Expert warriors! Need expert on writing emails to subscribers

I am by no means an expert, but I would start with some of the feelings
that these parents are going through, and focus the messages around
them.

For instance, I am guessing that parents who have an addicted teen are
more than likely feeling like this is their fault. While, I would not know the
truth to this I would address this in one of my messages.

A subject line along the lines of: "Are You Still Blaming Yourself?"

Then follow through with my messages along those lines, focusing on
another issue that the parent may be dealing with.

Just my Dos cents.

Rien

Well first off, your focus should NOT be on trying to market or sell something to them. Instead you should be educating them on your industry or niche and gradually build on that and incorporate your book or product.

Generally you want 80 percent education and 20 percent sales. So for example, eight of your emails should be just to educate them with NO sales pitch and then 2 emails should incorporate your sales pitch or be entirely about your sales pitch.

Also, point to other clinical research that you may have done or other people. And then maybe drop in a line about "if you need more information talking to your loved ones about addiction check out my latest book titled ... with a link".

The worst thing you can do is immediately come out of the gate and just start pitching your product to someone, without giving yourself enough time to gain their trust and become recognized as an authority in the field. The best way to equate it is, when you walk through the perfume area of the mall and you start getting attacked to try out so and so perfume. People HATE it..

5 email sequence?

1= thank you letter, summary of issue (no promo)
2-5= Content with softsell -I would included a compelling story of a sample situation that they might relate too.
In your "PS" Include a link to your site "For additional information on dealing with this painful and heartbreaking
issue you can visit.....(blog or salespage)(always remind them of their pain).

Good subject openers might be:

Subject: This breaks my heart....(hard to resist lead in)
Subject: Is Addiction Destroying Your Home?
Curiosity Openers
Subject: 5 Things every addict must know.....
Subject: Don't let this happen to you...
Subject: This might surprise you....
Subject: Addiction can be beat (video) (add link to a hosted video)

Good luck!

I have worked professionally with many parents with addicted teens when I was Police Officer.
The advice from both Rien and Kevin is sound enough, by empathising with people and establishing common ground.

One thing to note is that many parents are in denial about their teens addiction issues, and you would have to research if you can to see what proportion of your target market are / were in denial.

Your email titles could start with the many clues that indicate an addiction issue.

Ultimately, your skill in the profession, testing and split testing your list will decide.

John

There are tons of PLR email packs...pre-written...