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Quality Score: Am I stuck with the initial score?

by Delta223
8 replies
I thought quality score was based off CTR, bounce rate, etc. But before I received a single click (or even an impression) I saw this:






Can I expect a Fast Adjustment? Or will it take a loooong while before it changes?
#initial #quality #score #stuck
  • Profile picture of the author Delta223
    bump, anyone know?
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  • Profile picture of the author Rukshan
    You have to improve your landing page quality. If this is an ad bridge, Don't use Adwords.
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  • Profile picture of the author Bruce NewMedia
    No, you are not stuck with that score....but as mentioned above you've got to improve the landing page.

    Your initial score is kind of low, and probably with some effort can be brought up to a 7 or 8. I've gotten that with most campaigns. ...also the keywords used in your ad must be on the landing page.
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  • Profile picture of the author Delta223
    There is no easy way to improve the immediate landing page as it is a small business website and built on static HTML.

    How much does adding links to other content heavy pages help? Significant boost or no?

    If not then I might have to re-build the whole site.
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  • Profile picture of the author patadeperro
    Some of the metrics they take into consideration are:

    1.- That the keywords you are bidding and your landing page are related.

    2.- That you have a privacy policy, contact page, terms of service.

    3.- That you are sending traffic to a public domain (no cloaking, no squeeze pages, no iframes)

    4.- Original content.

    5.- Have a minimum number of 5 pages.

    Google hats the "me too" strategy, they are trying to bring the more relevant content every time somebody is looking for something that is why 2 of the most important points are how relevant your site content to the related search and how many pages you have, because one page sites look like a squeeze pages to Google, you need to add a little bit of content around your pages and put your opt-in strategically so you get results.

    Hope it helps
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  • Profile picture of the author The Oilman
    Built links to the site. Create unique landing pages for each term and ad. Use LSI keywrods in the metatags. Throw in relevant images with description text.

    Basically do everythign SEO-wise that you can possibly do.

    Even put

    domainname.com/keywordhere/index.html
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