135 Sales Form Impression - 7 Sales Form Submit?

4 replies
Hi, I helped my partner to put up his product for sale in Clickbank long time ago, and recently, he contacted me that he found out that the conversion rate is extremely low :

Hop count - 4164
Order form impression count - 135
Sales form submit - 7
Initial sale count - 4

One thing that I have identified is the order form sale conversion is extremely low (2.96%). I do some affiliate marketing and I found that products like Fat Loss 4 Idiots have order form sale conversion of 49%.

I wonder what's wrong with this product? People click on order but do not submit order?

This is the sales page btw :
The Body Detox SECRET - Detox Your Body Safely, Effectively

Rick
#135 #form #impression #sales #submit
  • Profile picture of the author Mangozoom
    You maybe confusing customers as you say the product is $37 in body text and $29 by the sales button.

    Why not try and get some more testimonials as well.

    John
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  • Profile picture of the author Loren Woirhaye
    Well, it seems not enough people are clicking on the order button, to start.

    I find the graphical headline very hard to read. It looks cool but I immediately
    didn't want to go to the trouble of figuring out what it said when I saw the
    white borders and drop shadow. I would test a black or red headline in
    non-fancy fonts.

    Whoever designed the headlines and subeads used first-letter capitalization
    inconsistently. I recommend being consistent with it.

    Pricing is inconistent. One subhead names the price at $37 while the order
    form names $29 (reduced from $47). Confusing. Lowers trust.

    The hot button the writer tried to hit was safety, but the inconsistencies
    in presentation don't affirm "safety".

    I'm dubious about the green background and the header is not very strong.

    The main thing is what? safety and being thin, right? Where's the picture
    of the thin person with the tape around her waist? It may seem cliche,
    but the waist-tape thing is a meme that tells us, instantly, what the
    product is about. Such an instant transmission is absent here.

    There are many subtle things that could be done better with a letter
    like this. I'm just hitting on obvious ones here.
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    • Profile picture of the author Thomas Buckley
      i have this problem too! Ive over 500 hops yet no sales it seems nothing is converting for me
      Signature

      Ní hé lá na gaoithe lá na scolb - The windy day is not the day for thatching.

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  • Profile picture of the author link8
    Banned
    Hi,

    Problems like these are mostly because of conflicting or sales pages that does not give a clear description of the product or services thus sometimes the customer clicks on the order button to see if they can find more info about the product.

    BTW I think your headline is weak what is your bounce rate?
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  • Profile picture of the author Dypenodedo
    Banned
    [DELETED]
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