Sales Page not coverting....any comments suggestions?

by tgo57
30 replies
I just created an article subscription for Wine and Beer making, after 100 clicks I have zero conversions.

I am a newbie at this, any comments suggestions on the Sales Page that could help?

Thanks!

masterwineandbeer ("dot com" since they wont let put dot com in here)
#comments #covertingany #page #sales #suggestions
  • Profile picture of the author Crew Chief
    Originally Posted by tgo57 View Post

    I just created an article subscription for Wine and Beer making, after 100 clicks I have zero conversions.

    I am a newbie at this, any comments suggestions on the Sales Page that could help?

    Thanks!

    masterwineandbeer ("dot com" since they wont let put dot com in here)
    Might this have something to do with it?

    Sorry, we can't find "masterwineandbeer.com". We suggest that you check the spelling of the web address or search above.
    Giles, the Crew Chief
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  • Profile picture of the author GuerrillaIM
    404 Page cannot be found
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  • Profile picture of the author Istvan Horvath
    First of all: that's a wrong domain name.

    I am confused: is it an optin page (subscription) or is it a sales page? They are not the same...
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    • Profile picture of the author tgo57
      Sorry Guys...my fault........

      its masterbeerandwine (dot com)...... sorry about that...thanks!!
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      • Profile picture of the author addice
        Originally Posted by tgo57 View Post

        Sorry Guys...my fault........

        its masterbeerandwine (dot com)...... sorry about that...thanks!!
        Seen your website and thought that I should give you some feedback on this... I'm a neutral person so I thought I should give you both positive and negative feedback, and proably some suggestions.


        Pros:
        • Simple. This website has no flashy messy stuff
        • Very straight to the point. It does not have too many paragrphs trying to explain all the things about beer and wine. I'd probably buy from your website...
        BUT...


        Cons:
        • Your page lacks good heading, like others suggested. Suggetion: Add in some numbers to your heading, like this:
        Discover The Secrets On How To Brew More Than 740 Kinds of Pleasant-Tasting Beers At Home, With Receipes From All Around The World With This Step-by-Step Guide!


        I'm not sure how good this is (pls comment??), but I find that adding words like discover, how to, secrets can probably help to convert better (am I using too much of it?).
        • Distinct your subheaders. It feels like you are having 2 headings.
        • Add An Autoresponder For the book? The part on the "free ebook" and "subscribe" can be quite misleading. As a user I expected free stuff, but suddenly saw the button for purchase, so I don't know whether it's free or not. In many cases people don't usually buy for the first time, so add an autoresponder. Give them valuable information in your autoresponder, then try selling again.
        • No price tag for your ebook/ product in the landing page. If you are sellling, Add a price tag before you have the pay button.
        Hope this helps.
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  • Profile picture of the author kindsvater
    Well let me be blunt - it is not a good sales page. Seriously, it is difficult to know where to start in giving helpful advice.

    Generic headline.
    No offer.
    Hardly any content explaining what is being subscribed to or sold.
    No examples.
    No testimonials.
    No reason to trust you.
    Saying something is free at the same time demanding money.
    Passive writing with no details, story, etc.
    No explanation as to why what you have is unique and cannot be obtained for free elsewhere.
    No benefits.
    etc.


    One place to start would be to make a free offer. Then, if people like whatever is in your newsletter, then they might be inclined to stick around a 2nd month and pay.

    You're likely only getting clicks, like mine, just to find out what the subscription is. But instead of getting 2 ebooks free, it links to a PayPal page requesting payment. Even worse, continuity payments.

    Get some books on basic copywriting and preparing a sales page. Or go hire a copywriter.
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    • Profile picture of the author tgo57
      Haha.....well I guess thats what I needed to hear, I am a complete newb at this, thanks for critique, looks like I have a lot to learn about sales pages. Hiring someone would be easy, but I would like to learn this too, I thinks it important to understand how to appeal to the mind of your customers.

      Thanks!
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      • Profile picture of the author JohnMcCabe
        Alan, you might also want to spend some time on vocabulary.

        On one line, you wrote 'Fermination' and I believe the word you wanted is 'Fermentation'. Hard to buy you as an authority who can teach me anything when you get the basic jargon wrong.
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        • Profile picture of the author tgo57
          thanks John, thats what I get for copying and pasting without using a spellchecker, careless on my part, thanks.
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          • Profile picture of the author Alexandre Valois
            My advice: Get a copywriter to do the job ASAP. Sure, I recommend learning at least the basics for yourself (otherwise you have no ways of telling if you're being ripped off when you start outsourcing), and maybe you'll enjoy working on your own copy in the future (a lot of people don't, mind you, or have a hard time writing copy for their own products due to their personal involvement with it).

            If you've already started promoting the page, I say don't kill your efforts. Keep promoting it, hire someone to write brand new copy that will convert, and start learning at your own pace while your website starts generating money for you.
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  • Profile picture of the author Don Schenk
    Also the red and orange colors are a problem. In the early days of McDonald's restaurants they used those colors because those colors were hard on the eyes, and it cause a quicker customer turnaround. People would not stay there long, thus opening up seating space for more customers - who also wouln't stay that long - opening up other seating... (Why do I feel like I am in a loop?)

    Look at the burgandy and cream colors Gary Vaynerchuck uses at his wine site.

    Look at other successful wine sites to see what they do. It is as much about creating a mood and a perception as it is the wording.

    :-Don
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  • Profile picture of the author The Crog
    Three cheers nad a hurrah for effort.

    Know what your up against.

    Keep up the effort and know success is just the other side of (apparent) failure.

    good luck and prosperity to all.
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    • Profile picture of the author tgo57
      Thank you both!!, Your right, I think I need professional help on this one, so...can I get any recommendations for effective copywriters at reasonable cost??
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      • Profile picture of the author Alexandre Valois
        Sending you a PM right away. Or check my sig for details, I'm booking some work for my assistant at deep discount. I'm also throwing in design and consulting to sweeten the deal... but you'll want to read the full story first

        Alex.

        P.S: Please add me on skype if you have it to discuss your project.
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  • Profile picture of the author MilesT
    If there is a competitor in this niche who has a sales page, go check it out and see what they are doing, especially if you know they are successful at it. Otherwise, yeah, hire a copywriter and don't waste your time over the next year trying to get the copy on this thing, 'just so.' That equates to lost sales.
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  • Profile picture of the author Dean Jackson
    Atleast you've taken action, everyones been a downer on your so far.

    But congratulations!

    Yes I recommend picking up a few copywriting books, and learning the basics too. It will go a long way. I also suggest you spend time learning how sales letters are structured with headlines, subheads, facts vs benefits, etc etc.

    Keep steaming!

    Dean
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  • Profile picture of the author Stephen Bray
    Alan,

    When I looked at your sales page I was absolutely 'blown away'. It was literally a time machine. My mind flipped backwards to years before my seven year old daughter was born and I was even married.


    Back then I was on dial up AOL and creating my first websites with their proprietary site builder. In the garage there were seventy two brown bottles, which my father who had died the year previously, had used to brew beer.


    I have never written a sales page for home brew, but I certainly can confess to making and drinking it. Indeed in the days when blood bottles became obsolete and banks started using plastic blood bags I acquired a source of glass donor bottles from the local hospital which I used to store home brew.


    Why though was your sales page so powerful? How did it take me back in time?


    Quite simply it was like so many of my early sales pages which got traffic but failed to convert.


    Your confusion was my confusion, and whilst many here can accurately point to your page's shortcomings few have the time to offer much more than some helpful tips.


    This morning when I awoke the seeds of an idea began to germinate in my head. I have decided to write you a sales page and it won't cost you a penny, but there is a catch!


    If you decide to take me up on my offer then you must give me permission to release the letter as an example, with nine other letters from different industries, in a package I am producing this month.

    This will, of course, mean that your site will gain exposure when the pack is released but think carefully before deciding that you want this free publicity.


    In order to get the ball rolling you can either send me a message via the Warrior Forum message service or, if you prefer open a ticket at StephenBray(dot)com/support

    Looking forward to hearing from you,

    Stephen
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  • Profile picture of the author buslead
    I am a newbie too, I think if you just want to capture an email address, it would be better to add a simple capture form directly on the site, rather than a subscribe button with credit card logos.

    I think this confuses and looks like I might have to pay even when it is free.

    But well done you have got further than I have so far
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  • Profile picture of the author The Copy Nazi
    Banned
    Alan, that is a very ordinary sales page. Both copy-wise and design-wise. Have a look at JVPress in my sig - a new premium Wordpress theme.

    And the easiest (and cheapest) way to get a salespage - as others have pointed out - is to have a look at similar sites and clone them. Don't steal their copy and design - just get some ideas from them.

    Mal.
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  • Profile picture of the author Dave d
    Very recently there was a successful auction on flippa for a homebrew type product/site. I recommend you do some digging over there as well. You can learn a lot from successful sites that are being sold on flippa.
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  • Profile picture of the author John Romaine
    Dude, youve had 100 clicks and your entering into damage control?????

    Wayyyyyyyyyyyyyyyyyyyyyyyyyyy to early for that.

    BTW - I still couldnt get the page to load.
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  • Profile picture of the author John Romaine
    Hmm, okay, finally got it to load.

    A few thoughts off the top of my head.

    AS A WEB VISITOR

    1. Do I know what the site is about, within 5 seconds? NO
    2. As a potential buyer, does the site look credible and trustworthy? NO
    3. Does the site look like its been slapped up within 3 minutes via Frontpage? YES
    4. Do I feel like Im about to be scammed if I click that button? YES
    5. Is the message clear? NO
    6. Umm, there seems to be a buy button there, but then it reads FREE, Am I confused? YES
    7. Did I have to re-read, the content twice? YES
    8. Subscribe Right Now - Just click below - for what???? People dont read, they "skim" If I feel confused am I going to stick around? NO
    9. Am I outta here? ABSOLUTELY.

    SEO STUFF

    1. You've used your title tags poorly. "Master Beer and Wine making Weekly" So what? You're making two offers. Stick to one. Give google absolute relevance, and in return they will give you good rankings. Two offers just confuses users and search engines. Its like offering a Toyota motor car and chocolate ice cream.
    2. Your H1 tags suck. "Learn the most successful secrets of making Beer and Wine from your home!" FAR too many keywords in there. Keep it absolute. You would be much better using "how to make homemade wine" - this comes back to ONE offer.
    3. Your domain name - see points 1 and 2.
    4. Where the hell are your description tags???? *shakes head
    5. Infact, even though its less important and probably doesnt matter, where are your keyword tags???
    6. Out of interest, how many pages does this site consist of? 1? I can only gather that your pushing it via PPC? Is this right?
    7. Your H2 tags are a waste of time. Theyre far too broad and contain too many keywords.

    Anyway, hope this helps. I could add more, but theres enough there already that needs to be either fixed, or scrapped and redone properly before you throw any money at this via expensive copywriters.

    Its like building a house, get the basic framework right first, then build on that.

    GL

    Oh, and another thing - Although you have plenty to fix, ....100 clicks in this business is nothing. Give it time.
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  • Profile picture of the author Rob Maggs
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    • Profile picture of the author buslead
      Not sure how to post a "thanks" but as a newbie I have found this thread really helpful with lots of good suggestions, the reference to the IM newsletter helps to put things together.
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  • Profile picture of the author Brad Gosse
    100 clicks and 0 conversions??

    That is not a test.
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    • Profile picture of the author kindsvater
      Originally Posted by Brad Gosse View Post

      100 clicks and 0 conversions??

      That is not a test.
      I would call that a test. Maybe not as high a quality test as some would like. But you do implicitly highlight an important issue missing from the conversation - where is the traffic coming from?

      Consider 0 conversions from 100 clicks coming from family, friends, and fellow members of the OP's beer club. That traffic may not even need a sales page, but the result would be dismal.

      Or,

      0 conversions from 100 clicks coming from a generic traffic exchange. Then I would say the traffic is so poor that it is not worth measuring or 100 clicks is far too few to evaluate.
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      • Profile picture of the author John Romaine
        Originally Posted by kindsvater View Post

        I would call that a test.
        I wouldn't.
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  • Profile picture of the author TheGlobber
    The guys that posted above me pretty much summed it up. I want to add that sales pages imo are a bit outdated and also a lot of people dont trust these kind of websites coz a lot of them have been scammed or heard about scams.

    I would suggest you either get a professional designer, or learn to use Dreamweaver (it might take some time but the result would definetely pay off) or just buy a premade template around your niche so that you site looks a lot more professional.

    Im pretty sure you ll see the difference..
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  • Alan
    I'm not going to start giving you further advice, as you have had some great stuff already. Instead for you (and other newbies reading this), I just wanted to add to the discussion by tempering some of the (well meant) criticism a little.

    Much of the above is very valid and useful, and WILL take you forward. However I wanted to make sure that you appreciate how much you have achieved already. You've done a hell of a lot more than the huge majority of others out there - you've put in the effort and taken the first step.

    Yes of course the squeeze page could be improved, but who hasn't looked back at something they did in the early days of anything and cringed a little. And believe me, as much as it could be improved, there is a lot worse squeeze pages out there!

    So in summary, you've done the hard part of getting something out there, now keep the faith, listen to the advice, keep learning and just keep moving forward, and you will get there.

    Here's wishing you all the best.

    regards
    Andy
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  • Profile picture of the author Stephen Bray
    . . . looks so much better.

    Is it converting for you, or is it too early to say?

    Good work,

    Stephen
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    Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
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  • Profile picture of the author Geoff101
    Hey Alan, sincere advice don't take all the advice that people throw at you. You will get confused. Most advice does not work anyway.

    Try learning from someone who has done it effectively. Frank Kern is the guru to learn from for this kinda stuff.

    Hope that helps
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