How I make $300+ each day with Facebook...

by 118 replies
I'm in a good mood today, so Im gonna lay out for you my "playbook" for making money with Facebook.

I basically lost about $3,000 testing on Facebook before I made this campaign profitable. Im gonna share with you what I've learned and how I went from losing money to profiting $300-$1000 a day on Facebook...

The product: The 31 Day Fat Loss Cure (Clickbank product)

This is my own product, so commissions are higher than if you were an affiliate. However the campaigns Im running would still make you about $100 a day as an affiliate.

Targeting

Your target market is EVERYTHING on Facebook. I've had campaigns go from losing $200 a day to profiting $200 a day with just a simple change in my target market.

I usually have 2 different target markets...

1. Keyword based markets (ex... interested in Gardening)
2. Demographic markets... (ex.... women, ages 40-45 in the U.S.)

When it comes to keyword targeting I usually try to target "Likes" that people are interested in. So our product is a fat loss product, and one of the things many of our readers are interested in is "Gardening" - it fits one of our demographics of 40-65 year old women really well.

So in Facebook I would make ads targeted at women age 40+ interested in gardening, who also have a college degree.

I got this little tip from Shoemoney back when I was doing local leadgen through Facebook...

You will get much better conversions when you target people who have a college degree for certain products. In general, people with a college degree are more successful, care more for their health & image, and also have more money so your conversions are sure to go up when promoting something like The 31 Day Fat Loss Cure...

I also used this for a local dentist for a free teeth whitening offer - and when we switched to only targeting people with a college degree the conversions went through the roof.

Thats basically how I setup the targeting for keywords. Like I said, I also do some demographic targeting by age, country etc... and follow a similar method.

The Ads

I currently do all CPC on Facebook.

I used to do CPM, but I found that I was getting a lot of clicks from "App" traffic - and this is terrible traffic when you have a 20 minute sales video like we do. People playing Farmville or Mafia Wars might enter their email or do a lead gen offer, but they wont sit around and watch a 20 minute sales video.

So I stick with mostly CPC for that reason.

When it comes to your ad, the picture is the most important part by FAR... Nothing else is even close. Shoemoney told me that he broke it down like this...

-> 70% Picture
-> 20% Body Copy
-> 10% Headline

Now this is obviously different than the order of importance in a standard sales letter (the headline being the most important part)

Ad Examples

I can't post any of our ads here since I have a low post count...

When I put up new ads, I usually test a combination of 30 different ad images. Just look for pictures on Istockphoto.com and you can grab a bunch of them really quickly for pretty cheap.

BTW make sure you grab the FB Ad Manager from 4HourAffiliate.com. If you're serious about doing FB ads, you MUST have this. It saves me at least 30-40 hours of work per week.

Like I said, the image is the most important part by far. Don't "guess" and say you think you know a certain ad will work. I can guarantee you have no idea what will work on Facebook.

Ive had some pictures that I didnt even want to test because I thought they would suck, end up being the best pulling ad I had.

Other than testing your images, make sure you always put a call to action in your ads!

Something as simple as "Click here now..." works. You will always get a bump in CTR when you have a call to action on Facebook.

Bidding

Like I said, I always do CPC with Facebook...

When I bid on clicks I usually start them out with something like .31 per click (always bid .01 cent more, dont bid on .20, .25, .30 since thats where all the competition is)

Once my campaign is doing well with a good CTR (between .13 - .2) I'll drop the bid price back down to like .21 or so. Sometimes I'll go even lower with .16 or so (all depends on the demographic & conversions)


Ad Burn Out


Over time you're going to have to switch out the pictures and some of the ad copy because they will burn out on FB and your CTR will drop.

Most of the time I find my ads work well for 2-3 weeks with no problems.

Other Resources


Here are a few of the best free resources out there for Facebook Ads...

-> Guest post I did on the Shoemoney blog about Facebook
shoemoney.com/2010/06/21/dialing-in-your-facebook-campaigns/

-> Shoe's Aff. Summit FB presentation
shoemoney.com/facebook-advertising-soup-to-nuts-guide/

-> A good overview of FB ads from our affiliate center
31dayfatlosscure.com/facebook-ad-secrets/

Hopefully this will help a few people who are running campaigns already (or maybe it will get you started with Facebook Ads)

- Justin
#main internet marketing discussion forum #$300 #day #facebook #facebook ads #make
  • Profile picture of the author adionline
    To add to this, CTR (Click-through-rate) is very important on Facebook, it can mean the difference between an ad getting a few hundred impressions or a few hundred thousand impressions. Facebook will always award more impressions to the ads with good CTR so keep that in mind when creating your ads, make them as appealing as possible and of course at the same time you still want to make them relevant so they convert for you.
    • Profile picture of the author Justin Goff
      Originally Posted by adionline View Post

      To add to this, CTR (Click-through-rate) is very important on Facebook, it can mean the difference between an ad getting a few hundred impressions or a few hundred thousand impressions. Facebook will always award more impressions to the ads with good CTR so keep that in mind when creating your ads, make them as appealing as possible and of course at the same time you still want to make them relevant so they convert for you.
      Yes it is! Thats why the picture is so important...
    • Profile picture of the author fdemming
      I haven't had much luck with facebook ad marketing. I get a lot of tire kickers it seems. Is there a good course you can recommend me?
  • Profile picture of the author Bill_Z
    Hi Justin - Great tips! I assume you are linking the ad directly to your sales video?
    • Profile picture of the author Justin Goff
      Originally Posted by Bill_Z View Post

      Hi Justin - Great tips! I assume you are linking the ad directly to your sales video?
      Yeh direct link for sure - its an informationalvideo/sales video so they dont need to be presold as it's not a hard sell...
  • Profile picture of the author harrysidhu
    thanks for the post dude, its all about pin point marketing
    • Profile picture of the author Kevin AKA Hubcap
      Hi Justin,

      Just wondering if you've tested pointing the ads at a squeeze page vice the sales page then selling via e-mail?
    • Profile picture of the author TJ Kazunga
      Hi Justin

      Great post. I've gone back to add more image ads to my campaigns. I was testing like 5 or so but 30 - that opened my eyes!
      Cheers
      TJ
  • Profile picture of the author Cash37
    [DELETED]
  • Profile picture of the author DNChamp
    Im not sure if I saw it but what is your daily spending limit on FB. I want to try but im more like a $5 a day budgeter right now
    • Profile picture of the author vstar00
      Great post, really helpful. Gotta try my hand at some facebook advertising!
    • Profile picture of the author Justin Goff
      Originally Posted by DNChamp View Post

      Im not sure if I saw it but what is your daily spending limit on FB. I want to try but im more like a $5 a day budgeter right now
      I think my limit is set at $3,000 per day from Facebook. I spend around $800-$1000 a day right now.
    • Profile picture of the author suemax
      [DELETED]
  • Profile picture of the author Joel Gray
    Justin,

    Thank you for the excellent information, once again you can find information for free on the WF that should have a price tag attached.

    Joel
  • Profile picture of the author affiliatesuperstar
    Hey Justin
    Great post. I have been advertising on FB for quite some time and through trial and error have obtained some good results. As you say the target market is key, and once you poise your ad to a market that has the money to purchase your product you will make many sales.
  • Profile picture of the author macchiavelli
    Easily the best post ive read this month.

    Great info.

    I also got started with facebook marketing recently.
    its a great way to make money, its easy compared to traditional media buying.
  • Profile picture of the author Rob Howard
    I've tried facebook advertising before and I have the damnest time getting the stupid things approved.

    Facebook seems to either think my ad is insulting/demeaning or some other BS.

    How do you get around that? Just keep trying new ads until they get through?
  • Profile picture of the author gjbajaj
    Excellent strategies to sell products on facebook.
    I would surely give out a try.
  • Profile picture of the author BigGameHunter
    Good information I will implement some of your tips.

    To the newbies... if you were to start a bricks and mortar store it costs money. If you don't know anything about what your doing... because you enter a market new to you, it costs more money because of overcoming the learning curve. Simple business.

    The more experience you have the bigger the budget you will have to play with. Simple Math.
  • Profile picture of the author Richard Van
    Thanks for that Justin.

    I wish I'd seen this before. I actually bought a product for I think $47 that described what you did about the importance of demographics and some other stuff. Point is I could have saved some money by just implementing what you wrote. Dammm!

    I can say though that what you're doing does work and I think it was better than the guide bought. Well done Justin.
  • Profile picture of the author theemperor
    Justin

    Thanks there is some good detail there. I am not a FB advertiser but I may be some day, so I have copied your post into my private Google Docs file for posterity and I am sure it will be useful some day.

    Martin
  • Profile picture of the author keonit
    You must be mad, so I give you a Big Thank you and may your giving be returned 1,000,000 fold
  • Profile picture of the author Fabioftc
    Hi Justing I am new on facebook adds and I like to know how your coaching program work , is on videos , by phone one and one ????

    Please give me some more info about it .

    Thanks
    Fabio
    • Profile picture of the author Justin Goff
      Originally Posted by Fabioftc View Post

      Hi Justing I am new on facebook adds and I like to know how your coaching program work , is on videos , by phone one and one ????

      Please give me some more info about it .

      Thanks
      Fabio

      Not sure what you mean. I don't have a coaching program, but I do help people who are affiliates of my product to dial in their campaigns...


      justin.... good post.... solid advice 'from the trenches' how are you tracking all the diff ads on facebook?
      I send them through another CB account and make a new TID for each one. Prolly the simplest way there is. I messed around with hypertracker and didnt like it.


      Hey Justin, great post, thanks for that!

      quick question regarding the product: I was under the impression that
      FB didn't like weightloss and similar programs.
      Did I mis-understand that? (I've had a few campaigns disapproved because
      they were promoting weightloss programs, I guess I should've promoted your's, ey?)

      Veit
      They have no problem with them. You just can not do any rebill type offers. You also have to be very careful about how you setup your ads, as you're not allowed to put a health condition in a negative light. This is why I usually base mine around food/exercises and the ad is more about "these foods make people fat". You can't just come out and tell someone they need to lose weight, Facebook doesnt like that...

      What a great success in Facebook. But for me, they didn't approve my ads. Can you share some tips to make a suitable landing page?
      Honestly I would just email Facebook. The support is pretty helpful. its affiliates@facebook.com Ive had ads rejected for the weirdest reasons, and then I just fix that little problem and everything is ok
  • Profile picture of the author davemiz
    justin.... good post.... solid advice 'from the trenches' how are you tracking all the diff ads on facebook?
  • Profile picture of the author miamibill
    looks good
  • Profile picture of the author iamchrisgreen
    I like this kind of post. It get's everyone starting to think about their target market more.

    People waste a ton of time on scattergun approaches when it comes to SEO. Not seeming to care if they are wasting a TON of their own time.

    But when you are paying for the traffic, you need to be pinpointing your audience. What they like, do and want.

    Great article Justin
  • Profile picture of the author VeitSchenk
    Hey Justin, great post, thanks for that!

    quick question regarding the product: I was under the impression that
    FB didn't like weightloss and similar programs.
    Did I mis-understand that? (I've had a few campaigns disapproved because
    they were promoting weightloss programs, I guess I should've promoted your's, ey?)

    Veit
  • Profile picture of the author socialbookmark
    I have got my mistake now. My main content was text without images. So i am going to try your way. I think images are more effective always. thanks man.

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