A Hot Dead End? Please Help!

10 replies
I was on Amazon looking for products I could create some blogs about. I had a list of 10-15 products, and decided to start doing some keyword research to see which would be profitable, and which I should scratch off the list.

Here's my problem. I found a product that I would love to blog about. It's a hot item on Amazon, and has been for a while. It has massive reviews, and a 4.5-5 star rating on Amazon.

It was looking good, till I started to search through Google. The External Keyword Tool says it gets almost no searches for the product name (exact match), and no broad match results in the US either.

Checking the first 3 pages of Google for a quoted search of the product revealed the official website of the brand, a few Amazon links for different series of the product, and a wide range of off topic websites.

I feel I could easily get on the front page of Google, but I am not sure if it would be worth it since there doesn't seem to be anyone searching Google for the product.

Have I found an untapped Niche? Have I found a dead end? Any suggestions would be extremely helpful.

~Teravel
#dead #end #hot
  • Profile picture of the author apdfranklin
    I'd probably skip it, but with that being said, it may be worth a "shot", since ranking it will require little effort. Also, compare the results of another KW search tool before you make your decision. You'd be surprised at how far off the google KW tool is for some terms.
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  • Profile picture of the author Vincenzo Oliva
    Well Ritoban C. in his very successful "Profit Instruments" course suggest a minimum of 500 searches a month for a successfull campaign using a "PNK," product name keyword.

    I think that's accurate, people need to be searching for it.
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  • Originally Posted by Teravel View Post

    I was on Amazon looking for products I could create some blogs about. I had a list of 10-15 products, and decided to start doing some keyword research to see which would be profitable, and which I should scratch off the list.

    Here's my problem. I found a product that I would love to blog about. It's a hot item on Amazon, and has been for a while. It has massive reviews, and a 4.5-5 star rating on Amazon.

    It was looking good, till I started to search through Google. The External Keyword Tool says it gets almost no searches for the product name (exact match), and no broad match results in the US either.

    Checking the first 3 pages of Google for a quoted search of the product revealed the official website of the brand, a few Amazon links for different series of the product, and a wide range of off topic websites.

    I feel I could easily get on the front page of Google, but I am not sure if it would be worth it since there doesn't seem to be anyone searching Google for the product.

    Have I found an untapped Niche? Have I found a dead end? Any suggestions would be extremely helpful.

    ~Teravel
    I suggest getting a second opinion about keyword and competition research data. Try our free Grayscale Keyword & Competition Research Tool which I programmed. It'll provide you with 6 sections of data, 2 for the strength, based on crucial factors and proprietary grading systems, of the top 10 pages and sites you need to outrank, 2 for the strength of your actual top 10 competitors, 1 for global keyword demand volume and 1 for global keyword competition volume. I'm sure you know why the section providing data about the top 10 pages and sites you need to outrank is important = you can contribute content and expose your links to the targeted traffic these pages and sites get. Benefits of knowing the other 4 data sections are obvious, I think.

    I also believe Google search volume isn't everything. What are the main and sub categories the product's under? Do those main and sub categories interest people with relevant problems, needs, demands, etc.? You could market it on forums, blogs and other sites which get targeted traffic consisting of people interested in those main and sub categories so as to help solve their problems, ease their worries, cure their illnesses, destroy their enemies, improve the quality of some sections of their lives, etc. This is just my opinion based on my experience and test results though.
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  • Profile picture of the author Jeff Henshaw
    Here's my problem. I found a product that I would love to blog about. It's a hot item on Amazon, and has been for a while. It has massive reviews, and a 4.5-5 star rating on Amazon.

    It was looking good, till I started to search through Google. The External Keyword Tool says it gets almost no searches for the product name (exact match), and no broad match results in the US either.
    It seems strange that such a hot product has such limited searches. If it's so popular, could it be something that is known in it's niche by a different name or nick-name? If so,then people would search using different criteria to you.

    Just my thoughts,
    Jeff.
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    • Profile picture of the author evelyng
      I really don't know how it got to be a hot amazon product with no searches. It's very strange. A good question is: Does it pay a good commission to be profitable? Amazon starts their commission at 4%, so if it's a $20 product, I'd say forget it. If it's a $200 product, it might be worth a quick try. Maybe put up a free blogspot blog and send some backlinks to it to get it ranked and see what happens.
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  • Profile picture of the author miklanderson2
    Just how low is the search volume? If you're talking 10-20 searches a month, it probably isn't worth wasting your time on. If you're talking a couple hundred and the front page competition is non-existant, there may be a little money to be made.

    Without knowing what the product is, one of the first things that comes to mind when I think of a decent amount of sales on Amazon and low monthly seach volume is seasonal products. They only get searched for certain times of the year, but if you have a site selling seasonal products at the top of the SERPS at the right time of year, you can make a decent amount of money in a short period of time.
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  • Profile picture of the author Roey Pimentel
    Dear Teravel,

    Some good points have already been brought up. What I would add to this discussion is to point out something you said in your post:

    "I found a product that I would love to blog about."

    To me that is key. Since you clearly are enthusiastic about the product, go ahead and take it to the next level. It sounds like you will be able to blog in a way that will add value for anyone searching for the product. You could always re-purpose the posts at a later date. Meanwhile it will be a good experiment. Good luck and keep us posted!
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  • Profile picture of the author Ernie Lo
    You say nobody searches the product name but do they search for the name of the item? ie stake knives

    If people are buying it, some people will be searching for it.
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    • Profile picture of the author fred67
      If 'You' think it's a great product there WILL be others out there with the same taste.
      Get it set up if it offers a reasonable commission and START your own 'wave' on Twitter, FB etc and ride it to the top.

      How do you think things get popular?

      Someone has to start that wave ... much like the school lad in the UK several years ago with those dang mini-scooters that kids and adults soon began to run with. One minute it was 'nothing' ... the next it was a global craze :-)

      Just a thought .... Pete.
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  • Profile picture of the author JHC81
    Hmmm this is an interesting one, but here is what I would do, did you try searching under different name? maybe there is another name for this product just like someone in this forum already mentioned. If you can't find a different name then if it gets at least 200 hits on Google per month then I would go for it, if it's below that then I would pass because it's just not worth it.
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