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I believe in scarcity, but is this a lie?

by J.Knight
6 replies
Here's the scenario:

A particular IM was conducting a free live telecall today. I wasn't able to make it, but I still received the usual 'reminders' prior to the call.

In the email just before the call, the IM said,

"Notice: This live call is NOT scheduled to be released as a
recording after the call.....if you are not on the call...you miss out..."

However, literally no time after the call would have been over, I got another email saying,

"Here is the recording of today's telecall..."

I'm reluctant to give the name of this guy. I mean, it can't be proved that he lied. However, his reputation seriously plummeted in my book with this.

I'm not against scarcity tactics, and using the fear of loss - I'm all for it in fact. But, this goes too far. It just leaves me feeling that he doesn't think much of me. Takes me for some kind of fool.

The result? I'll probably never believe his plays on fear of loss again.

JK

P.S. As Eben always emphasizes, 'what did I learn from this?' I learned how important it is to follow through, no matter what. Integrity is priceless.
#lie #scarcity
  • Profile picture of the author Leanne King
    I got that email as well Maybe it was just a simple typo.

    Leanne
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  • Profile picture of the author J.Knight
    SJ,

    I'd love to believe that, but that couldn't be considered a 'typo'.

    It could be the result of using a swipe, and not editing properly.
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    • Profile picture of the author JohnMcCabe
      I've seen several marketers use this approach. They reserve a hundred lines, and sign up 500 for the call. Obviously, not everyone makes it onto the call.

      So the call is recorded. And those on the original call list get a chance to download the call. Mostly, it is not released to the public at large. Sometimes, these recorded calls are later released as paid products or bonuses.

      Sometimes, the marketer just changes his or her mind. They didn't plan on releasing a recording, but either the content was so good, or (more likely) the response to the offer made was either better or worse than planned. So they change course and release the recording to their list.

      If that last was the case, I would include a sentence or two explaining the change of heart. I'm guessing you saw something like this, only the marketer used a template for the second email and only changed the download link.

      Not every inconsistency is a deliberate attempt to deceive...
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      • Profile picture of the author MaskedMarketer
        Originally Posted by JohnMcCabe View Post

        I've seen several marketers use this approach. They reserve a hundred lines, and sign up 500 for the call. Obviously, not everyone makes it onto the call.

        So the call is recorded. And those on the original call list get a chance to download the call. Mostly, it is not released to the public at large. Sometimes, these recorded calls are later released as paid products or bonuses.

        Sometimes, the marketer just changes his or her mind. They didn't plan on releasing a recording, but either the content was so good, or (more likely) the response to the offer made was either better or worse than planned. So they change course and release the recording to their list.

        If that last was the case, I would include a sentence or two explaining the change of heart. I'm guessing you saw something like this, only the marketer used a template for the second email and only changed the download link.

        Not every inconsistency is a deliberate attempt to deceive...
        Or maybe he couldn't sell out on the call so he had to email it to his list

        Many marketer's/gurus practice "deceptive" selling, although I don't see a problem with some of it.

        Like entering forums as another person- which many people teach and accept. That could be a form of deliberate deception?

        And theres another top "guru" marketer which cookie stuffs his memebers. In other words, he's stealing other affilate commissions on those launch days. Thats just dumb.

        People are measured by there actions, not by what they say.

        Using false scarcity is PATHETIC. This dude must be a crappy saleman. Why don't you email him and say something and see if he responds?
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  • Profile picture of the author J.Knight
    Using a pseudonym is not deceptive, but it can be used in a deceptive way. E.g. Using another name to defend the statements you make, making it look like someone else agrees with you.

    Maybe I will email him.

    Thanks for the prompt. I probably should have done that initially.

    JK
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