You Don't HAVE To Load Up An Autoresponder
I guess the reason I started this thread is to inspire all you wannabe list marketers not to delay starting to build your list just because you worry that you don't have a bunch of follow-up emails all set up and ready to go out. Better to get that list going and add on the fly, as long as you have lots to say on the subject.
One caveat, though, about monetizing your list. Be sure you DO have at least one or two of your own (or good affiliate) products to offer the list. That's where you don't want to get caught with your cyberpants down. And make sure whatever you used to get people to subscribe is very closely related to what you ask them to buy later on. That's crucial! That might be the most common newbie list builder mistake.
Staying on topic = higher conversion rate
John
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