An experiment with Traffic Exchanges

27 replies
Hi there,

I have been analyzing how I have been spending my time lately and realized that a lot of it was spent either on the forums, or surfing for traffic credits. Now I know that is not a great way to spend my time but I have four different products up online at the moment I have been trying to sell, so traffic exchanges has just been part of that process.

But what I did today was to set up a specific sales page for traffic exchanges - just selling a little product (in the make money niche) for a measly $5. The sales copy is short and to the point - includes that lovely big "Add to Cart" orange button - and promises a quick download with no upsells, downsells, oto or optins - I just want to sell the book.

I then went through all of the traffic exchanges I have got membership with and picked out six of them to promote the page link through - all via emails rather than ad clicks. The six companies and the amount sent too are:

ADVERTYZE - sent to 5000
List Joe - sent to 4000
List Jumper sent to 1200 and can be done again on Friday
List Quik (Revenue Magic) - did not say how many people the ad would go out to
Money List Mania - not sure how many it went out to - they have over 9000 members - can send another email next Tuesday afternoon
Reactive Ads - 1000 emails

I also have a lot of credits for State of the Art Mailer and I plan to email them tomorrow.

I am a free member of all of these sites - I don't like paying for advertising, lol. From my reckoning my email will be sent out to just over 10,000 people over the next 24 hours. What I am waiting to find out though is will I actually make any sales from this little experiment.

The whole process itself getting these listings done today has been quite time consuming so obviously I would like to get a few sales out of this. There is a free sign up link on the side bar of the page I have sent my clickers to, but I have kept that fairly inconspicuous. If I got just 2% of a return from this clicking that would be 200 sales or $1000 - and in theory that would be great. But is that a realistic return percentage?

I would be really interested in hearing from anyone who does use traffic exchanges successfully, or if my return rates are realistic. I will keep you posted on any results including click throughs; so fingers crossed I will have a good day.

Best wishes
Lisa
#exchanges #experiment #traffic
  • Profile picture of the author entrepreneurjay
    Traffic exchanges are garbage very bad quality of traffic. Let me know how your experiment goes and prove me wrong. You are way better off writing articles, blog commenting, posting classifieds ads, forum marketing, video marketing, there are tons of legitimate ways to get traffic to your website and traffic exchanges is not one of them. Hell you can get kicked out of the Google adsense program for using traffic exchanges that should tell you right there the quality of the service being offered.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by entrepreneurjay View Post

      Traffic exchanges are garbage very bad quality of traffic. Let me know how your experiment goes and prove me wrong. You are way better off writing articles, blog commenting, posting classifieds ads, forum marketing, video marketing, there are tons of legitimate ways to get traffic to your website and traffic exchanges is not one of them. Hell you can get kicked out of the Google adsense program for using traffic exchanges that should tell you right there the quality of the service being offered.
      I seriously couldn't have said it better than entrepreneurjay.

      I have banged my head with the traffic exchange wall for in the past and in the end the only thing I ever got was a headache.

      The traffic on traffic exchanges is not targeted and it is also full of freebie seekers.

      But just because you have already have earned the credits, why let them go waste?

      Go ahead and use them
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Mohammad Afaq View Post

        The traffic on traffic exchanges is not targeted
        If you're promoting a free e-book called "Five Unique Ways of Attracting Extra, New Traffic To Your Site" then it's highly targeted, hello ... you have to match your offer to the market, you know? :confused:

        I don't use this traffic at the moment, but if I were trying it, I'd definitely do two things very differently from the OP:-

        (i) I would build a list with a targeted freebie before trying to sell a not-so-targeted $5 product;

        (ii) I would upgrade to paid status on the TE's I'm using for this.

        Otherwise I'd imagine I'd end up in the position of feeling - like many, apparently - that "Traffic Exchanges don't work", when in fact it would be much more accurate to say "I didn't manage to make Traffic Exchanges work for me". I'm just saying ...

        With apologies for the negative tone, I believe, myself, that your experiment will be unsuccessful because you're going about it the wrong way - sorry.

        Originally Posted by Bluewater View Post

        Traffic exchanges are a complete waste of time.
        Like so many other things, it actually depends how you're using them.
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        • Profile picture of the author Robert Puddy
          Originally Posted by Alexa Smith View Post

          If you're promoting a free e-book called "Five Unique Ways of Attracting Extra, New Traffic To Your Site" then it's highly targeted, hello ... you have to match your offer to the market, you know? :confused:

          I don't use this traffic at the moment, but if I were trying it, I'd definitely do two things very differently from the OP:-

          (i) I would build a list with a targeted freebie before trying to sell a not-so-targeted $5 product;

          (ii) I would upgrade to paid status on the TE's I'm using for this.

          Otherwise I'd imagine I'd end up in the position of feeling - like many, apparently - that "Traffic Exchanges don't work", when in fact it would be much more accurate to say "I didn't manage to make Traffic Exchanges work for me". I'm just saying ...

          With apologies for the negative tone, I believe, myself, that your experiment will be unsuccessful because you're going about it the wrong way - sorry.



          Like so many other things, it actually depends how you're using them.
          Only thing i would do differently is not upgrade, i do however buy credits and make sure my squeeze page is shown constantly in 5 or 6 of the better exchanges

          on average that means 150 to 200 page views a day per url so you would need to buy 200 credits a day for each URl you have in the TE's

          Upgrades usually just give you a better surf ratio, which means you have to surf your self to get the benefit from them, and it is what the owners would prefer

          But if your smart you will just buy enough credits to make sure your url is shown 24/7 in the exchanges you choose

          want a list of good exchanges here you go
          http://mybestbonusoffer.com/TE_list.htm
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    • Profile picture of the author petevamp
      Originally Posted by entrepreneurjay View Post

      Traffic exchanges are garbage very bad quality of traffic. Let me know how your experiment goes and prove me wrong. You are way better off writing articles, blog commenting, posting classifieds ads, forum marketing, video marketing, there are tons of legitimate ways to get traffic to your website and traffic exchanges is not one of them. Hell you can get kicked out of the Google adsense program for using traffic exchanges that should tell you right there the quality of the service being offered.
      You can actually use adsense on your site and send traffic to the site through a te except you can not send traffic to the page that contains adsense ads. The reason for this is they pay you per 1000 visitors you bring in even if those 1000 visitors didnt click any adds. Google does this to protect the adwords users so that they are not having to pay for traffic that is basically push button traffic that really has no intrest at all in the product.

      I do use some tes my self but they are for other reason. I do also have credits going to one site that does have adsense on it but not the page I send them to. In order for them to get to that page to see the adds they need to take action and click a link on the homepage to do so.

      So it is not that the traffic is garbage the traffic is just that traffic. You may be lucky to get .01% of that traffic to convert. However he didnt use a traffic exchange from what I seen He used the safelist mailers which once again you may be lucky if even 1% of those members actually open up that email account that those mails are going to to read the letter you sent out.

      I do agree that you should just focus on article marketing and video marketing. However it does take alot more time then just going from site to site adding in a safe list email message and pressing the send button. However if you want a valuable solo email carrier let me know I use one that sends out to around 9k active members and the members who open the email will see your page and it will be good quality traffic so long as you have a decent page.

      I have used it 8 times now for click bank products and 8 for 8 times it has converted a few sales. Now these where also for products that are priced over 80$ as well so it should be no problem at all for your 5$ product to convert.
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  • Profile picture of the author good2go4
    Wow I didn't know that about Google Adsense - but there is no google ads on that site. I usually do have the blogs, articles, videos and forum posting as my main forms of driving targeted traffic, but this was a new product and a bit of a trial run. To be honest I don't think I will be able to prove you wrong, but it would be nice to wake up tomorrow to a lot of sales, lol

    Thanks for you comments,
    lisa
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  • Profile picture of the author D_M_S
    just my two cents, but in the world of emailing, 10000 emails is a very modest amount. It would be hard to expect a 2% open rate or click rate, much less a sales conversion rate. If you experience a 1.5% CTR I would consider that a success, from there your own product and copy will dictate the sales conversion rate.
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  • Profile picture of the author Bluewater
    Traffic exchanges are a complete waste of time.

    No offence, but they're just full of people doing what you've been doing. Surfing and clicking on those silly time buttons to earn credits and increase their downline for more views by people who dont want to buy anything, but want to earn more credits and build their own downline.

    Ask yourself, of the time you spent building credits by surfing, how many products interested you and how many did you click thru and buy. None? It's the same for everyone else.

    Originally Posted by good2go4 View Post

    From my reckoning my email will be sent out to just over 10,000 people over the next 24 hours.
    How many of those same emails did you receive today? Probably a gazillion and I bet you just deleted them. Others will too.
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    • Profile picture of the author good2go4
      Actually that is why it takes up so much of my time - I read them all

      Originally Posted by Bluewater View Post

      Traffic exchanges are a complete waste of time.

      No offence, but they're just full of people doing what you've been doing. Surfing and clicking on those silly time buttons to earn credits and increase their downline for more views by people who dont want to buy anything, but want to earn more credits and build their own downline.

      Ask yourself, of the time you spent building credits by surfing, how many products interested you and how many did you click thru and buy. None? It's the same for everyone else.



      How many of those same emails did you receive today? Probably a gazillion and I bet you just deleted them. Others will too.
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  • Profile picture of the author SolomonHuey
    The problem is in your approach...

    Just because some people don't know how to use them doesn't mean they don't work.

    You would get much better results if you put up a squeeze page instead, then sell to those subscribers.

    Let's be honest, almost no one is going to make a purchase after viewing your sales page for 10-30 seconds. But they will opt-in to your squeeze page if you give them a good reason too.

    After that, it's much easier to make sales.

    Solomon Huey
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  • Profile picture of the author good2go4
    @ Alexa - You are right; I am going about this the wrong way - thanks

    @Peter Vamp - thanks for your comments - I can see what you mean - it is all about targeted traffic

    Just checking my stats this morning I found that (so far) I have only had 52 hits (people who clicked on the link in the email) from over 10,000 messages sent out. Obviously there may be a few more when taking into account time zones and that people don't all check their emails as soon as they get up type thing - the funny thing is that I did expect for the stats to be poor - but not this bad - basically it is not even 0.5% click through so expecting sales from this would require a miracle.

    Will try the experiment again at the begining of next week with a squeeze page - will write a free report for that one and see if it makes any difference.

    I really appreciate the feedback for this - it would seem that using traffic exchanges is a waste of time (and money because I have upgraded on some of them in the past, but not for this experiment) unless, as was pointed out to me, the product targets the people who use the traffic exchanges to promote their own products and services. For me though, unless I get a flood of visits and orders in the next 24 hours (haha) I will stick to my video and article marketing.

    Thanks again
    Lisa
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    • Profile picture of the author D_M_S
      I dont see anything to be disappointed about. As I wrote earlier, 10,000 emails is nothing. Most programs can send that within 60 minutes. Sending out emails is all about numbers and you had a relatively small sample size. Believe me, 0.5% CTR is just about right for emails, you just need to turn up the volume on it.
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    • Profile picture of the author SolomonHuey
      Originally Posted by good2go4 View Post

      @ Alexa - You are right; I am going about this the wrong way - thanks

      @Peter Vamp - thanks for your comments - I can see what you mean - it is all about targeted traffic

      Just checking my stats this morning I found that (so far) I have only had 52 hits (people who clicked on the link in the email) from over 10,000 messages sent out.
      Sounds like your copy could use some improvement.

      Just at ListJoe, I'll get more visitors than that. In fact, I mailed there about 12 hours ago (just last night) and had 56 visits from ListJoe alone mailing to only 3,000 people.

      Track your subject links, email copy, and website for significantly better long term results.

      Solomon Huey
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  • Profile picture of the author rockfarmer
    If you're already using exchanges, spend some time really looking at what and HOW other offers are being made... then think about your offer, if it's not better at catching attention in the first few seconds, then you missed a chance. Second consider what makes your offer better than another? Use what you're able to see and learn to build a better trap. Overall most of the traffic I see on the TE's are opportunity seekers trying to sell to other seekers (and they just bought "system" from somebody else) I'd say use the TE to capture names by presenting a better "free" offer, build some trust and the sales will follow..
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  • Profile picture of the author good2go4
    Thanks to everyone for their comments. I think that the product I was offering - while cheap and in a good niche, was not the right type of thing to offer in a traffic exchange and that I would have been better to have given away the report (or something similar) to build my list instead. I do see where that would be the best way of making use of that short 20 or 30 second time span you have to attract a surfers attention. As predicted I did not get any sales; I did get about 340 clicks through to the site which I now see as wasted clicks because by trying to build my list instead I might have got more of a result.
    I do agree that the best way of getting free traffic is through article and video marketing and also through blog and forum posting - it helps to build my own credibility in that I actually know what I am talking about, lol, and all of these methods have some longevity in them, as opposed to those fleeting clicks. Still it was a worthwhile experiment and I might have a play around with some of my other products to see if they would be more appealing to the traffic exchange surfer.

    Thanks again to everyone for their input - it really is so helpful
    Lisa
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    • Profile picture of the author Venturetothetop
      Glad you changed your view Lisa. Remember Trafic exchanges should only be used as part of a bigger overall strategy. They are useful of couse, especially for branding and building lists, but you have to use themin tandem with other marketing strategies to bring a good consistent result.

      It what I taugh my traffic exchange members for years, but unfortuantely some people refuse to listen and continue to waste their time and money. The ones that understand it are of course reaping the benefits.
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  • Profile picture of the author forfun_cash
    So how much did you spent in total for all these traffic and memberships?
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    • Profile picture of the author good2go4
      Originally Posted by forfun_cash View Post

      So how much did you spent in total for all these traffic and memberships?
      For this little experiment I think it cost me $5 in total and a couple of hours getting the credits - obviously too much of an investment given the nil return on my time spent; but I had hoped to get slightly better results than I did - I wasn't expecting miracles by any stretch of the imagination. Maybe I should try my report as a WSO, lol
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      • Profile picture of the author Robert Puddy
        Originally Posted by good2go4 View Post

        For this little experiment I think it cost me $5 in total and a couple of hours getting the credits - obviously too much of an investment given the nil return on my time spent; but I had hoped to get slightly better results than I did - I wasn't expecting miracles by any stretch of the imagination. Maybe I should try my report as a WSO, lol
        maybe you should run them again but his time as a squeeze page and see how many subscribers you get and how many sales you make from the auto responder series

        That would make a much better test...instead of leaving it as oh well and giving the wrong impression
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  • Profile picture of the author J42
    I'm a big fan of traffic exchanges, I've been using them for over 12 years.

    You have to think to yourself why are people using traffic exchanges. 99.9% of them want more traffic to their websites so it makes sense to promote a traffic generation course/ebook/videos etc..

    Create a squeeze page...Don't try and make sales there and then as they're focused on waiting to click onto the next site

    5...4...3...2..1.....
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  • Profile picture of the author jaxxmont
    All the time you spent clicking those ads you could have spent that time offering some kind of service (article writing, video making etc.) to other marketers and then used that money to buy targeted advertising.

    Also seriously, forum traffic is going to be some of the most targeted traffic out there. People go to forums looking to solve problems. Provide value and a link to a free guide in your sig and you're golden.

    But hey, at you're trying. Most people wonder why they're not making any money and all they do is read emails and try courses lol. Good on you for taking action

    Good luck

    Leo
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  • Profile picture of the author mikelukjaniec
    There's nothing wrong with Traffic Exchanges if you know how to use them and signing up to as many as you can and then spending your time clicking ads is not the way to go. Sure, that's how you start but it's not sustainable.
    The trick is to create downlines in the Traffic Exchanges (This what I'm doing), which will generate free credits on autopilot, so eventually you won't need to surf at all and you'll make money as well.
    Solomon Hueys tip about creating a squeeze page (with your picture) is excellent, because a personalised squeeze page will make you stand out from the crowd!
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  • Profile picture of the author theb8n
    I donty waste my time with traffic exchanges, there's so many better ways you could be getting more quality traffic than that, but hey if you make it work, than it works.
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  • Profile picture of the author GaryCarlyle
    The only thing I have seen that sells on traffic exchanges is other traffic exchanges but I would be happy to be proven wrong.
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  • Profile picture of the author Randall Magwood
    Never made a dime on traffic exchanges. Just my personal experience. I'd rather invest all that paper into more Adwords or Bing Ads campaigns.
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