Two Different Schools Of Thinking
Apparently there are two different schools of thinking when it comes to building a list. One is you drive targeted traffic to your website (whether a squeeze page or your home page with an opt-in), get the prospect to opt-in and send them either to a confirmation page (if double opt-in) or to a thank you page where they can click on the download link for the free incentive.
The other school of thought is to drive traffic to your website, get the prospect to opt-in AND THEN send them to a SALESLETTER to buy your product, upsell or cross sell when they go to buy, then send them to a thank you page instructing them how to get their product.
In my opinion, I think it would be better to get people on your list FIRST, then offer them good, valuable content for a bit before hitting them with a major product offer. That way you are building rapport and trust. Then when the subscriber is given a product offer, they will be more inclined to purchase. What's your take on this?
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