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The Web Is Dead - Controversy

by Juan L Costa
15 replies
Hey Guys:

I just received an e-mail from a Guru saying that he read an article on Wired.com, saying basically that the web as we know it is dying, because now people access to the internet with applications (for example, iPad apps) and don't use the traditional "browsing and typing URL" anymore.
The Guru also said in the e-mail that internet marketing is also dead, because we won't be able to get important traffic anymore in independent webpages, everything will be centralized in closed apps.

I found the original article here:

The Web Is Dead. Long Live the Internet | Magazine

I would like to hear your thoughts about this.

Cheers,
Juanle
#controversy #dead #web
  • Profile picture of the author Michael Oksa
    Hi Juanle,

    I think it is an interesting article. I have a few thoughts.

    1. Principles won't change, but techniques may. This means that the way we market will stay largely unchaged, but the vehicles we use to do it are likely to change. And, in fact, have always been changing. This is just another stop on the continuum.

    2. Not everybody will switch off from the web (which the article states as well). So, while it may be in decline, it's likely to be here for a long time to come.

    3. Who's to say there won't be a way to integrate the web into these new technologies? In other words, it may not be a matter of the web dying, but a matter of how long it will take for the web to adapt.

    Either way, I think it's a good idea for marketers to keep an eye on changes and respond in a way that is beneficial to their own business.

    All the best,
    Michael
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    • Profile picture of the author Juan L Costa
      Originally Posted by Michael Oksa View Post

      Hi Juanle,

      I think it is an interesting article. I have a few thoughts.

      1. Principles won't change, but techniques may. This means that the way we market will stay largely unchaged, but the vehicles we use to do it are likely to change. And, in fact, have always been changing. This is just another stop on the continuum.

      2. Not everybody will switch off from the web (which the article states as well). So, while it may be in decline, it's likely to be here for a long time to come.

      3. Who's to say there won't be a way to integrate the web into these new technologies? In other words, it may not be a matter of the web dying, but a matter of how long it will take for the web to adapt.

      Either way, I think it's a good idea for marketers to keep an eye on changes and respond in a way that is beneficial to their own business.

      All the best,
      Michael
      Hey Michael,

      I agree with you, I started reading some of the comments in the article, and everyone was arguing if Youtube or Facebook must be considered "web" or "apps".
      From our point of view, as internet marketers, I think we consider them a promotional funnel as any other, such as Adwords, Organic traffic, etc.
      If we can advertise and market with those "apps", then is ok for me
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  • Profile picture of the author snapcontent
    It's a nonsense. The web is here to stay, although the methods of accessing it are constantly changing, obviously. Just because someone comes up with yet another access method doesn't mean the 'web is dead'. Still, sensational headlines sell copies...
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  • Profile picture of the author Paul Hancox
    As they say...

    The King Is Dead. Long Live The King.
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    PresellContent.com - How to sell without "selling"
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  • Profile picture of the author TelZilla
    didn't another guru state a few years back that "Adsense is Dead" ?

    Funny. I make more now with it than ever.

    Edit: I did read that article a couple of weeks ago. Interesting, yet dumb to think that everyone would be using i-type applications to access the internet. I don't own an i-device, nor do I want one. Besides, won't there still be links to click? That article was linkbait.
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    Don't get so wrapped up in making money that you forget the important things in life.
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  • Profile picture of the author Stephen Bray
    Mobile web has been popular in Japan for
    nearly a decade, although the early apps used
    were much less refined, (using XHTML or WML),
    than today's emerging standards, which are
    closer to desktop HTML.

    Although     you can find the location of the nearest
    Starbucks on your iPhone, it's not the easiest way
    to examine the merits of one health insurance
    policy over another.

    Try writing an e-mail of any substance with
    your iPhone, or a report for a court of law.

    Just as people have predicted the demise of
    the keyboard for more than a decade so might
    they claim the Internet to be dead. The fact
    is mobile web is still web, with all its limitations,
    and people still need desktop Internet access
    for a raft of serious purposes.

    Now, if someone really can get beyond the
    keyboard . . . .

    Stephen

    P.S. I saw someone reading a newspaper this
    morning, even though they own a television,
    a desktop computer with Internet access, and
    also the latest Nokia mobile web phone.
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  • Profile picture of the author MilesT
    "The Web Is Dead" = big fat headline so that the publisher can claim high ratings/reading and get better advertisers.

    Sounds like Wired is cash hungry to me.
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    • Profile picture of the author TelZilla
      Originally Posted by MilesT View Post

      "The Web Is Dead" = big fat headline so that the publisher can claim high ratings/reading and get better advertisers.

      Sounds like Wired is cash hungry to me.
      Exactly my point about the article being linkbait.
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      Don't get so wrapped up in making money that you forget the important things in life.
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  • Profile picture of the author spennyc
    The web is most certainly not dead - it's evolving
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  • Profile picture of the author DogScout
    Poop... Better sell it soon!
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  • Profile picture of the author Aaron Elliott
    yeah web is dead, so is the home telephone because we all have mobiles and can use skype.... seriously
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    • Profile picture of the author JohnMcCabe
      Opinion time...

      > That article has generated a ton of publicity for Wired and wired.com. Mission accomplished.

      > Don't know which gooroo did the article referenced in the OP, but my cynical side tells me there's a product launch coming that will make things all better...
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      • Profile picture of the author Mohammad Afaq
        Originally Posted by JohnMcCabe View Post

        Opinion time...

        > That article has generated a ton of publicity for Wired and wired.com. Mission accomplished.

        > Don't know which gooroo did the article referenced in the OP, but my cynical side tells me there's a product launch coming that will make things all better...
        The title of the article is misleading (ok well a little hyped up )

        The article talks about how people are moving away from browsers and using apps on their cell phones to browse the "WEB".

        So the article suggests that the browsers will die out soon (Which I totally don't agree with.)

        It's a nice way to generate buzz though.
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