Internet Marketing Information Overload? Inevitable?

by copius
7 replies
Internet Marketing Information Overload? Inevitable?

I'm fairly well convinced that all the knowledge needed to run a successful business utilizing the Internet leads to information overload for the vast majority of people aspiring to achieve that elusive Internet lifestyle.

I believe that this overload is inevitable and that grousing about it is a symptom of lazyness (perhaps frustration too but frustration like lazyness is an obstacle and ... what does one do with an obsatcle? Overcome it!).

Even after going through the minor leagues, very few people hit a home run or pitch a one hitter in their first major league appearance.

One of my favorite authors, Eric Hoffer, stated the solution starkly - "In times of change, LEARNERS inherit the earth, while the learned find themselves beautifully equiped to deal with a world that no longer exists." In other words in reference to your desire to make money while online - that elusive Internet lifestyle is a process, a journey not a destination.

It has been said, I don't know how true this is, that all of the information needed to succeed online can be obtained freely. Yet, it would probably take an enourmous amount of time and, perhaps, quite a bit of wasted time to procure this free information.

Paid authoritative recommendation/training/coaching is, imho, the fastest way to Internet Money Making Nirvana. Although, also imho, there are just too many "instant experts" for my taste. ("instant experts" can anyone say - oxymoron? Also, I'm amazed at how many people (the UnGuru) profess their disdain for all those other GURUs that are just scamming you - sure. If you haven't as of yet, you need - really - to read Blair Warren's One Sentence Persuasion Course - buy the audio version at his site - a goodwill recommendation - you'll understand the strategy of condemming other people. Yep, in it you'll find the strategies used to persuade, entice, coerce people to do as told whether it's in their best interest or not. Yeah, one sentence. Just Google it and you'll "get it" - get it? You'll never look at a sales pitch the same way again).

Therefore, aside from the above question, whether information overload is inevitable or not, I would also like to know who you feel is the best straightforward facilitator of I.M. (or marketing in general) knowledge on the 'Net, your reason for that choice and your qualifications to credibly put forth that information meaning how you've used that information/training/coaching to your benefit and what that benefit entails. If you say yourself, your bias is understood.

Just let me know who your mentor is (I truly believe that EVERYONE has SOMEONE that's been an inspiration), if you've learned everything through trial and error or a combination of both. Plus, what credentials did you have before entering the Internet Marketing Arena. What did you do for a living. It matters.

Thanks in advance for the time that you put into these questions. It will, most assuredly, be appreciated by all in this forum.

P.S.
Yes, I've been a member of this forum for quite some time. No, I don't have many posts, I'm a listener not a talker - would have made a great priest or bartender. Yes, I've only recently decided to put the pedal to the metal (you need to be an oldfart to understand that. pedal to the metal = quick acceleration). Yes, I work a full time (ugh) job. 50 + hours a week.
No, I won't be here every minute to comment. I will check in several times a week.

P.P.S.
Can YOU handle the truth?
You are probably going to spend an inordinate amount of time pursuing that elusive Internet Marketing Lifestyle and many of your friends, family and those close to you will wonder what you are doing and is it worth your while. They may be unhappy with your commitment. Just keep this in mind as you focus on your goals - as you achieve a modicum of success - people become VERY forgiving! Especially when that success journey entails allowing you to do as you want when you want which CAN happen
with a successful Internet marketing endeavor.

Hopefully, when this thread gets going full steam, the 97%ers, the striving masses, will be able to cut that "inordinate amount of time" down to just an uncomfortable amount of time to achieve that "elusive Internet Marketing Lifestyle."

P.P.P.S.
Warriors are extremly helpful, no doubt about that! I'd like, with this thread, to push it to the next level.

People that I know that should give this much thought, PREPARE an answer and post it here are:

Ah, heck, you know who you are and that you need to do this for nothing more than the goodwill that it will engender. I don't think that there is a marketer on the 'Net that hasn't been touched positively by this forum, therefore, I ask all of you to spread the word about this post and entice those that don't come here anymore to come once again and contribute.
#inevitable #information #internet #marketing #overload
  • Profile picture of the author mediasurgeons
    Hi Copius,

    A very interesting topic I must say, something I myself was going to write about when I got a minute.

    Yes, I believe the information overload is inevitable if you continue too search for the "Golden Egg" as its called.

    I personally now, avoid reading too much on this forum, its a great resource for any IM but once you've decided on your direction, its best to leave for a while, get your head down and work.

    If you've been around here for a while, you'll notice that the members who hint at themselves being successful are not here posting comments 15 hours a day, they are out there doing it, working on their business and getting things done.

    And I believe that any IM should follow suit, until they have the free time to come back here and offer some advice. (Remembering your roots is always important)

    Also agree with your point about too many "Instant Guru" types out there, this is what makes it specially difficult for newbies too succeed. Picking out a product that you are going to use, and one that works is probably the key to succeeding in IM.

    Heres a rough criteria I use for selecting what IM Product to go for:

    • It Appeals To Me - Firstly, I looked for a product that interests me personally. Its no good going for the "Make $1,200,084 in 5 days" type product if the subject matter is not one I'm interested in. For example I'm not interested in flogging digital products to my facebook friends as I wouldn't feel comfortable, therefore the business can't work.
    • Its Suitable For Beginners - As nicer idea as it is that you can be taught by an expert how to make loads online, its probably not possible. I look for a course thats only a couple of steps ahead of where I want to be in say, 6 months. Not where I want to be in 6 years. In any business, online or offline, if you get the basics right, its hard to go wrong.
    • Its Backed By Respected Forum Members - For me its really important that respected forum members are saying its a good product. At this stage I don't need every man and his dog telling me its the best thing since sliced bread, I just want a couple of guys who know what they're talking about saying its good and if you use it works.
    I've since realized that although products are often "advertised as easy to use" thats probably not the case for most people. I've since hired a mentor who I trust and believe in. Yes, its expensive but anyone in the IM Game has got too see every $1 spent as investment, not a cost. In fact, IM can be relatively cheap to get going. $100 for a course then a Pro at $100 an hour for 20 hours, $2000 for a business that will earn 10 times that. (If you don't think its cheap then you try getting a Bricks and Mortar store up for that price and see how far you get )

    Here's a few mistakes I've made in my short time as an IM

    • Buying another product before I've even tried the first one - I think a lot of newbies do this, they fall for the "Limited Sales" sell that IM marketers go for, you only need one product to make money, if you buy more than one you'll probably brush it too one side and never use it. Chances are you don't need it at the beginning anyway.
    • Read too much on WF - There is a lot of great info out there, don't get me wrong. But because on many occasions there is No Right or Wrong Answer information can often contradict itself, this will leave you confused and back at square one.
    • Don't Give Up - I looked at IM back in 2008 and wrote it off after the first thing I tried was an epic fail, if I had of just moved onto something else straight away, I'd be a lot wealthier than I am today and thats a fact.
    I'm sure there many other pitfalls that a newcomer can face, but those are just the ones I've encountered.

    I'll add to this post if I can think of anything else.

    Copius, as for inspirations probably too many to mention. A couple of notable inclusions Steve Jobs, Owner of Apple (Always looking too innovate and create new concepts, and IMO has created the most marketable products in the world). Phil Ivey, Professional Poker Player (Always admired his bottle and "If I win I win, if I lose I lose" mentality).

    Internet Marketing can be Pretty Ugly (I've even thrown in an oxymoron for you as you seem a fan of those) but it can also be beautiful, you just need to stick with as the law of averages say you'll get it right at some point and reep the rewards
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  • Profile picture of the author gdrg
    Copius,

    Thank you very much for sharing that video, it's a must watch!

    -Guy
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  • Profile picture of the author Lisa Gergets
    (you need to be an oldfart to understand that. pedal to the metal = quick acceleration)
    Hey! I got it, and I'M not an old fart! Well, yet, anyways.

    Yes, I do believe that info overload is inevitable. It's the nature of IM that there is information upon conflicting information to deal with, try to absorb, and get working for you. What is really very simple (I didn't say easy) can seem impossibly complicated.
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  • Profile picture of the author cashcow
    Yeah, I think it is inevitable because there is so much to learn yet most people seem to think they can learn it overnight.

    Therefore, they try to cram too much into too short of a time span. Plus, like Lisa said, there is a lot of conflicting information to sort out.

    People go to school for 4 years (or more) to learn a new career, but everyone seems to think they can learn the ins and outs of IM in an afternoon!

    Lee
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    Gone Fishing
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    • Profile picture of the author copius
      Originally Posted by cashcow View Post

      Yeah, I think it is inevitable because there is so much to learn yet most people seem to think they can learn it overnight.

      Therefore, they try to cram too much into too short of a time span. Plus, like Lisa said, there is a lot of conflicting information to sort out.

      People go to school for 4 years (or more) to learn a new career, but everyone seems to think they can learn the ins and outs of IM in an afternoon!

      Lee
      Hi CC (I hope you don't mind if I abreviate),

      Thanks for your input.

      Funny thing about that 4 year education or as you said "or more". Post graduate education is an almost necessity anymore so add 3 more years.
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