When Will There Be Nothing Left?

by 38 comments
Today it was Frank Kern's "bad news".

As time goes by, everybody and their grandmother, of the herd mentality,
will jump all over this and eventually, it won't be effective anymore, or at
least not as effective.

So the next "thing" will have to come out.

At what point in time will we have reached critical mass where this is simply
nothing left to say that people aren't going to say, "Oh, that."

The answer?


And here is why.

If you sift through the sands of time, you will find that there really is
nothing that is "new". Somewhere, something that we look at as "new"
today has been used by somebody in a slight variation.

Add to that the fact that new people come online all the time and you
have a formula for never running out of things to say and do.

The key is recognizing trends and knowing when to back off on certain
things, especially when they're in the spotlight, and concentrate on other
methods of "getting the message out."

A great way to do this (and you should have started doing this from the
first day of your IM career) is build a swipe file. The really great
copywriters do this constantly. That way you have a wealth of information
to tap into. You'll never run out of ideas.

This is one of the first things I did when I first started writing my own
copy for sales letters, email followups and even message board ads. I
have a swipe file of "gimmicks" that would knock your eyeballs out of your
head. My biggest problem is cataloging all the stuff because there is just
too much of it. So occasionally, I'll just go through one of my files and see
what I haven't used in a while, but more importantly, what other marketers
haven't used in a while.

I also make notes as to how effective the "tactic" was when I used it. If
I use something several times and it bombs out each time, I will most likely
not use it again. Personally, I'm a 3 strikes and you're out kind of guy.
This is how I have built up a collection of ads that I can almost guarantee
will make me sales.

Does it take some work? Yeah, and it's just one more thing in my day that
sucks up some time, when I let it. But it's time worth spending.

So keep your eyes open for the "tactic" of the day. Log it into your swipe
file and then after a few months, when things have died down, pull it out
from your bag of tricks and give it a whirl.

You might be surprised at the results.
#internet marketing #left
  • Profile picture of the author Dan C. Rinnert
    I have some business books that are around 100 years old.

    And, some of the advice they give is still given today!

    Because it still works today just as it did 100 years ago.

    Some people think there is no value in something that is old.

    What is it that is said about those who do not learn from history?
  • Profile picture of the author mbrown

    Your post is on point and well thought out. In this business, there is alot of copycat and same old routine that goes around.

    For couple reasons and one main one you pointed out. They see someone doing it who says "this works" so everyone jumps on and tries it.

    Usually alot of people waste alot of money trying the trick of the day. No that the "bad news" is a waste of money since that one if free to do. But, it seems usually when people are flock to one method and start pumping money into it, like when PPC with click bank products was the Ultra cool thing to throw money into.

    The one thing I think people tend to copy for is because they can't think for themselves and are afraid to go against the grain.

    My thought is this. I love my list, I treat them with respect, they are good to me. But, from time to time I slip in a subject line that makes people do a triple take. Something that has relevance to my product but seems off the wall.

    Not only is it different than what 99% of the people are sending out but it's the "real me". I like to goof around and have fun and I try to do that in my emails.

    It brings me to a thought process I always have "If I offend, I'm sorry, but it's my real side". Kevin Riley and I were discussing this on skype awhile back. I think he is goofier than I am. I mean the hair and wild beard for one thing...

    Sorry Kevin I had to take a stab at you tonight

    In all seriousness, it's getting out of the same old same old. There really are some amazing marketers out there who dare to be different.

    But, many will try to follow what (so and so) is doing. As stated in another thread about a similar subject, it's not bad to mimic guys like Frank Kern. They are successful for a reason.

    But, I always encourage people to find themselves and use that in their emails and marketing. Basically drop the gimmicks and get to the point. That's the way I want to see products presented to me and the way I try to present my own.

    P.S. Even though Frank has been using the "bad news" subject line probably before I even got into email marketing... he just killed my "terrible news" subject lines for good lol

    Steve good post.
    • Profile picture of the author sparrow
      One of the positive things about human nature for us is that people have short memories.

      After all the dust has settled and every Jonny come lately has abuse this stuff, it will work again just like it did before all this hoopla.

      I find this all the time, this is why these evergreen books that were written before our time for marketing still work.

  • Profile picture of the author vinnylingo
    There is nothing new under the sun. The best knowledge is evergreen. The most effective teachings of today are recycled from a century ago. And those who taught it back then got what they knew from sages as far back as two millenia ago. Guess what? Those learned scholars of antiquity more than likely repackaged, or at the least added to, the wise teachings of long forgotten sages of eons ago.

    The reason why people don't just go back to the source is simple. They need to hear the "good news" from someone speaking in a modern voice. Or, more likely, they're too lazy to suss out the juicy bits from the writings old. That's ok. It means people who are motivated to learn ancient "secrets" will make a killing reteaching them.

    Originally Posted by Roman Statesman Cicero

    If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
    Now how's that for marketing advice?
    • Profile picture of the author trafficwave
      Good point.

      James Ray has released "Science of Success".

      It is literally a retelling and modernization of "Science of Getting Rich" by Wallace Wattles.

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