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First Landing Page - What should I improve...(runs, hides)

by CatherineC Banned
15 replies
Wow, finally my first post, it seems like I've been reading thousands of WF posts from you awesome veterans the past month to teach myself how to do a landing page. Thank you to everyone, your work and effort in teaching everything to the masses is such a great pay-it-forward, I can only hope your Karmic payback is large!!

This landing page isn't active yet, but I want to get some opinions from the group as to what I'm doing wrong and should fix. As far as what sort of traffic I'm going to direct to it, it will probably be blog, article directory, SEO from what eventually will be long tail keywords (not implemented yet), RSS, Bookmarks, etc.

None of which I've ever done before, haha, don't I sound like an expert thanks to WF! Hopefully my knowledge can grow to match my vocabulary...

Thanks to everyone in advance, crossing my fingers that I haven't totally screwed this up.

Catherine
#hides #improveruns #landing #page
  • Profile picture of the author sonamlama
    Hi Catherine,

    I really like your landing page. The reason is because it's attractive, has vibrant colors, and has a powerful personal touch to it by branding your image.

    However, two big things I wanted to point out was that:

    1. You should DEFINITELY make this line: "Lose 45 pounds in two months while never going hungry...with NO workouts, NO surgery, NO pills!", your main headline. I felt as I was reading it that it was very powerful and to the point.

    And also, nowadays everyone, especially women, is looking for NATURAL solutions to their problems due to all the terrifying news of chemicals and different life threatening pills or surgeries.

    2. I highly recommend you place an opt-in box on your page at least 2 times (preferably at the very top and towards the bottom).

    The reason is because you will work very hard to drive traffic to your site and why not make the most of it by capturing your prospects name and email, instead of giving them just the option to "buy", which as you may know, is highly unlikely since it takes a person on average of about 7 to 9 times to view something before they actually make a purchase.

    So, the best solution I would advise you to take is to TEST two different pages:
    • One solution is to create another landing page, but only having your headline, benefits, and opt-in box asking for name and email. Then, follow up with your prospect, and send them automated follow up messages with valuable FREE Tips by using an autoresponder service like Aweberr. And then after several messages, send them to your site and see if how many would buy.
    • The other, is to include two opt-in boxes onto your current sales page and see which method will bring you in more money. (Please Keep In Mind: this should be tested over a 2 to 3 week period. It's not going to be immediate.)

    Hope this helps.

    Kindest,

    Sonam
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  • Profile picture of the author MichaelParsons
    Catherine, I myself have only just joined after lurking for some time now

    WELL DONE! Your page looks very nice.

    I'll give you what input I can, and this is meant as constructive.

    You may want to consider putting the title of the website/eBook in text, as opposed to an image, but this might not be an issue as your URL and Title match. I see it is in the 2nd paragraph, maybe put it in the first?

    Upon inspection of your HTML, I see no meta tag for keywords. Not fatal, but something to consider. BTW Good use of ALT tags on the images!

    Newbies to purchasing online might not realize that this is a digital download, as reference to "download" is mentioned on 2 of the 4 order buttons, unless I missed one. Make sure your prospects know they are not getting a physical book to reduce refunds.

    I don't see the clickbank required "money back guarantee". Last time I checked, this was a requirement though, again, I could be wrong.

    At the Bottom: "I love you, and I believe in you." Nice touch!

    A great start to what I'm sure will be an excellent product.
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  • Profile picture of the author CatherineC
    Banned
    Michael and Sonam, thanks so so much for the great info, fantastic ideas!

    I'm struggling a bit with the challenge of learning about keywords but I added my first shot at them in the meta tags just now.

    From what I've read here I'll need to really drill down and locate whatever niches I can find that apply to my product within this very saturated field, hopefully some research combined with long tails will yield that magic ratio that you guys are always talking about.
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  • Profile picture of the author JoseArmando
    Looks good. I suggest you concentrate on getting traffic now and don't stop working till you're getting at least few hundred visitors per day. After that start testing different things to discover what works best for your traffic.
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    "To realize the value of ONE-SECOND, ask a person who just avoided an accident."

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  • Profile picture of the author CatherineC
    Banned
    I'm also going to really think about how I can go to list-building as you mentioned Sonam, because after reading all week about it I think you're right. I just haven't done much research about how it all comes together.

    From what you're saying it's basically:

    1. Getting the email address with a squeeze page from whatever traffic source.

    2. Using aweber to auto-send some them good free content

    3. Asking for the sale via routing them to the landing page

    Is that pretty much the big picture on list building?
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  • Profile picture of the author helisell
    Definitely you need an opt-in offer.

    I would suggest a report prepared by you that is all the theory behind why an asian diet works so well. You don't want to reaveal any exact tactics of course but the report allows you to communicate at length with your potential customers.

    That means you'll need to get an autoresponder.

    When you are selling your own info product directly, the free report and autoresponder sequence is a standard marketing model in use by thousand of online marketers....and it works very well indeed.

    You have made tremendous progress there........keep at it....you're nearly there.

    Good luck.




    .
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author espresso
    Hey catherine if it helps I can get you some code ( I will help you set it up) that you can use for an auto respoder
    You will need to mind the list yourself however and have email on your host

    If interested PM me
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    • Profile picture of the author David Bleidt
      Originally Posted by espresso View Post

      Hey catherine if it helps I can get you some code ( I will help you set it up) that you can use for an auto respoder
      You will need to mind the list yourself however and have email on your host

      If interested PM me
      Well she can't PM you while she has to do at least 50 posts here (I know it because I had the same problem ) but I highly recommend this.

      With an opt-in and a free offer with a short overview about your product, of course without revealing the real tricks, you could satisfy the ones who aren't quite sure if they should buy. And of course you got their e-mails and you know they are interested in this topic, so you can target other products, yours or affiliated ones, and you might get more money on autopilot.

      I really like your landing page because it is very personal and gives the reader faith into your product. Just keep on providing traffic to your landing page now. start with the long tail keywords. I think Internet Marketing could do very well in this case.

      Reptor
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      • Profile picture of the author mywebwork
        Originally Posted by espresso View Post

        Hey catherine if it helps I can get you some code ( I will help you set it up) that you can use for an auto respoder
        You will need to mind the list yourself however and have email on your host
        Originally Posted by Reptor View Post

        I highly recommend this.
        NOT a good plan!

        Catherine, while espresso's offer is a generous one and I'm sure well-intended it would be the most serious mistake you could possibly make at this point.

        You definitely do need to build a list and for that you will need an autoresponder (a program that does automated mass-mailing). No question about that. But the self-hosted autoresponder solution that espresso is suggesting is NOT the way to go, and literally hundreds of threads on this forum have been created to discuss the matter. All of them have ended with the same conclusion.

        The problem with the self-hosted solution is that it is unreliable in terms of getting mail delivered. The chances of the emails you send actually reaching your recipients without (a) being rejected outright as spam or (b) ending up in a users junk box are slim.

        You undoubtedly are using a shared hosting plan, most of us do. Which means you share IP address and subnets with potentially hundreds of other sites. If even one of those sites ends up on an e-mail blacklist you are doomed - your site and mail from it will be included on the list as well.

        Worse, once you realize what a poor decision it was to self-host your autoresponder you will find that you need to start from scratch. None of the professional autoresponder services will allow you to import an existing list - in order to comply with the CAN-SPAM act they will insist that you have your recipients re-register so they can confirm their desire to receive mail from you.

        By contrast an account at AWeber (or GetResponse) will set you back 19 dollars a month, and you can usually get your first month for a dollar. It is a business expense, just like hosting is. When you compare the cost of this to costs incurred by "brick & mortar" businesses it is trivial - about a dollar a day for hosting and an autoresponder. Sell one of your books a month and you're in the black.

        Catherine your page looks great, good enough to put on ClickBank and get serious affiliates that could produce a good (perhaps even life-changing) income for you. Please don't spoil all of your excellent work by following this bad advice, no matter how well intended it may have been.

        Best of luck with your site and your book.

        Bill
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  • Profile picture of the author skoh
    add scarcity (hurry now.. etc), also incorporate perspective (in chapter 2, blah blah after you implement this method,you'll know exactly why you bought this ebook blah blah)) you have social proof, could use a little bit more pain, ie blah blah long term problems blah blah. there is def more i'm not covering here but these are just a few things to consider.
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  • Profile picture of the author CatherineC
    Banned
    Thanks everyone, I'm changing the page as I refresh this thread because I'm so excited, haha.

    Bill, agree, I'm not technically sound enough to even attempt my own code, definitely will be going with AWeber or another WF-recommended service for email. It's just too easy to pay for a quality entity to handle things like that, especially versus the damage done if I somehow screwed up the implementation.

    As you said, a business expense. I like that.

    Reptor, skoh, and helisell, all good opinions as well, learning a ton right now from just one thread on WF. Amazing.
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  • Profile picture of the author indchris
    Hey Cath..do something about the color scheme-especially background. Too many colors for the text. Also too many pics of yourself...Look around other similar sites...you will get great ideas about high converting sales pages... that's the focus isn't it? All the best.
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    • Profile picture of the author sonamlama
      I'm also going to really think about how I can go to list-building as you mentioned Sonam, because after reading all week about it I think you're right. I just haven't done much research about how it all comes together.

      From what you're saying it's basically:

      1. Getting the email address with a squeeze page from whatever traffic source.

      2. Using aweber to auto-send some them good free content

      3. Asking for the sale via routing them to the landing page

      Is that pretty much the big picture on list building?

      I'm glad I could be of help Catherine.

      I'm even more glad that you've come to learn so early in your marketing career that "building a list" is the most powerful and profitable thing you can do.

      It's not often that newbies see the importance of building a list. So, kudos to you for that.

      But, I want to quickly clarify your 3 observations to list building:

      1. Getting the email address with a squeeze page from whatever traffic source...is correct, however, the "whatever" traffic source should be your top one or two traffic methods that you enjoy and feel is the most effective for you.

      The only reason I say this is because, if you have 4, 5 or more traffic methods you will get easily overwhelmed and your efforts and focus will be mediocre at best.

      2. Using aweber to auto-send some them good free content (5 or 6 valuable messages)...is correct, but without any attempt of selling to them in those first several messages whatsoever (this is to build trust and provide value),

      3. You then subtly direct them to your sales page

      4. Continue to provide valuable free content to build that powerful "relationship" with your list. (you can then after few messages hit them with another promotion to your sales page and then later on cross-sell them to another product you recommend with your affiliate link of course.)

      Now go out there, take ACTION, and Get MASSIVE TRAFFIC!

      To Your Success,

      Sonam
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  • Profile picture of the author CatherineC
    Banned
    Such great info, thanks for taking the time to clarify everything Sonam. Amazing what you can learn in 24 hours...
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