Keyword anchor text benefits + paid link shorteners + Bill Mcrae's website cloning system=?

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I'm fairly new to web design and currently trying out Bill Mcrae's new NeverFail list building system, which so far, seems like a great system.

He recommends BudURL to produce all the links on the cloned list building sites and auto-response emails etc...

I've got a fair bit of money to invest in this project, so if there is any real benefit from using paid link shorteners, I'll take it. But if I'm essentially paying a monthly fee for a few more stats, it doesn't seem worth it.

BudURL isn't the only product they sell, they have a more expensive service that will let you use your own domain name in the new link. This sounds like a great idea, because reliable SEO sources such as SEOmoz say that link anchor text is crucial, so in the case of my first website to be cloned, Make Money Internet Marketing, surely if I have hundreds of links all going back to this site or one of its many subdomains, all with the domain name in the title, eventually I'll get an SEO benefit with those keywords.

Can someone in-the-know tell me how important they think this anchor text benefit could be? As I say, more than happy to pay a monthly fee if it could help me rank with the high traffic keywords that relate to that domain name.

Thanks guys!
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