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If you had a SEO Company, where would you advertise?

by RuiGomes
14 replies
Hello fellow Warriors,

I'm spending lots of time and resources to start my own SEO Company. I'm still developing the website (it's custom coded to allow some nice features to the clients).

We will have pre-built packages (like 20 spoke linkwheels + 20 article submissions + custom video with voiceover = $X) and we will make custom packages for the clients.

However, my main objective for this post is not to advertise my company (it hasn't even launched yet), but to ask how would you advertise.

I think that I could advertise the pre-made packages here in a WSO (would I be able to make any sales with these types of services?) and maybe in other online forums.

And for the custom built monthly packages?

Do you have any suggestions? Do you sell these type of services online?
I would appreciate any suggestions you can share
#advertise #company #seo
  • Profile picture of the author Vincenzo Oliva
    Of course as with any new start up business you must know who your customer is right? Are you going after online affiliates, web based business, brick and mortar businesses with an online presence? Don't say all the above. You have to focus on one group at a time that should determine the best place to advertise. Local businesses might be good for postcards.

    You can also target your customers online, check out a site's SE position, backlinks, etc and contact them with a quick analysis, ie ".....I found your site on page 3, you have 76 backlinks, your top competitor on page 1 could be surpassed with a little SEO mojo that I can offer you, would you be interested in top SE rankings? It should mean a big boost in targeted traffic to your business site...blah, blah...."
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    • Profile picture of the author Vogin
      Reach your target market. Is it for small companies, large companies, individuals?

      You're having a wrong approach, determine your market first and then look for advertising. WSO is a great idea because of the great awareness people give to that section.

      Otherwise, just spread out the word through the social media, it's free and it can have astonishing effects...
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  • Profile picture of the author Louise Green
    Because you're an SEO company you shouldn't have any problems getting found in the search engines.

    I wouldn't buy from an SEO company that didn't have their own site ranked high for decent keywords, even if the services were sold as a WSO.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by RuiGomes View Post

    Hello fellow Warriors,

    I'm spending lots of time and resources to start my own SEO Company. I'm still developing the website (it's custom coded to allow some nice features to the clients).

    We will have pre-built packages (like 20 spoke linkwheels + 20 article submissions + custom video with voiceover = ) and we will make custom packages for the clients.

    However, my main objective for this post is not to advertise my company (it hasn't even launched yet), but to ask how would you advertise.

    I think that I could advertise the pre-made packages here in a WSO (would I be able to make any sales with these types of services?) and maybe in other online forums.

    And for the custom built monthly packages?

    Do you have any suggestions? Do you sell these type of services online?
    I would appreciate any suggestions you can share
    I wouldn't worry about standard packages or WSO's until you nail down you target market/ideal customer. Unless your ideal customer is already SEO savvy and just looking to outsource the job.

    Even then, the trouble with simply advertising standard packages is that you make your service a commodity, and commodities are susceptible to price competition. Do you really want to win a price war?

    If I were to start an SEO company, I'd approach it more like a B2B tech product. Figure out who you can best and most profitably serve, and then concentrate on education.

    Think in terms of positioning yourself as the go-to resource for your chosen niche. Give them plenty of articles (real articles full of meat, not the spider pablum many 'article marketers' call articles), reports, white papers, videos, case studies, etc. You want to reach the point where, if your competitors try to tell them something, they react with 'hey, wait a minute, that's not what Rui Gomes says..."

    It's a powerful place to be.
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    • Profile picture of the author RuiGomes
      Originally Posted by JohnMcCabe View Post

      I wouldn't worry about standard packages or WSO's until you nail down you target market/ideal customer. Unless your ideal customer is already SEO savvy and just looking to outsource the job.

      Even then, the trouble with simply advertising standard packages is that you make your service a commodity, and commodities are susceptible to price competition. Do you really want to win a price war?

      If I were to start an SEO company, I'd approach it more like a B2B tech product. Figure out who you can best and most profitably serve, and then concentrate on education.

      Think in terms of positioning yourself as the go-to resource for your chosen niche. Give them plenty of articles (real articles full of meat, not the spider pablum many 'article marketers' call articles), reports, white papers, videos, case studies, etc. You want to reach the point where, if your competitors try to tell them something, they react with 'hey, wait a minute, that's not what Rui Gomes says..."

      It's a powerful place to be.
      I'm trying to make my company's site so it allows my costumers to have everything in 1 single place. They won't have to search for emails to see when they paid, when it's expected to be done, where are the reports available, etc.

      I'm developing the website, so they have their custom profile, they can see their orders, how many days are left for the predicted turnaround time, the reports, everything in the site.

      As for the prices, I'm making extremely competitive prices, by outsourcing the repetitive tasks to full-time workers, which saves me both time and resources.

      I just want the expert's opinion before paying my membership for the War Room and also paying for my first WSO..

      Also, another question: when my site is up and running, is there anywhere I can place the link for having suggestions about the usability, prices, etc.?
      I don't want to break any rules, because moderators can think that I'm looking for free advertising, when in fact I just want some opinions..
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  • Profile picture of the author RuiGomes
    Yes, as for the regular clients that want their site ranked within a few months for some keywords, I'm aware that I have to show experience proofs.

    But first I want to sell those pre-made packages I mentioned.

    Imagine that you saw a WSO thread selling a service that includes a linkwheel built in a totally random way, which will include social bookmarking to the spokes and a unique video including voiceover.

    I've had some success while selling those packages in free forums, but WSOs section have a much bigger audience and that would be good for me.

    It's a somewhat big investment, but I think that with the right strategy I can recover that, convert sales and give more awareness to my company.

    I just asked because most of the WSO's that I've seen are Ebooks, Training and etc. I don't often see services like Link Wheels, Article Submission so I wondered why.
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  • Profile picture of the author thebitbotdotcom
    You have found a great place. I am not sure how many forums allow direct selling like WF, but most probably have a board or two dedicated to that. SEO and Webmaster forums are great places to contribute and get leads in your case, mainly because of all of the lurkers looking to snag a hint or two. Usually, there are several thousand browsers on WF at any point. Many are just reading or looking for answers to questions they have. If they get to recognize you as a resource, then you may start getting requests for your SEO services. I have here via PM and I don't even offer any SEO services. I am just a blogger.
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    • Profile picture of the author Rocket web
      I am totally with Louise Evans You should practice what you preach... When you rank high.. it brings traffic and that leads to opportunity. I think your most effort should be on your serp in the beginning. Good luck.
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    • Profile picture of the author JohnMcCabe
      If you've had success selling the packages on the free forums, then you should have some idea of the kind of business that buys them. My guess is that if the prices are as competitive as you say, you should do well with a WSO.

      One thing puzzled me a bit, though. You talk of launching a company, and yet you describe joining the War Room and launching a WSO as a "somewhat big investment"... Last time I looked, the War Room was $37 for a 20 year subscription, and the WSO fee was $20. For the initial $57 layout, how many packages would you have to sell to break even?

      As far as seeking input, you might be on shaky ground asking about prices. You could shoot a message to the Help Desk and get the real skinny on it. As far as asking for feedback on layout, usability, etc., that's usually okay as long as you make it clear that you are indeed looking for feedback rather than sales.

      Even if you just want to use your site for sealing the deal and as a central hub, think about putting together a case study using one of your packages and offering it as a free report in your sig. Just remember to turn off the sig in the post you ask for feedback in.
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      • Profile picture of the author RuiGomes
        Originally Posted by JohnMcCabe View Post

        If you've had success selling the packages on the free forums, then you should have some idea of the kind of business that buys them. My guess is that if the prices are as competitive as you say, you should do well with a WSO.

        One thing puzzled me a bit, though. You talk of launching a company, and yet you describe joining the War Room and launching a WSO as a "somewhat big investment"... Last time I looked, the War Room was $37 for a 20 year subscription, and the WSO fee was $20. For the initial $57 layout, how many packages would you have to sell to break even?

        As far as seeking input, you might be on shaky ground asking about prices. You could shoot a message to the Help Desk and get the real skinny on it. As far as asking for feedback on layout, usability, etc., that's usually okay as long as you make it clear that you are indeed looking for feedback rather than sales.

        Even if you just want to use your site for sealing the deal and as a central hub, think about putting together a case study using one of your packages and offering it as a free report in your sig. Just remember to turn off the sig in the post you ask for feedback in.
        Well, it wasn't my point to tell that $57 was an high amount of money to pay, as I've spent more than 10 times that already with this.
        I was trying to mention that I didn't want to pay $57 and making no sales at all, because WSO buyers are just looking for ebooks and that sort of things.

        As I try to keep my prices as competitive as I can, I lower my profit per package, but I don't think that I would have any problem to achieve the break even, as long as there's a few people interested in purchasing services instead of ebooks.

        I've had some experience while creating nice threads with a good appearance and I try to keep things simple.
        Would something like a Video Report of achievements using our service encourage the users to buy? I could make a URL, use other strategies to get them to top, and then mention that it was all done with my package.
        Of course, I would never do that, but I'm sure that some people would think that.

        I would rather offer a large discount to someone not affiliated to me to write a honest review.
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        • Profile picture of the author lamberw
          On page 1 of Google's organic listings. Surely that's the place which gives you more credibility in delivering results than anywhere.

          Other than that... on here, PR Web, social media... all the usual traffic hangouts.
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        • Profile picture of the author JohnMcCabe
          I get what you are trying to say. Before you decide on a WSO, take a look at the Warriors for Hire section as well. You'll find more service offers there.

          Regardless what you do, some people will assume you are cheating. Those people are mostly either those who do cheat, or those who have been cheated.

          One thing that would set a case study apart, video or otherwise, would be to steal an idea from the big money fishing tournaments. They send a thrid party observer out on the boat, and let him record results with a camera.

          You could ask a third party to verify things like starting position, steps taken, results.
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          • Profile picture of the author RuiGomes
            Originally Posted by JohnMcCabe View Post

            I get what you are trying to say. Before you decide on a WSO, take a look at the Warriors for Hire section as well. You'll find more service offers there.

            Regardless what you do, some people will assume you are cheating. Those people are mostly either those who do cheat, or those who have been cheated.

            One thing that would set a case study apart, video or otherwise, would be to steal an idea from the big money fishing tournaments. They send a thrid party observer out on the boat, and let him record results with a camera.

            You could ask a third party to verify things like starting position, steps taken, results.
            Well, regarding the Warriors for Hire section, it's not a real bang for the buck section.
            Right now, the WSO section has 1061 viewing, as the complete Warrior Product & Service have only 155.
            WSO has almost 7 times more, so it won't be a one-time fee of $37 that would stop me from posting there.

            During my research, I was only able to find a few services thread, one being very successful (about article writing) and another (which is more likely to want I'm selling which made a few sales on a $8 product.

            I'm wondering if my product costs +$30, how would people react?.

            Also, I noticed that WSOs drop out of page 1 within 1 day or so, and the bump costs $20. I will have to do some maths when I have everything set, but I think that you will be able to see some good deals from me soon.
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  • Profile picture of the author debra
    If your really an SEO company, I shouldn't have to be telling you this but, I'll give you a hint of where your target market is.

    Offer your packages inside cPanel at hosting companies:

    HostMonster
    HostGator
    BlueHost

    They all do this. Contact thier sales dept.
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