My store not showing for even no comp. keywords

26 replies
Hey everybody, this is my first store so I need your helps. The things is my store is not showing for any keyword even in 100's of pages of google.

For e.g "hand carved folding screen room divider" is the most weird and low comp. keyword but still my site which has an exact page
hand carved folding screen room divider is not even showing in google.

Is that because I have not backlinked this particular page or is something wrong with my site. I used to think google want relevant results and if there is comp. google will rank the page even without backlinking.
#comp #keywords #showing #store
  • Profile picture of the author Halli
    I would think that it's because there is no content there for Google to work with.
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  • Profile picture of the author TheMagicShow
    Originally Posted by Anoopchawla View Post

    Hey everybody, this is my first store so I need your helps. The things is my store is not showing for any keyword even in 100's of pages of google.

    For e.g "hand carved folding screen room divider" is the most weird and low comp. keyword but still my site which has an exact page
    hand carved folding screen room divider is not even showing in google.

    Is that because I have not backlinked this particular page or is something wrong with my site. I used to think google want relevant results and if there is comp. google will rank the page even without backlinking.
    If I was you, I would start creating some backlinks, to your product page. Write some articles and post it to ezine articles. Getting backlinks will help you get, to where you want to be.
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  • Profile picture of the author TheMagicShow
    Also, your competition has an average domain age of 6-9 years. Their indexed page counts are massive and the links to their domains are massive.

    Some have not much links pointing to their product page, but the domain carries the juice into their product page and the other elements mentioned above.

    All of these factors are making these certain websites/product pages rank so well and yours not rank at all.
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  • Profile picture of the author Barry Unruh
    Go to the page you gave us in your browser.

    Right click.

    Choose View Source.

    Tell me why Google would find the page pertinent to your "targeted" product keyword.

    Then go here: Google Product Search

    Start reading....
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    • Profile picture of the author Anoopchawla
      Originally Posted by KansasDragon View Post

      Go to the page you gave us in your browser.

      Right click.

      Choose View Source.

      Tell me why Google would find the page pertinent to your "targeted" product keyword.

      Then go here: Google Product Search

      Start reading....
      So you are suggesting that i should write a nice product description?
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      • Profile picture of the author TinkBD
        Hi -

        Most of my clients are offline independent retailers...

        This is such a BIG issue, I even wrote a Survival Guide about it... along with a number of Cheat Sheets and a short report.

        Remember, this Survival Guide is written for folks who own brick and mortar stores and are not particularly web savvy. ;-)

        Here is an excerpt about it...

        Good Product Descriptions – a MUST HAVE for a successful web site!

        Product Descriptions are a *make or break it* issue when it comes to the success of a web site.

        Remember, your written product descriptions take the place of the face to face interaction that you would have at your brick and mortar location.

        In addition, product descriptions must be written for BOTH human visitors as well as Search Engine spiders.

        The ugly truth is that if a product description doesn’t include the search terms that folks are using when they search, your product won’t appear on those search results… and the person searching won’t even have the option to check your site out!

        Both of the issues just mentioned contribute to the differences between offline and online product presentation…

        ...End of Excerpt

        In addition, without providing information in the form of product descriptions, and if by some miracle a person WERE to find your store or product page, I imagine VERY few (likely NONE) would be willing to take a chance on purchasing from a site that offers so little credibility.

        Certainly, spending $700 on a large room divider without basics such as accurate measurements, is unlikely to happen...

        A Product Description is the online equivalent of an offline sales person in a brick and mortar retail store. Without detailed, interesting, informative and UNIQUE product descriptions, you have effectively taped your sales staffs mouths shut -- and they'll be making few sale! ;-)

        Tink
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      • Profile picture of the author DogScout
        Originally Posted by Anoopchawla View Post

        So you are suggesting that i should write a nice product description?
        Yes, as 'Petersonesque' a description as possible, ( Vintage style Men's and Women's Clothing, Accessories and things For the Home | The J. Peterman Company ) that is both entertaining and informative with proper keyword placement will do WONDERS! As soon as some find the site, if it is entertaining, WOM will explode. Thousands read Amazon reviews, just for that reason, even if they have no plan to buy the product. As a result, 75% buy something before they leave though. (every link is to buy something or to a sales page!
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        • Profile picture of the author TinkBD
          Originally Posted by DogScout View Post

          Yes, as 'Petersonesque' a description as possible,
          Another EXCELLENT example of this is Duluth Trading

          Men's Workwear, Women's Work Wear and Work Clothing - Duluth Trading Company
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          • Profile picture of the author TinkBD
            OK, this may a bit long. I was waiting for an appointment and took the time to work on this while I waited. ;-)

            Anoopchawla - You have an interesting and unique product here which means that you have a LOT to write about in a product description.

            Remember, you are not selling the product -- especially since this product is unlikely to solve a problem. What you are selling is the beauty and romance first and the utility of the product second.

            Also, keep in mind your prospective customer. In this case, you are likely targeting consumers purchasing for their homes, as well as DIYers (Do-it-yourselfers) and interior designers, both groups of which are likely to want to modify the item in some way.

            Taking the product on the link that you gave us, here are some questions to answer...

            PRODUCT - hand carved folding screen room divider

            PRODUCT INFORMATION

            The screen itself -

            Are both sides carved? If so , are they carved the same or different. If not, how rough is the other side (pictures would be helpful)

            What are its dimensions unfolded - height, width, thickness

            What are its dimensions folded - height, width, thickness (The purchaser may have concerns about whether it will fit in an elevator or up a tight staircase)

            Where are the folding breaks? How many pieces is it comprised of and what are their individual dimensions

            What is it weight? What is its weight in the shipping container? (these can be approximate, but the prospective purchaser needs to know whether extra help will be needed when it is delivered)

            How is it packed for shipping? What tools are needed to unpack it? Is it assembled, partially assembled or totally unassembled. What tools are needed?

            What is it made of?

            Wood - what kind
            what are the characteristics of the wood -- is it heavy? aromatic? water resistant (thus appropriate for a bathroom or new a swimming pool)

            what are the colors of the wood?
            what is the finish on the wood?

            Hardware -

            What is the hardware made of? How does it work (in the case of a folding screen, which way and how far will the screen fold?)

            Is the hardware visible? ornate? Is it an additional design element?

            Is the screen a genuine antique or a reproduction?
            In either case, if it represents a specific historical period, identify the period, its common characteristics, what the original use would have been etc)

            Is more than one available? -- in the case of a DIYer or Interior designer, it is possible that more than one would be desired.

            How can it be used now?

            In this case, can it be used as more than a folding screen? As a former designer, I immediately see its uses as a headboard for a bed -- but I need the dimensions and know where the folds are

            As a pair of doors? I need the dimensions and know where the folds are

            Can I take it apart and make a unique table? I need the dimensions and know where the folds are, as well as information about the hardware and how it is attached

            ADDITIONAL IMAGES - In addition to, NOT instead of the descriptions

            Minimal - Full product image, close up of the carving and close up of the hardware details

            Preferred - Show every inch in detail

            TELL ME A STORY

            For those of us in the USA, India and Indian furniture is romantic. Tell me more about it?

            Was it hand carved by animated chipmunks in junior high school shop class?

            If it is antique, tell me about the historical period, how it would have been used originally, any other fun facts to know and tell...

            An intriguing product like this is worth probably 10-12 juicy, story telling paragraphs in the product description.

            For those web visitors in a hurry or just doing the preliminary research include the facts: measurements etc in a Product Details bulleted list.

            Look at how Amazon combines BOTH methods!

            The beauty of this method is that it provides lots of good information for humans and search engines... it helps build you web site's unique brand, and builds your site's credibility.

            This method has the potential to blow your competitors out of the water in addition to actually providing information for the search engines and for your web site visitors...
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            • Profile picture of the author Anoopchawla
              Originally Posted by TinkBD View Post

              OK, this may a bit long. I was waiting for an appointment and took the time to work on this while I waited. ;-)

              Anoopchawla - You have an interesting an unique product here which means that you have a LOT to write about in a product description.

              Remember, you are not selling the product -- especially since this product is unlikely to solve a problem. What you are selling is the beauty and romance first and the utility of the product second.

              Also, keep in mind your prospective customer. In this case, you are likely targeting consumers purchasing for their homes, as well as DIYers (Do-it-yourselfers) and interior designers, both groups of which are likely to want to modify the item in some way.

              Taking the product on the link that you gave us, here are some questions to answer...

              PRODUCT - hand carved folding screen room divider

              PRODUCT INFORMATION

              The screen itself -

              Are both sides carved? If so , are they carved the same or different. If not, how rough is the other side (pictures would be helpful)

              What are its dimensions unfolded - height, width, thickness

              What are its dimensions folded - height, width, thickness (The purchaser may have concerns about whether it will fit in an elevator or up a tight staircase)

              Where are the folding breaks? How many pieces is it comprised of and what are their individual dimensions

              What is it weight? What is its weight in the shipping container? (these can be approximate, but the prospective purchaser needs to know whether extra help will be needed when it is delivered)

              How is it packed for shipping? What tools are needed to unpack it? Is it assembled, partially assembled or totally unassembled. What tools are needed?

              What is it made of?

              Wood - what kind
              what are the characteristics of the wood -- is it heavy? aromatic? water resistant (thus appropriate for a bathroom or new a swimming pool)

              what are the colors of the wood?
              what is the finish on the wood?

              Hardware -

              What is the hardware made of? How does it work (in the case of a folding screen, which way and how far will the screen fold?)

              Is the hardware visible? ornate? Is it an additional design element?

              Is the screen a genuine antique or a reproduction?
              In either case, if it represents a specific historical period, identify the period, its common characteristics, what the original use would have been etc)

              Is more than one available? -- in the case of a DIYer or Interior designer, it is possible that more than one would be desired.

              How can it be used now?

              In this case, can it be used as more than a folding screen? As a former designer, I immediately see its uses as a headboard for a bed -- but I need the dimensions and know where the folds are

              As a pair of doors? I need the dimensions and know where the folds are

              Can I take it apart and make a unique table? I need the dimensions and know where the folds are, as well as information about the hardware and how it is attached

              ADDITIONAL IMAGES - In addition to, NOT instead of the descriptions

              Minimal - Full product image, close up of the carving and close up of the hardware details

              Preferred - Show every inch in detail

              TELL ME A STORY

              For those of us in the USA, India and Indian furniture is romantic. Tell me more about it?

              Was it hand carved by animated chipmunks in junior high school shop class?

              If it is antique, tell me about the historical period, how it would have been used originally, any other fun facts to know and tell...

              An intriguing product like this is worth probably 10-12 juicy, story telling paragraphs in the product description.

              For those web visitors in a hurry or just doing the preliminary research include the facts: measurements etc in a Product Details bulleted list.

              Look at how Amazon combines BOTH methods!

              The beauty of this method is that it provides lots of good information for humans and search engines... it helps build you web site's unique brand, and builds your site's credibility.

              This method has the potential to blow your competitors out of the water in addition to actually providing information for the search engines and for your web site visitors...
              Wow! You are really Smart never thought of this. You know when magz said girls are getting ahead of men I didn't believe but now I do. Lolz

              One more thing that I am concerned about the comp in big G. My target keywords are "folding screen" and "room divider" can you help me to check out how much comp. is there. is it very low or medium?
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              • Profile picture of the author JohnMcCabe
                Originally Posted by DogScout View Post

                Yes, as 'Petersonesque' a description as possible, ( Vintage style Men's and Women's Clothing, Accessories and things For the Home | The J. Peterman Company ) that is both entertaining and informative with proper keyword placement will do WONDERS! As soon as some find the site, if it is entertaining, WOM will explode. Thousands read Amazon reviews, just for that reason, even if they have no plan to buy the product. As a result, 75% buy something before they leave though. (every link is to buy something or to a sales page!
                Dan Kennedy talked about this in one of his seminars. He was actually talking about why the Peterman catalog did so well, while the aborted attempt at having retail locations failed miserably.

                As an example, he used a blue blazer he owned. Over time, he'd bought the exact same blazer twice, from two different descriptions in the catalog. When he went to the retail store, he found the same coat hanging on display - and in that environment, it was just another navy blue blazer with gold colored buttons. Nothing unique about it, one could buy the equivalent from several stores in the same mall at lower prices.

                Anoop, there's your advantage. When you do get people to that page, it's the only item on sale until they change pages. Get your story right, and buyers get much more than a few pieces of carved wood and some hardware. They get a story they can tell, some extra romance in their home.

                Rather than relying on being able to rank without work, spend the time to satisfy, even delight, the buyers you eventually lure. It will pay off, I promise...
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              • Profile picture of the author Pete Egeler
                Originally Posted by Anoopchawla View Post

                One more thing that I am concerned about the comp in big G. My target keywords are "folding screen" and "room divider" can you help me to check out how much comp. is there. is it very low or medium?
                OK - Here are the numbers for "Phrase" searches;

                Room Divider - 550,000; Room Dividers - 450,000; Folding Screen - 60,500; Screen Room Divider - 40,500; Screen Room Divider - 27,100.

                These searches are world-wide, so there DOES appear to be interest in your products.

                I would suggest that you begin with your main page, then worry about the other pages.

                Pete
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                • Profile picture of the author addice
                  Hi,

                  I like the drying lotion link provided by the poster, and I do agree that putting content like that would really help your pre-customers to buy.

                  Try looking around amazon, ebay and those big online shopping malls, and follow their way (don't have to be exact, though).

                  Another tip from me as a programmer: Try adding meta tags to your website. Here's the example from amazon (you can right click and view source their html code). They've come out with something like this:

                  <metaname="description" content="Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel &amp; accessories, shoes, jewelry, tools &amp; hardware, housewares, furniture, sporting goods, beauty &amp; personal care, broadband &amp; dsl, gourmet food &amp; just about anything else."/>

                  <metaname="keywords" content="Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports &amp; Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed &amp; Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL"/>


                  Although adding this do not increase your page rank on google, it does help when it comes to searching for your page.
                  Hope this helps.
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            • Profile picture of the author Ryah Albatros
              TinkBD that has got to be the best example of a cheat sheet for stores I have seen. Thanks!
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              • Profile picture of the author TinkBD
                Originally Posted by Ryah Albatros View Post

                TinkBD that has got to be the best example of a cheat sheet for stores I have seen. Thanks!

                Thank you. ;-)

                My Survival Guide - Preparing Product DESCRIPTIONS for Presentation on the Web and its companion, Survival Guide - Preparing Product IMAGES for Presentation on the Web were created based on trade show presentation that I gave several times at national trade shows for a niche of independent retailers...

                They were created to teach how to do this as well as to provide a step by step template to organize the information and implement it.

                Many of these retailers have extensive numbers of products for sale online (think 1000+), but they need a way to create unique descriptions while using a system to accomplish this efficiently. ;-)
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              • Profile picture of the author Anoopchawla
                Originally Posted by Ryah Albatros View Post

                TinkBD that has got to be the best example of a cheat sheet for stores I have seen. Thanks!
                Can you provide the link to the cheat sheet
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  • Profile picture of the author Barry Unruh
    I'm telling you it is almost impossible for Google to index the page for your desired keyword because there is nothing there to tell them to do it.

    They need to have content which tells them what the intent of the page is, what keywords it should be ranked for, etc.

    Your page does not give them anything to work with. This is the reason descriptions are essential. They tell the search engines what the page is about and what to do with them. (They should also tell the customer why to buy from you, and convey the quality of the item.)
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  • Profile picture of the author AshleyBolivar
    here is the only keyword that I see you are trying to target. [hand carved folding screen room divider]

    With the site not having hardly any content is probably the reason why.
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  • Profile picture of the author petevamp
    Originally Posted by Anoopchawla View Post

    Hey everybody, this is my first store so I need your helps. The things is my store is not showing for any keyword even in 100's of pages of google.

    For e.g "hand carved folding screen room divider" is the most weird and low comp. keyword but still my site which has an exact page
    hand carved folding screen room divider is not even showing in google.

    Is that because I have not backlinked this particular page or is something wrong with my site. I used to think google want relevant results and if there is comp. google will rank the page even without backlinking.
    Have you checked to see if the page is even indexed. Keep in mind if the site is still new it may be a month before anything other then the main page gets indexed. That is unless you have built some good links to the page. What you might try doing is bookmarking the page itself with a bookmarking tool like onlywire or socialsubmitter. Doing so would get you both some back links and if the page is not indexed yet it could get it indexed for that term. Granted I have other methods I use to get pages indexed faster with backlinks.

    My method is from software submits. I was actually able to get a brand new domain indexed with in the first 4 hours of me purchasing the domain and with in the first month I got the page on the front of google for a very very competitive keyword term. Granted this method gets difficult to do with all niches for the software I use to promote the site off the bat but it is still very quick and easy. Whats even better is its one of the most viral methods I have ever found other then videos. For there are literally millions of software sites out there. Last time I checked there where over 95mil to be exact and I submit a piece of software and with in hours a few hundred of these sites have listed my software with many many more to come at a later date. I would like to upgrade my pad subitter to take advatage of more directories but I am not willing to pay over 200 a month to do so. Atleast not at this time. Who knows maybe some time down the road I will though.
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  • Profile picture of the author petevamp
    If you want to see how well submitting software for links works. I just submitted a new piece of free software 2 minutes ago. Do a google search in quotes for hho generator affiliate tool As of right now from submitting 2 minutes ago I already have 2 solid deep links to my site that will never be removed. Now This number should be higher then the 2 I see from submitting this 2 minutes ago and am still submitting it as I write this. So my guess is with in the next hour or so I will have 10 locations with backlinks to my blog post for one of my sites. And an hour after that 20 links. The number will increase non stop for as long as they can find my pad file. And also find the software on other directories.
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  • Profile picture of the author Dr Livingston
    You need

    1. content
    2. backlinks

    get some descriptions up so that the bots can check out your site and figure out what it's about.

    build backlinks to the page to push it up the serps.
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  • Profile picture of the author ChristineP
    Well, don't know about you - but I just spent an hour updating my product descriptions!

    I can't believe to totally missed that what now is so obvious tip! I've been submitting articles and updating my blog like a madwoman and never thought to up to SEO of my actual product descriptions!

    Thanks Warrior Forum! I love you..
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    Needs Updating...

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