How I halved my unconfirmed Opt-ins

KimBeckers

15 years ago

Very intuitive, thanks for sharing.

[ 1 ] Thanks

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Jesus Perez

15 years ago

I had a similar problem with a site I built for a client. They had implemented a shopping cart that produced dismal results.

Thing is, after clicking "Buy Now" visitors would get redirected. So I created an 'intermediate' redirect page that showed one logo pointing to another with a 5 second delay.

Sales immediately boosted. I' talking 500% boost. I've also seen Chris Rempel doing this with all his newsletter redirects. It keeps the visitor engaged in the process of redirection.

In your case, it's using graphics to convey a very important "next step".

Never underestimate the power of graphics.

Originally Posted by James Schramko

I should have done this much earlier but I just put a
huge picture of the opt-in message on my "thank you"
page with a yellow highlight, a big red arrow and a
caption box showing the confirm link in the message.

5 Minutes well spent.

I will try video next.

Regards

James

Thanks
1 reply

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BlogBrowser Banned 15 years ago

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- Jesus Perez 15 years ago
  
  Originally Posted by BlogBrowser
  
  I didnt get that BlueSquares - do you mind to elaborate further please? Thanks in advance!
  
  Client presents a product page with a "buy now" link. When clicked, they're redirected to a vitamin supplier to complete the checkout.
  
  Apparently that was freaking out the customers.
  
  So I built a "middle" redirect.cfm (I'm a coldfusion guy first and foremost) page that displayed a big graphic (one logo pointing to another) and told the visitor they'll be redirected.
  
  The Flow:
  1. My client's sell page with Buy Now links.
  2. My client's redirect page (one logo pointing to another)
  3. The vitamins sellers cart.
  
  Back then, sales boosted from 1-3 per week to 14-30 healthy sales per week.
  
  I suspect the middle page established "trust" of some kind. Or maybe the graphic helped. Who knows. Too many variables changed at once.
  
  Sorry for hijacking this one, James.
  
  Thanks
  
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Angela V. Edwards

15 years ago

Yep, I use graphics in my step-by-step backlink packets. I am not a video expert, but I do screenshots with red arrows pointing and things circled in red. Graphics work.

Originally Posted by BlueSquares

I had a similar problem with a site I built for a client. They had implemented a shopping cart that produced dismal results.

Thing is, after clicking "Buy Now" visitors would get redirected. So I created an 'intermediate' redirect page that showed one logo pointing to another with a 5 second delay.

Sales immediately boosted. I' talking 500% boost. I've also seen Chris Rempel doing this with all his newsletter redirects. It keeps the visitor engaged in the process of redirection.

In your case, it's using graphics to convey a very important "next step".

Never underestimate the power of graphics.

Thanks

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James Schramko

15 years ago

I was wondering if Chris does it for legal disclosure reasons - he may comment.

Thanks

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Aurelius Tjin

15 years ago

Nice tip, James. I think it's fair to say it's a good idea to tell people what to do, just like a call-to-action. If you don't ask them to buy, then won't buy.

Thanks

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Dmitry

15 years ago

Yup this is powerful. A short video actually explaining what needs to be done in like 10 seconds with the same picture also works quite well.

Thanks
1 reply

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Sean Kelly

15 years ago

This is the page I saw after signing up for the Hypnotic Marketing newsletter:
WAIT - One More Step!

In it you will see they use a Flash movie to guide you through the signup confirmation process.

It sure made me take notice when I saw it.

Sean

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1 reply

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Kneb Knebaih

15 years ago

The best idea I´ve seen so far...

Thanks a lot for sharing.

Mr. Fire knows his stuff...

Originally Posted by Sean Kelly

This is the page I saw after signing up for the Hypnotic Marketing newsletter:
WAIT - One More Step!

In it you will see they use a Flash movie to guide you through the signup confirmation process.

It sure made me take notice when I saw it.

Sean

Thanks

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Dan Ambrose

15 years ago

I do something similar. Although instead of the picture, I just tell them to watch out for the mail (give them the subject line to expect). I also ask them to whitelist our email address.

We do get lots of confirmed opt-ins the way we do it, but Im eager to try your method out.

Thanks for sharing.

Thanks

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Barry Davis

15 years ago

Great idea. I'll have to try that.

Thanks

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Chris Vendilli

15 years ago

I added a video on how to click the "confirm link" along with whitelisting instructions a little lower on the page for one of my sites.

I've seen a nice increase in confirmations thanks to that. This is a great tip, thanks for sharing it Barry.

Thanks

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Nick Brighton

15 years ago

Originally Posted by James Schramko

I should have done this much earlier but I just put a
huge picture of the opt-in message on my "thank you"
page with a yellow highlight, a big red arrow and a
caption box showing the confirm link in the message.

5 Minutes well spent.

I will try video next.

Regards

James

Great idea. I've seen many people do this and in some detail, such as a step by step course to opening your email (in all email accounts), finding the email, opening it, reading it and clicking the link in it. (with pics and vids).

Bottom line, communicate with your customer like a 7 year old (at least, until you get them on your list).

Thanks

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Bearded

15 years ago

I actually tested a video, and a simple picture of the email with an arrow pointing at the link outperformed it.

This is my thank you page:
phpBay Pro - Wordpress Plugin to create an eBay affiliate mini-store.

Since I changed it, I've had 69 out of 72 confirmations.

Thanks
1 reply

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tommygadget

15 years ago

Originally Posted by Bearded

I actually tested a video, and a simple picture of the email with an arrow pointing at the link outperformed it.

This is my thank you page:
phpBay Pro - Wordpress Plugin to create an eBay affiliate mini-store.

Since I changed it, I've had 69 out of 72 confirmations.

Bearded, nice, I will use that approach, great! Guys, take a look at that link. No drag or load delay like videos have.

TomG.

Thanks

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tommygadget

15 years ago

Thanks so much for this. I've had more than one PM from warriors downloading my free ebook who simply failed to confirm their email address. I like simple solutions. If that doesn't help, I'll try video.

TomG.

Thanks

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baumann93

15 years ago

Great tip, thank you. I've been thinking how to reduce the number of unconfirmed singups... will try these suggestions now.

Thanks

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James Schramko

15 years ago

I would have posted my link here but since I have a little "recommended" suggestion just under the confirm instructions I thought is best not to.

That gets great conversions too!

Thanks

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JayXtreme

15 years ago

I must tweak my thankyou pages.. thanks for the timely reminder James...

I do have instructions, but I really should be more detailed and visual..

Peace

Jay

Thanks

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CashDoctor

15 years ago

Tommy how do you make a page like that.

I noticed a good chunk of my subscribers dont do the double opt in.

I have the please confirm email but am clueless on how to turn that into an image.

Thanks

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Li Weng

15 years ago

Good technique. A lot of the times simple things make a big difference.

Thanks
1 reply

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Alan Petersen 15 years ago

Thanks for sharing James! I just signed up to your list and I like that strategy a lot. I'll be trying it with video myself. Thanks again!
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CashDoctor

15 years ago

James you use Xsite Pro to make that page?

I use komposer as I don't do much html editing.

I need to get an email graphic. How can I turn an email into a Jpeg so I can do the same thing.

Thanks Newbie stuff sorry

Thanks
1 reply

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James Schramko

15 years ago

Originally Posted by CashDoctor

James you use Xsite Pro to make that page?

I use komposer as I don't do much html editing.

I need to get an email graphic. How can I turn an email into a Jpeg so I can do the same thing.

Thanks Newbie stuff sorry

Hi thereCashDoctor,

I used a program called snagit to make the picture - and insert the arrow.

Highly recommended!

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Nick Doyle

15 years ago

Hey James.

Ive done this on several of my thank you pages after the opt-in and it always worked well. Another thing you might want to add is a little COUNTDOWN TIMER to it to get them to confirm as quickly as possible. It increased my confirmed opt-in by 35%

[ 1 ] Thanks

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Fabian Tan

15 years ago

Here's another good one: include the subscriber's name on the confirmation page using a script.

Fabian

Thanks
2 replies

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dpwilliams 15 years ago

Thanks James,

This is just what I needed. I built a thank you page today and I was not very happy with it. I like this idea.

Thanks
Deb
- Thanks
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thomasukm 15 years ago

Originally Posted by Fabian Tan

Here's another good one: include the subscriber's name on the confirmation page using a script.

Fabian

Hi Fabian, can you share what script you use to do that??

Thomas
- Thanks
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Leanne King

15 years ago

Thanks James, I'm going to try this next time a quick visual usually does the trick with most people because they know what to expect. It's the "unknown" factor that causes confusion with a lot of people.

Now to find some cool graphics : )

Leanne

Thanks

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Lee McIntyre

15 years ago

Hi James

Great post and thanks for sharing!

Here's something else that worked for me - I also displayed a picture of the confirmation email that they were to receive, together with an arrow showing them where to click.

I hope this helps!

Lee McIntyre

Thanks
1 reply

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James Schramko

15 years ago

Originally Posted by Lee McIntyre

Hi James

Great post and thanks for sharing!

Here's something else that worked for me - I also displayed a picture of the confirmation email that they were to receive, together with an arrow showing them where to click.

I hope this helps!

Lee McIntyre

That's strange, that was my original post message

Thanks

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CashDoctor

15 years ago

Thanks James

Thanks

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CashDoctor

15 years ago

Updated. Thanks!

Thanks

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mudmat

15 years ago

Originally Posted by James Schramko

I should have done this much earlier but I just put a
huge picture of the opt-in message on my "thank you"
page with a yellow highlight, a big red arrow and a
caption box showing the confirm link in the message.

5 Minutes well spent.

I will try video next.

Regards

James

Hey James,

That is clever. I should try that too.

Previously I wrote down every step for them on how to confirm their email address on my thank you page.

Your method seems easier.

Thanks!

Regards,
Muhammad Noor

Thanks

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James Schramko

15 years ago

I have been including pictures in my ebooks too and it really
helps people who like to see rather than read and process.

I love pictures

Thanks

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Michael Silvester

15 years ago

Hey James,

Switch over to single opt-in and you wont have that problem

Take Care,

Michael Silvester

Thanks
2 replies

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onlineleben

15 years ago

Originally Posted by Michael Silvester

Hey James,

Switch over to single opt-in and you wont have that problem

But you probably run into other problems then (being reported as Spammer etc)
Double op-in is the way to go when you really want to profit from your list.

Thanks
1 reply

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Fabian Tan

15 years ago

Originally Posted by onlineleben

But you probably run into other problems then (being reported as Spammer etc)
Double op-in is the way to go when you really want to profit from your list.

LOL I have a simple rule. If both sides are 50/50 arguing it out vehemently, it usually means there are some serious advantages to be gained by using both tactics. So I just use both.

In fact, for this case of single opt-in vs double opt-in which could probably fill a decade's worth of Wall Street issues, I do both for different traffic sources. I create different pages with different autoresponders. Double opt-in is ideal, but not realistic (or profitable) for certain traffic sources.

Eureka!

Fabian

Thanks
1 reply

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onlineleben

15 years ago

Originally Posted by Fabian Tan

Double opt-in is ideal, but not realistic (or profitable) for certain traffic sources.

Fabian,
could you elaborate please where doble opt-in is not realistic?
I know that it can lower the conversion but with those that converted you can build a tighter relationship (in my experience).

Thanks
1 reply

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Black Hat Cat

Banned 15 years ago

Originally Posted by onlineleben

Fabian,
could you elaborate please where doble opt-in is not realistic?
I know that it can lower the conversion but with those that converted you can build a tighter relationship (in my experience).

There is nothing about single-optin that prevents one from building a tight relationship. It's the same people reading your emails....the ones who want to read them.

Thanks

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James Schramko 15 years ago

Originally Posted by Michael Silvester

Hey James,

Switch over to single opt-in and you wont have that problem

Take Care,

Michael Silvester

Yes, I guess that would work but I do love double opt-in.
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Philip John

15 years ago

So Simple! Goes to show what a little tracking and testing can do for conversions!

Thanks

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Franck Silvestre

15 years ago

I'll try it too, I currently have 20% unconfirmed.

Franck

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Alan Petersen

15 years ago

Inspired by this post I now include a screenshot of the email and a video. You can see it here:

You Need To Check Your E-Mail

Although new I haven't had any non-confirms on the two sites I'm doing this since I put the video and screenshot.

Thanks

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Matt D

15 years ago

Wow- James, thanks for the great tip... and some other great ideas in the thread as well (i like the video idea)

Regarding double opt in... since Michael mentioned it - My opinion is that outside of the IM niche, it isn't as necessary. What's the prevailing opinion?
Matt

Thanks

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James Schramko

15 years ago

I just use Double Opt-In for every list, IM or not.

Thanks

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NewbiesDiary

15 years ago

thanks James - I can always count on you for little treasures!

I'm in the middle of adding an optin & AR for a builder client - so I'll def do that!

What a Gem you are!

[ 1 ] Thanks

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kohym

15 years ago

I manage to increase my unconfirmed optin by allowing visitors to re-enter their email address.

Here's how it goes:

1) Mr.A opt-in.
2) He then see a page that ask him to check his email to confirm his opt-in. On that page, there is a field that ask him to re-enter his email or another email if he doesn't receive the confirmation email.

In the past, I've got people emailing me saying that they never receive confirmation email. Ever since I implement this, I get also ZERO support email for such an issue.

Thanks

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jrsencio

15 years ago

I took care of this by putting a quick video on the confirmation page telling them what to do next.

Thanks

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How I halved my unconfirmed Opt-ins

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