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A question about JVs

by Chris Thompson
8 replies
Hi everyone,

Well, I launched my first product on ClickBank and I had one person from this forum contact me to promote it to a list.

This affiliate sent me a nice email saying how much he enjoyed the course, and suggested that I should pursue JVs with people who run Toddler-oriented websites in order to make a lot more profit.

I'm very interested in doing this (it is on my to-do list, but a few items are more pressing such as adding audio samples).

When people say JV, what exactly do they mean?
- formal legal agreement
- informal "hey, why don't you promote my product on your blog in exchange for the usual affiliate commission" type of thing?
- Get people with products in a similar niche to advertise my product on their thank-you page?
- etc?

What are the main ideas I should be going after?

Thanks a TON for any suggestions.
#jvs #question
  • Profile picture of the author Chris Thompson
    Not a single reply to this post ... does ANYONE have experience with JVs and might be willing to outline what kinds of things are possible?

    Other than simply recruiting affiliates (who run websites in your niche or have lists), what other JV "things" can be done? What's common?
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  • Profile picture of the author Scott Million
    JVs can be at either end, but in your case you are the product owner and you need to find people with related lists (or deep PPC pockets) to send you traffic.

    Your objective is to find where people who have these lists hang out...then, you offer them either a normal affiliate link...OR you can setup a higher commission for them to get them to act on your offer.

    No contract is necessary.

    In most cases JVs are just specially treated affiliates...I would go to related forums and find voices of authority there...check their signiture links and see if they are collecting leads or selling something. If so, shoot them an email (make the offer irresistible and make it EASY for them to promote)

    You might get 20 "NOs" and one "Yes"...that "Yes" could have a list of 30,000...you never know.

    Scott
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    • Profile picture of the author Sean A McAlister
      Quick Version

      A 'True" joint venture is an agreement by and between two people or a group of people who 'Join" together and create a product.

      This agreement is spelled out with legal terms, profit sharing etc.

      Each partner has their set roles and functions. The product is developed and released to the public. A 'Product" Joint Venture should be set up on a "per basis" not obligating each partner to the other partners existing products.

      There is "A LOT" that goes into a "TRUE JOINT VENTURE"

      Then there are those that Call a JV a JV but in reality it is more like a Promotional Venture (PV) or Subscriber Swap.... if I may.

      You have one 'Product Creator" who uses and pays for a team of people to develop a product. If the Product is good enough and produces some good conversions through effective beta testing....then Others may want to promote it.

      Usually, there are other things thrown in "Behind the Scenes" Like a JV Contest in which the Promotional Partner who produces the most sales results receive a Bonus of cash or something else.

      Also, there are some who negotiate a "higher" commission rate in exchange for "Promotional" activities....or mailing their lists

      Hope this gives you a better snapshot.

      Sean
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      • Profile picture of the author Nick Brighton
        Originally Posted by The IM Reporter View Post

        Quick Version

        Then there are those that Call a JV a JV but in reality it is more like a Promotional Venture (PV) or Subscriber Swap.... if I may.

        Usually, there are other things thrown in "Behind the Scenes" Like a JV Contest in which the Promotional Partner who produces the most sales results receive a Bonus of cash or something else.

        Also, there are some who negotiate a "higher" commission rate in exchange for "Promotional" activities....or mailing their lists


        Sean
        Yes, and I would say that THIS is what most people refer to in the IM2IM industry as a JV, where really it's kinda nothing more than an exclusive affiliate promotion.
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        • Profile picture of the author Sean A McAlister
          Originally Posted by Nick Brighton View Post

          Yes, and I would say that THIS is what most people refer to in the IM2IM industry as a JV, where really it's kinda nothing more than an exclusive affiliate promotion.

          ........Bingo
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  • Profile picture of the author Nick Brighton
    There's a difference between JVs and affiliates. JVs typically add something to your promotion/product or get involved in a more strategical way, long term in many cases.

    Affiliates have one deal : send traffic and get paid.

    JVs make their own deals between all parties concerned, which can be extended promotions, exchange or share of assets, product development, joint branding, and anything else which might help each respective partner to leverage each other's goody bags.
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    • Profile picture of the author Scott Million
      Originally Posted by Nick Brighton View Post

      There's a difference between JVs and affiliates. JVs typically add something to your promotion/product or get involved in a more strategical way, long term in many cases.

      Affiliates have one deal : send traffic and get paid.

      JVs make their own deals between all parties concerned, which can be extended promotions, exchange or share of assets, product development, joint branding, and anything else which might help each respective partner to leverage each other's goody bags.
      Yes, you're right. It goes beyond affiliates...you might have an ebook, for example...someone else writes the sales letter...and someone else handles affiliate management...so you all have some sort of equity.

      Then you make sales either through your own efforts or those of affiliates, and the profits you make as a merchant get split between your JVs. That's another one
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      • Profile picture of the author Nick Brighton
        Originally Posted by Scott Million View Post

        Yes, you're right. It goes beyond affiliates...you might have an ebook, for example...someone else writes the sales letter...and someone else handles affiliate management...so you all have some sort of equity.

        Then you make sales either through your own efforts or those of affiliates, and the profits you make as a merchant get split between your JVs. That's another one
        Precisely. I always think a great JV to me is a sh#t hot copywriter that will sell my sales letter whilst I work on product development and other aspects of my business that I can do better than writing a sales letter.

        Which, is much what Chris and his partner did with this product by the seems of it.
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