you're not worried about getting WSO of the day. basing and running your business off of a forum is not a good idea unless you own it. Or in Mike's case, add something to it

Originally Posted by Jesus Perez

Chances are, if you priced at $27-$47, you'd have a hard time ever hitting this number in the WSO area.

Not true at all. If it's good, word gets around. If people have results, word spreads like fire and if you have done your networking properly, you can get those results no problem without any WSO of the day.

Originally Posted by Jesus Perez

Plus, the vendors can turn around and use these amazing EPC's and proof of earnings to launch on Clickbank and grab more JV partners.

Which is borderline bulls#$t because of how they were created and they certainly aren't going to sell them for that on Clickbank. I watched a marketer talk about how he got so much money from running Facebook adds to his WSO. Showed the EPC and all that stuff and if you didn't know better you would have thought it was coming from the facebook adds. When the TRUTH was most of that was generated by affiliates since he was trying real hard to get everyone to push it.

[Bryan Zimmerman]

Originally Posted by wkathome

Some marketers price their product lower on here to help fellow warriors and it's greatly appreciated. I've bought some very informative programs off here. thanks for the discounts guys.

That post was back in EARLY 2010! That's what it truly used to be on the WSO section. Not anymore, it's very calculated as to why it's done and it's also being done as a "i'll follow what they're doing"

Originally Posted by Andyhenry

Exactly!

I have a policy of trying to make my products as cheap as possible so that struggling IMers have as much access to them as possible.

Andy, your stuff is great quality no doubt, but the forum has changed quite a bit when that post was made. It's a totally different tactic now as to why they're priced so low unfortunately. Which also can hurt you being a nice guy because the perceived value also decreases.

[ShayRockhold]

I made over $10,000 in sales from one WSO that was under $5. In fact, my whole biz model is based on offering a high-quality product at a low price.

I do it for several reasons. Volume, for one. More people will buy a lower-priced product than a higher-priced one.

But it's also because of my main niche. I know that for my buyers, a $5 product isn't going to be something they have to debate. It won't take food off their table or mean they have to choose between buying diapers for the baby or buying my WSO.

My products help people make money. Period. But they aren't necessarily things you can do overnight.

I like being able to reach a larger amount of people with my products.

[Free Time]

A great product or service at an inexpensive price is a business model that has been working for centuries.

[Rod Cortez]

Originally Posted by MatthewM

Everyday I view the WSO section and I have to ask myself, why are people putting out their stellar product for $5, $7 $9 even at a special offer price.

I often won't purchase a WSO under $20. In most cases I stereotype products priced ridiculously low as being low quality products

Now I have purchased great wso products priced in the single digits that were obviously way under priced. These were full fledge products, not just loss leaders.

My question to all is why are so many selling themselves short.

I know seeing 100 or 200 product sales accumulate quickly can be exciting, but when you're nickeling and diming it doesn't add up to much.

My first wso did ok. I had a hard time justifying pricing my product at $20 but felt I had to remain competitive in the market place. My first wso was a success in my eyes selling 95 copies at $20, $25, $30 price range in about 30 days...

But honestly I think I sold myself short also being I sell multiple products a day at the $47 price range.

Some WSO sellers like using the WSO forum as a launching pad to:

1. Get feedback from customers to improve the product later for a relaunch.

2. Obtain testimonials.

3. Build a list of buyers (or prospects if doing a free WSO).

4. To see how the market reacts to their offering.

So I wouldn't put too much weight on the price point.

RoD