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Creating a list. . ?

by David Stewart
9 replies
What type of sqeeze page do you find works best? I've seen the more common "click here to claim your free report" type, that you have to enter your email in order to get to the webpage you are after.

Then the kinds that are on the blog style pages that are usually on the right side of the page. Never really forcing you to take any action. It's kind of just an option for you in case you want to sign up for the newsletter or whatever offer.

One I don't see very often is a static box that just sits across the bottom of the page. It statys locked in place whether you scroll up or down, until you opt in.

I like the type, not sure what you call it, but whenever you show up at a page its already there waiting for you, about the size of a post card normally. You can either opt in or it usually has a little x at the top corner for you to leave.

I'm pretty sure but that's about all I've seen, unless there are some sneaky under the radar types that I never even noticed. If there are, please share.

I was just curious how many of you have experience using any of the above and what type of results do you have with each.

Would it matter what type of product or service I was offering to determine which one to use? If so, than why?

I know the best way is to test and track on my own sites, but I'm curious to see what results others are having using the different types.

Please let me know your thoughts.
#creating #list #list creation #opt in box #squeeze page
  • Profile picture of the author Loren Woirhaye
    My opinion is that it's your offer that matters most, not the way
    you contrive to get people looking at it.

    Come up with a list-building offer, and using graphics will probably
    help, that gets your list growing at a pace that gives you some
    encouragement. Then start tweaking and testing different tricks.

    If you look at my stuff you'll see a mashup of different tactics
    used to get subscribers. I'm also using both a normal autoresponder
    and Feedblitz, which is like Feedburner but with email broadcasting
    capacity.
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    • Profile picture of the author Jeff Henshaw
      I know the best way is to test and track on my own sites, but I'm curious to see what results others are having using the different types.
      You have already answered your own question - testing and tracking is the only way to go.

      No Warrior can give you a definative answer to your question, as results will depend on how alluring is your capture page, the quality of your offer and how relevant it is to the person who lands on your capture page.

      Different strokes for different folks.

      If you want more specific answers as to what type of capture page is most effective in a particular market, then I would respectfully suggest that you state the markets or niches that you intend to target.

      Just my thoughts and best of luck.

      Regards,
      Jeff.
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  • Profile picture of the author David Stewart
    Thanks you guys. Trial and error I suppose.
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  • Profile picture of the author spennyc
    If I was going to do it, I'd build a little suspense so they want to find out more.
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  • Profile picture of the author naijapower
    Yeah, building a suspense is a good trick. I have used before and it works.
    Good luck
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  • Profile picture of the author Barry Unruh
    You need to stop and ask yourself a different question.

    How did you drive them to the squeeze page in the first place?

    If you steered them there with an article which already promised a free report and they clicked the link to get to the page, it should be a page with a single purpose, SIGN UP RIGHT HERE!

    If you brought them there from a search engine and they are hunting for a blog post on losing weight, you need to give them the information they are looking for and THEN steer them to a squeeze page to sign up.

    I always look at the sign up in the sidebar as a "just in case" sign up box. Any serious efforts for the sign up deserve a stand alone sign up page.

    The slide-in sign up box is a nice feature, too, but stop and think. If you came to the page for information and it is the first thing you see what will you do? I close them and read the content I came to the site for. Once again, I see this as a "bonus" sign-up box. If they happen to sign up, great.

    The content on my blogs should continue to steer them gently, or maybe aggressively, to the squeeze page dedicated to getting the sign-up.

    I was told by one of my IM heroes "One Page-One Purpose", and this rule almost always proves true in testing.
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by powermediaone View Post

    What type of sqeeze page do you find works best? I've seen the more common "click here to claim your free report" type, that you have to enter your email in order to get to the webpage you are after.

    Then the kinds that are on the blog style pages that are usually on the right side of the page. Never really forcing you to take any action. It's kind of just an option for you in case you want to sign up for the newsletter or whatever offer.

    One I don't see very often is a static box that just sits across the bottom of the page. It statys locked in place whether you scroll up or down, until you opt in.

    I like the type, not sure what you call it, but whenever you show up at a page its already there waiting for you, about the size of a post card normally. You can either opt in or it usually has a little x at the top corner for you to leave.

    I'm pretty sure but that's about all I've seen, unless there are some sneaky under the radar types that I never even noticed. If there are, please share.

    I was just curious how many of you have experience using any of the above and what type of results do you have with each.

    Would it matter what type of product or service I was offering to determine which one to use? If so, than why?

    I know the best way is to test and track on my own sites, but I'm curious to see what results others are having using the different types.

    Please let me know your thoughts.
    A traditional squeeze page has worked well for me...
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  • Profile picture of the author Ellen Violette
    Yes, Great answer, Barry! But it really frustrates me is asking which one gets better results when by itself they all get lousy results!

    If you want to sell a ton of ebook or product jv'with other list owners and do an ebook or product launch- I think in this economy ebooks are a safer bet because of the low-cost entry point.

    When these people get to your site they are ready to buy and you can sell a lot of product-way more than you get from people just coming to your site unless you're spending a fortune on ppc, or making tons of videos and I mean tons unless you hit one out of the park (which is like winning the lottery).

    Anyway, my point is, it's not really about the opt in set up!
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  • Profile picture of the author dremora
    I'd use the sidebar. I am greatly annoyed by the pop-up type that pops in your face and prevents you from reading the blog until you opt-in or close it, so I would not use it. If it annoys me that much, chances are it will annoy most everyone too.

    As for the forced opt in versus optional, I split tested it and found that the sidebat converts much better and the subscribers stick around. With the forced opt-in, a lot of people grab whatever you are giving away then unsubscribe right away (since so many marketers spam people, many folks got burnt out and they ubsubscribe before even giving you a chance...)


    Sidebar opt-in works the best and since I switched to it I got much more responsive subscribers. They email me, ask questions, join my facebook page etc. If you provide good content in the blog, they will keep coming back. Just reserve the better content for the mailing list so the subscribers stick around, too.
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