How do I find my niche market?

27 replies
Hi all.

I am new to Internet marketing. I am still in the research stages, but am eager to get going now.

The different ways of making money on the internet is overwhelming, but the long term working model I figured out for myself so far, is;
Finding a profitable niche market
Do keyword research (for the appropriate content and optimization)
Find content
Start a blog or website with this content
Find products that relate to this content and market
Join affiliate sites and link to sell these products
Get traffic to the blog or website.

My plan is to follow this model step by step and learn how to do it when I get there.

My questions;
Am I on the right track? Where should I expand or change?
Then the one I am really struggling with, how to find my profitable niche market?
My main interest in live is travelling and spiritual issues. For 2 weeks now, day and night, have I been searching the web for a profitable niche market (in the travel field). I mainly uses the Google free keyword tool and Wordtracker, but to no success.
How exactly do I find a profitable niche market?
What exact criteria determine a profitable niche market?

Please, I need advice and help!!!
#find #market #niche
  • Profile picture of the author Wechito
    First of all, if you limit yourself to the topics you like, it would be more difficult to find a profitable niche. If you have not found any profitable keyword for those niches, try to look somewhere else.

    You can start by going to clickbank, amazon or ebay and look at their best seller products. You can also look at yahoo answers and look for popular topics.

    Once you have found the niche, try to dig deeper. Use keyword tools to find long-tail keywords or sub niches.

    A niche (or a keyword) to be probitable should:
    -Have enough searches to allow you get a decent amount of visits. How many searches is a good number depend on the niche, on the money you want to make, and on the product you are promoting. As a general rule, something between 500-1000 daily visits should be enough.
    -Have low and weak competition. Low competition, again as a rule on thumb, can be something bellow 300.000. But the most important thing here is the strength of the competitors, meaning the PR and number of backlinks of the top 10 results. You need to be able to overrank them.
    -Have commercial value. This means that people using that keyword should be willing to buy, not just looking for free information. Commercial value is not so important if you want to monetize your site just using adsense. An easy way to check commercial value is looking at the number of adsenses displayed for that keyword. the more, the better.
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    • Profile picture of the author gilmore
      Originally Posted by Wechito View Post

      First of all, if you limit yourself to the topics you like, it would be more difficult to find a profitable niche. If you have not found any profitable keyword for those niches, try to look somewhere else.

      You can start by going to clickbank, amazon or ebay and look at their best seller products. You can also look at yahoo answers and look for popular topics.

      Once you have found the niche, try to dig deeper. Use keyword tools to find long-tail keywords or sub niches.

      A niche (or a keyword) to be probitable should:
      -Have enough searches to allow you get a decent amount of visits. How many searches is a good number depend on the niche, on the money you want to make, and on the product you are promoting. As a general rule, something between 500-1000 daily visits should be enough.
      -Have low and weak competition. Low competition, again as a rule on thumb, can be something bellow 300.000. But the most important thing here is the strength of the competitors, meaning the PR and number of backlinks of the top 10 results. You need to be able to overrank them.
      -Have commercial value. This means that people using that keyword should be willing to buy, not just looking for free information. Commercial value is not so important if you want to monetize your site just using adsense. An easy way to check commercial value is looking at the number of adsenses displayed for that keyword. the more, the better.
      Thank you Wechito for your reply.
      I think I misunderstood the meaning of a niche and what makes it qualify as a profitable one.
      If I understand you correctly; any market which have enough searches per day (500 - 1000) and less then 300 000 competing sites, is a possible profitable niche???
      When I search Google for instance, how do I see how many backlinks they have.
      And how do I find out how many adsenses there are for a keyword?

      Thank you again, this is helping me.
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      • Profile picture of the author ~kev~
        Originally Posted by gilmore View Post

        If I understand you correctly; any market which have enough searches per day (500 - 1000) and less then 300 000 competing sites, is a possible profitable niche???
        Where did you come up with that at? 500 - 1,000 daily searches and less then 300,000 competing site to be profitable?

        Go to google, type in free dating site - out of 70,400,000 results, the first result should have been plentyoffish.com

        In 2 months during 2006 the owner of plentyoffish made $901,733.84. He is one of the highest paid adsense earners. Source - Small Companies & Google Adsense is the future Plenty of fish blog

        In 2006, the owner of plenty of fish was making about $10,000 a day, or 5 million - 10 million a year. Source - Plenty of Fish and Markus Frind: Learn From an Adsense Millionaire

        Article posted in 2010 - owner of plenty of fish makes 300,000 per month, owner of digg makes 250,000 per month, - http://webupon.com/web-talk/top-five...000-per-month/


        Its not about how many daily searches your niche gets, its not about how many competing sites - its all about the quality of the content you can offer.
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        • Profile picture of the author gilmore
          Originally Posted by ~kev~ View Post

          Where did you come up with that at? 500 - 1,000 daily searches and less then 300,000 competing site to be profitable?

          Go to google, type in free dating site - out of 70,400,000 results, the first result should have been plentyoffish.com

          In 2 months during 2006 the owner of plentyoffish made $901,733.84. He is one of the highest paid adsense earners. Source - Small Companies & Google Adsense is the future Plenty of fish blog

          In 2006, the owner of plenty of fish was making about $10,000 a day, or 5 million - 10 million a year. Source - Plenty of Fish and Markus Frind: Learn From an Adsense Millionaire

          Article posted in 2010 - owner of plenty of fish makes 300,000 per month, owner of digg makes 250,000 per month, - Top Five Adsense Earners Make More Than $100,000 Per Month | Webupon


          Its not about how many daily searches your niche gets, its not about how many competing sites - its all about the quality of the content you can offer.
          Hi Kev

          Thank you for your reply.
          I am trying to understand this niche market thing. I thought, to start out, one should find a market that have enough searches per month, and not to much competition. But I struggle with what is to much competition.
          Help me out here. I try to understand. If I start in a market that have 70 000 000 result when you google it, doesn't it mean that the competition is way to tough for me to compete? How long did it take that guy to reached the top of the search engine?
          And if one does not look at search engine rankings to compete, but rather article writing, etc., can one still make a living in that market?
          Do I understand correctly that you say that good content alone (without looking at competition) will eventually help me to get enough traffic?
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        • Profile picture of the author gilmore
          Originally Posted by ~kev~ View Post

          Where did you come up with that at? 500 - 1,000 daily searches and less then 300,000 competing site to be profitable?

          Go to google, type in free dating site - out of 70,400,000 results, the first result should have been plentyoffish.com

          In 2 months during 2006 the owner of plentyoffish made $901,733.84. He is one of the highest paid adsense earners. Source - Small Companies & Google Adsense is the future Plenty of fish blog

          In 2006, the owner of plenty of fish was making about $10,000 a day, or 5 million - 10 million a year. Source - Plenty of Fish and Markus Frind: Learn From an Adsense Millionaire

          Article posted in 2010 - owner of plenty of fish makes 300,000 per month, owner of digg makes 250,000 per month, - Top Five Adsense Earners Make More Than $100,000 Per Month | Webupon


          Its not about how many daily searches your niche gets, its not about how many competing sites - its all about the quality of the content you can offer.
          Hi Kev

          Thank you for your reply.
          I am trying to understand this niche market thing. I thought, to start out, one should find a market that have enough searches per month, and not to much competition. But I struggle with what is to much competition.
          Help me out here. I try to understand. If I start in a market that have 70 000 000 result when you google it, doesn't it mean that the competition is way to tough for me to compete? How long did it take that guy to reached the top of the search engine?
          And if one does not look at search engine rankings to compete, but rather article writing, etc., can one still make a living in that market?
          Do I understand correctly that you say that good content alone (without looking at competition) will eventually help me to get enough traffic (if I use all the necessary traffic building techniques? Won't it be easier for me to start in a market with less competition?
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          • Profile picture of the author jbsmith
            Forget about number of searches for now.

            Start by finding a major problem or desire in the marketplace, then find out if people are spending money to solve that problem, then figure out how YOU can insert yourself into that process (as an affiliate, offering content to attract ads, create your own report or ebook to tackle the niche demand) and finally, test keywords to find out the most effective (READ -- least expensive yet commercially viable) keywords that will lead to sales and profit.

            That is the exact formula for making money online - starting with keyword searches will be much less reliable and often leads to dead-ends.

            Jeff
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  • Profile picture of the author ~kev~
    When I see new people trying to find a niche, I ask them a few simple questions. Answer these questions and you will have your answer.

    In your free time, what do you enjoy doing?
    Do you have any formal training or education in a certain field?
    When your not at your full time job, what would you like to be doing?

    Whether its stamp collecting, rock hunting, backpacking, hiking, camping, history,,,,, if you have a passion for it, that is probably the best niche you can start out in.
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  • Profile picture of the author kintee
    If you are just starting out, your niche should be one you are good at or really like doing. I am not telling you that you will succeed if you are doing something you are good at or you like, I am coming from the angle that people do not give up doing something they like easily. You are expected to be very hardworking and it is disheartening if you do not see progress, many quit. If you are really good at something, you are not short of quality content in your area of expertise. Good for you because the primary reason people surf the net is to look for information. All you need is to drive them to your site and when they like it, they will stay with you.

    There is nothing wrong with all those steps you mentioned, these steps are practiced in most of the niche, if you become good in these steps, any niche is profitable. Just to highlight, I know people who earn money from extremely popular niche like sex and internet marketing niche down to less known niche like paper quilling. Forex is also getting more and more popular.

    Maybe you should start with doing something you like, pickup your skill as much as possible, see some success first before you think of venturing into other niche you think is more profitable.
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  • Profile picture of the author Saluki Guy
    The best thing to do is pursue what you're passionate about and the money will come.
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    There is a tide in the affairs of men which, taken at the flood, leads on to fortune; Omitted — all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now afloat, And we must take the current when it serves, Or lose our ventures. - Julius Caesar by William Shakespeare
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    • Profile picture of the author Bharat2010
      Originally Posted by Saluki Guy View Post

      The best thing to do is pursue what you're passionate about and the money will come.
      Thats True! If you want to make money, Always try to choose a niche with your Intrests. If you Love your work, you can do it better.

      Turn your passion into money!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Saluki Guy View Post

      The best thing to do is pursue what you're passionate about and the money will come.
      In my opinion, though the idealism is doubtless admirable in a way, the commercial naivety of this belief/advice is directly responsible for many people's failures in internet marketing.

      However "passionate" you are about it, you won't make any money at all unless:-

      (i) There's a ready-made market of people out there who share your passion and are willing to prove it to you by spending money online, and have the ability to do so, too, and preferably without you needing to persuade them too much ...

      (ii) You're able to reach them, and promote to them, and earn money from them by doing so.

      However passionate you are about translating 19th Century Turkish poetry into modern, colloquial English blank verse, you won't make a living selling instruction manuals on the subject, because there isn't a proven existing market for it.

      You need passionate/desperate customers.
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      • Profile picture of the author Halli
        Originally Posted by Alexa Smith View Post

        However passionate you are about translating 19th Century Turkish poetry into modern, colloquial English blank verse, you won't make a living selling instruction manuals on the subject, because there isn't a proven existing market for it.
        Owwww you just killed my hopes for that niche.I guess I'll close my website.Even though I've been working on it for 2 and a half year...... :p
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  • Profile picture of the author dremora
    I suggest going for a hobby/craft kind of niche and build Amazon affiliate-review sites.
    Stay away from extremely competitive oversaturated niches like weight loss/diet, fitness, get your ex back. Go for small, obscure hobby niches like locomotive replica collecting, steampunk crafts, model airplanes, telescope/skygazing hobby, amateur digital macro photography, scrapbooking etc. It helps if you pick one of your own hobbies since you will be familiar with the market, the problems of the market, what's the trends

    For example bottlecap trend is dying out in the buttonmaking/jewelry/scrapbook hobby markets, Alice in Wonderland is very popular cause of the new Tim Burton movie, vampire jewelry/costume stuff is skyrocketing thanks to Twilight saga, steampunk is extremely popular, etc.


    If you are familiar with the niche, you will know what content to deliver and content generation will be a no brainer. You won't have to chase PLR or article spinners. Since you know the stuff, you can create your own content (articles, videos, podcasts, blog posts) and you can launch sites on a shoestring budget without spending tons of money to outsource articles.
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  • Profile picture of the author good2go4
    I have noticed that I spend too much time working out a good niche to the point where it just becomes a time waster. You should definitely do your research because of course you do want to make some money for your efforts, but don't sweat it too much. The three main niches (relationships, health and make money) have huge markets so no matter what you choose you can still carve yourself a bit of the pie. But just one other tip I might mention - I write two ebooks a while ago on ghost hunting and hauntings - it is a topic I really like and am passionate about. BUT I didn't get any sales because most of the people who search for this type of information online want free information; not to buy any.

    So what I do now when I am going into a new niche is I do a search in Google for a long-tailed keyword (three words for example) and then add "buy" to the search term. If I find that there are quite a few results for that then I know that there is money in that niche. I also check out how many PPC results there are on the Google search results page and whether they are generic or keyword specific - people don't generally tend to spend money on PPC if there is no money to make in the niche.

    Hope this helps
    Lisa
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    • Profile picture of the author jbsmith
      This is all nice information but most of it is theoretical or background noise - the most important thing when you are starting out is...

      1. Find a problem or desire people are passionately trying to solve/fulfill
      2. Find out how to reach the people that want it
      3. Match that with a product that helps them get what they want (could be an affiliate product, but my preference is always to eventually have my own)
      4. Get good at marketing to your market (understand the elements of what must be in place for people to buy - trust, credibility, proof, urgency...)
      5. Build a relationship with your customers so you always have a funnel of great (and higher profitability) ideas - notice this takes you back to #1

      That's it - believe me, this works!

      Jeff
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      • Profile picture of the author gilmore
        Thanks jbsmith

        It looks like I totally misunderstood niche market. I looked a lot at how much competition there is. Make sense what you say. Will definitely try you advice.
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    • Profile picture of the author gilmore
      Originally Posted by good2go4 View Post

      I have noticed that I spend too much time working out a good niche to the point where it just becomes a time waster. You should definitely do your research because of course you do want to make some money for your efforts, but don't sweat it too much. The three main niches (relationships, health and make money) have huge markets so no matter what you choose you can still carve yourself a bit of the pie. But just one other tip I might mention - I write two ebooks a while ago on ghost hunting and hauntings - it is a topic I really like and am passionate about. BUT I didn't get any sales because most of the people who search for this type of information online want free information; not to buy any.

      So what I do now when I am going into a new niche is I do a search in Google for a long-tailed keyword (three words for example) and then add "buy" to the search term. If I find that there are quite a few results for that then I know that there is money in that niche. I also check out how many PPC results there are on the Google search results page and whether they are generic or keyword specific - people don't generally tend to spend money on PPC if there is no money to make in the niche.

      Hope this helps
      Lisa
      Thank you good2go4.

      So you also suggest that even if there are loads of competition (in a huge market), that one can still make a living from that market?
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    • Profile picture of the author gilmore
      Originally Posted by good2go4 View Post

      I have noticed that I spend too much time working out a good niche to the point where it just becomes a time waster. You should definitely do your research because of course you do want to make some money for your efforts, but don't sweat it too much. The three main niches (relationships, health and make money) have huge markets so no matter what you choose you can still carve yourself a bit of the pie. But just one other tip I might mention - I write two ebooks a while ago on ghost hunting and hauntings - it is a topic I really like and am passionate about. BUT I didn't get any sales because most of the people who search for this type of information online want free information; not to buy any.

      So what I do now when I am going into a new niche is I do a search in Google for a long-tailed keyword (three words for example) and then add "buy" to the search term. If I find that there are quite a few results for that then I know that there is money in that niche. I also check out how many PPC results there are on the Google search results page and whether they are generic or keyword specific - people don't generally tend to spend money on PPC if there is no money to make in the niche.

      Hope this helps
      Lisa
      Thank you Lisa.

      So you also suggest that even if there are loads of competition (in a huge market), that one can still make a living from that market? My whole understanding of a profitable niche is changing
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  • Profile picture of the author socialbookmark
    There are many niches with good amount of search and also good affiliate products but they really need that you spend too much time on them. Weight loss,friend ship and some other words are well known but the problem is your ability to optimize them.
    For finding niche, you should know your abilities to write about that niche.As one of the requirements for promoting your website, is to write about that niche and submit those articles to article directories. Also i suggest you to choose a niche with average competitor that you easily can optimize it.
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    • Profile picture of the author Vogin
      Simple answer - join The 30 Day Challenge.
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      • Profile picture of the author lamberw
        I wouldn't listen too much about doing what you're good at or passionate about UNLESS they are BUYER's markets.

        The 4 main BUYER markets are:

        1) Make/Save money: IM, investing, stocks, forex, etc

        2) Health & Fitness: diets, body building, etc

        3) Relationships: get a man/woman, get them back, dating tips/strategies

        4) Salvation: Personal development such as wealth creation, especially new age stuff like 'The Secret' and stuff like that. They're mad for it.
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        • Profile picture of the author JNFerree
          Do a Google search for Good Karma List Machine and watch Frank Kern's video on this.
          Its simple to follow and its spot on for what you're looking for.
          He shows how (and why) you can find what's selling on CB in about 3 minutes.
          There's another method he uses to build his list which you want to know about too.
          I'm sure there's plenty of Warriors you can ask who know all about this technique.
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          Social Shares is the Future of SEO • Social Content Marketing is the Fastest Technique to Generate Significant Social Shares and My DIY Content Marketing System works like a Charm so long as you properly Manage Your Social Media Presence
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        • Profile picture of the author Drizlek
          Your plan looks pretty good. Of course it's quite a bit more in depth then just that.

          All I can suggest is come up with a plan and stick with it for a while. Because there are SO many products and training courses out there if you just keep buying one right after another, you'll end up just chasing your tail for years.

          Personally with everything I have learned over the years I have out together in my own plan. Taken bits and pieces from things other people have taught and modify it into my own plan.

          Try to go for ever green products though. These are things that for whatever reason, people want them and look for them all the time. Health and diet items usually fall into this category. So does self improvement (who isn't trying to improve themselves these days?).

          Just don't get discouraged, make sure you ask questions and MAKE SURE you take action on what you have learned.
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  • Profile picture of the author CDarklock
    Originally Posted by gilmore View Post

    How exactly do I find a profitable niche market?
    Have you looked between the cushions of the couch?

    That's where Edgar found his purpose.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Barry Unruh
    Want a fun way to find a niche?

    Go talk to a manufacturing plant, specialty food producer, or store in your own area. They are probably desperate to increase their business and have niches you could never dream.

    While you may never make a commission on a sale, you may make some really good money increasing their business for them. Then again, depending on how their business works you may make some very large commissions on single items.

    I have worked with factories, medical facilities, stores, billing companies, etc. Their markets are often much easier to optimize for than the "traditional markets" everyone is interested in. (I found those types of clients in communities of under 15,000 people.)
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  • Profile picture of the author eliz
    You've got a lot of good posts here, and I think if you can find a good, successful mentor to follow that certainly will help you also. Especially early in your journey. Good luck and follow your instincts.
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  • Profile picture of the author J.M.Wilson
    I'm sure this has already been covered but first off, close down your keyword research tool. Why people band about this advice around starting niche finding with a keyword tool is beyond me.

    First, write down what interests you. What do you ENJOY? You want to start with something you are not going to get bored with and something that you know inside out. Once you know what it is you enjoy look at your own habits and thoughts.

    Do you spend money on it? Where? When? WHY?
    What do you need to partake in this hobby/pass time?
    WHY Do you need it?
    How are people making money in this market?

    I LOVE Digital Photography and taking pictures. I got a great niche idea by simply browsing around forums without the intention of making any money at all. Just to enjoy my hobby.

    I noticed many people talking about the business of photography... asking questions related to setting up and promoting a photography business. Needless to say I created my own resource for this exact problem they were facing and sell it to these people.

    Finding your niche is easy. Don't overcomplicate it. Follow the above and if you still can't find something you KNOW will make you money, come back here and ask for more advice.

    Chances are you will have ideas flowing around already.

    Jim.

    P.S. Oh yeah, once you have that figured out, you need to think about monetizing your ideas. Will you sell an ebook? Promote affiliate products? Membership site?...

    Once you know how to monetize your market, then you can start worrying about keyword research and reaching your target audience.
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