Marketing Emails - Deleted Unopened
This statistic is the same for recipients who are already my customer! I could be telling them something vitally important about their services but they will never know because they don't bother to open the email!
So the subject line of the email must be putting openers off. I've tried funny lines & straightforward 'For Your Information' lines.
On the upside I am not exhausting my email list! On the downside I'm sending emails that aren't enticing enough to even open!
What subject line would encourage you to open the email? Must be clean of course.
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