Product Owners, How Effective Are Opt Ins On Your Sales Page?

works great if your sales page is well done - people
will opt-in just on the quality of your writing - even
with a free ebook as a carrot.

People want to be led - well, if you are selling money-making
information anyway if your thinking is at a higher
level than their own they'll opt-in to follow you.

I've done this for a long time - the people are opting-in
because they read about a specific product (high dollar)
but they aren't ready to pick up the phone or move
the process forward proactively - but they are impressed
enough to say "yes, keep trying to sell me" - so there
is a mutual understanding between you.

It's a little hard to track because I don't think all
lead sources are equal - but I've observed with the $4000
package the conversion rate is a little over 1% over
time. Follow-up is all about continually saying "YES
I am still in business - this is not some flash-in-the-pan
with no support and I am here to help you" - I've been
at this for a couple of years and I expect my batting
average to improve because I'm getting better at
writing and understanding my prospects.

I was wondering the same thing..good question good answer