Implications of Google Instant?

5 replies
With the launch of Google Instant, I am wondering what the implications are, especially concerning SEO?

TechCrunch posted 'SEO is dead...not quite'

It seems to me that Google pays more attention now to new, real-time results and searchers will spend less time looking at Google Adwords. Could new, real-time results top well established SEO'd websites?

What are the advantages to this? Perhaps taking a new approach and concentrating on providing new real-time updates constantly for your keyword will be the key. Although Google says that results will stay the same for queries... i.e. 'Britney Spears' results will change in real time, whereas the 'atomic structure of magnesium' will remain the same.
#google #implications #instant
  • Profile picture of the author The Dotcom Hippie
    I wonder what kind of brain damage one would need to think that SEO is dead because of this. People are so paranoid it's not even funny. Why would SEO be dead? What would make anyone think that?

    It's way too early to tell, but so far it seems as though I MIGHT be getting some more long tail traffic because of Google Instant. Other than that... Can't really tell yet. But traffic increased slightly overall since this thing got implemented, and it's not even up and running at all data centers at this point. If it survives - and I have my doubt, because as a user I think it sucks - I think things will be just fine and dandy.
    {{ DiscussionBoard.errors[2589282].message }}
  • Profile picture of the author Jeff Hampton
    Saying that Google Instant will be the death of SEO is kinda someone predicting that the automatic transmission would be the death of the automobile.

    On the other hand, it was great link bait, which was the true intention of the article.
    {{ DiscussionBoard.errors[2594569].message }}
    • Profile picture of the author peterj
      The SEO game has always been a fluid one.

      Remember the days when all you had to worry about was your meta tags.

      It is an evolutionary process dictated by the search engines (at the mo' read mainly google) and we adjust accordingly.

      Its always gonna change in some way or another and when it stops, well....... that means somebody pulled the plug on the internet.

      Pete
      {{ DiscussionBoard.errors[2594673].message }}
  • Profile picture of the author Zeus66
    I'm with the hippie. As a user of Google, this sucks. It's so distracting and often confusing. I can only imagine that people who use Google and are not marketers will hate it even more. There'll be a segment who love it, of course, but I think this was a boneheaded, uber-geek move on G's part. And bad for business there. But who am I but one guy who doesn't work there and his opinion? They don't really care as long as more people use their engine.
    {{ DiscussionBoard.errors[2594665].message }}
  • Profile picture of the author TheMagicShow
    I turned that crap off, such an annoying tool from the BIG G!
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

    {{ DiscussionBoard.errors[2594735].message }}

Trending Topics