Tricks to Get around Google's squeeze page policy...

14 replies
So the big bad google Goddess has made it clear that she doesnt like us using squeeze pages. This is evident in their policy and all the slaps IM'rs are getting left and right...(they call them “Data Collection" Sites).

But I have a theory..I believe that internet marketers are smarter than Google. And as always we will find loopholes and creative ways to overcome obstacles such as this. Its what we do.

We are one of the few creatures on earth that can look at a bleak situation and see an opportunity in it. Its what makes us entrepreneurs. And, I see no reason why we cannot figure out a way around this.

And for those that DO they will certainly make a butt load of money considering all their competitors are getting BI*** slapped!

So who wants to join me in brainstorming some ideas?

Here is one idea that Ive been playing around with in my head lately...

What we know for certain that what google wants is CONTENT for their users...

So what if we offer their users so much content UP FRONT that it literally blind sides google!

Here is what I mean...

Step 1 What if we build our website just like google wanted..with articles/content etc etc.

It didnt look at ALL like a squeeze page..In fact perhaps it just looked like a blog (from what I understand blog sites convert pretty well because people trust them).

Step 2. Secondly, instead of asking for their email..What if we gave them a link to a DOWNLOADABLE report or a video at the end of the blog article.

Step 3 THEN at the end of the report or video have a LINK to the optin page which would be on a totally different domain.Also using NO FOLLOW tags just to cover our butts.

In theory this could be enough steps to shake off the tail on our butt.

Their staff is only going to spend so much time reviewing our website, and I doubt they are going to review all the sites we are linked to much less jump through all of these steps. BUT your target market WILL jump through h these steps IF you give them good content!

Objective:


Now you may say "yes but 3 steps is a lot to ask our subscribers to go through and optins will decrease! Well actualy its only 2 steps if you dont count the article thats already on the page when your visitors hits the site.

But having said that I still disagree. Tons of testing have proven that giving lots of content UP FRONT before you ask for the email actually increases optins because you have built so much trust.

So in theory this method could actually INCREASE your optins..Now would it be better to have all the info on one page without asking your client to go through the extra step...perhaps...but is it worth doing this to get that google traffic?...YES

Even if you DO lose just a small amount of optins because of this extra step, you can make up for it in other ways such as increasing your backend products, or increasing the conversion rate of a number of other things.

Also, keep in mind that because you are offering all of this content up front, rather there is a small decrease or not your list is definitely going to be more targeted!


This is just one idea. Feel free to share more.

I really believe that whatever solution we find... its is going to have to be something in this order so that the squeeze page appears NOT to be associated with the domain advertised in adwords or at LEAST not detected by google but accessible to our target market.

What we know for certain is what google wants for their users is CONTENT...

I say give them so much content that they DROWN in it!

Ideas?
#google #page #policy #squeeze #tricks
  • Profile picture of the author tryinhere
    interesting read, OK to answer some of your questions.

    yes build a land site not a land page, have unique content and a data collection is fine / you must have a privacy policy when ever collecting info so make sure you have the correct support pages needed for you site / and yes a blog well set up will do.

    you can use a free report / if you wish but a squeeze or a road block that says fill this out to view anything else is probably not going to cut it.

    As for using the shake the tail feather on Googles but, very funny you may find a lot is tracked automatic in a sense it would have heat seeker missiles poping out all over and to think a manual review would be avoided would be slim, more so these heat seeker would be alerting for a closer look / manual review.

    there is no real solution to find, just follow the rule book and everything works fine, the biggest problem people face is not understanding exactly what can and what can not be promoted, because if you are promoting or intend to promote a non preferred G product or service, then no amount of set or / page style / web site / blog set up or choice of link hiding or coding will hide you from G's eyes and sooner or later you will slammed.

    One very important new / ? maybe more enforced ruling now is the hype ruling / it now appears in the rules ? not sure if i am dreaming but can not recall it before ?

    Inaccurate claims and deceptive content (includes certain types of competitive claims, generic superlatives

    People now need to be watching this like a hawk, and it implies all of those / ? creative terms used by copy for a long while, this is running very hot and it would be heat seeker missiles that google are searching for certain terms used on land pages here

    > Misleading/Inaccurate
    > Claims meaning:
    >
    > 1) the site cannot say it will work for everyone
    > 2) cannot say the product is "Fool Proof"
    > 3) Basically cannot over-hype the product's ability in any way

    the interpretation of over hype is subjective to open interpretation but if unsure then seek clarification.

    It would be a fair call to say 99% of clickbank sites due to the nature of those sites would fall red hot into this category and as such you would need to tread very careful here.

    you asked for ideas / solutions / mine is simple create your own product and site and promote that over and above promoting an affiliate product / leave out the hype and secondly make sure the product your promoting meets googles terms and possibly even have the site checked by google before listing it if at all unsure if it meets all guidelines.
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  • Profile picture of the author Louise Green
    Anything designed to 'trick' Google, is in my view at least, black hat.

    Adding real value to your market, building a solid repuation and gaining a loyal following that genuinely trusts you is the only way to do things if you want to build a serious long term business. No tricks required.

    I know there's many who don't agree with that, but I believe there's more to business than just making money.

    Anyway for list building.. by using a lightbox opt-in you can have a virtual squeeze page on each page of your site, and provide value for your readership. You have the best of both worlds.
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    • Profile picture of the author Steven Wagenheim
      I got a better idea.

      Build an authority site, actually give visitors a satisfying end user experience
      and tell Google Adwords to kiss my butt.
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      • Originally Posted by Steven Wagenheim View Post

        I got a better idea.

        Build an authority site, actually give visitors a satisfying end user experience
        and tell Google Adwords to kiss my butt.
        Yes but its just so hard to leave that adwords money just sitting on the table!
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by TheSalesTechnician View Post

          Yes but its just so hard to leave that adwords money just sitting on the table!
          I don't know...I've managed to live without it for 7 plus years.

          Last I looked, my income hasn't been hurting.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Steven Wagenheim View Post

            I don't know...I've managed to live without it for 7 plus years.

            Last I looked, my income hasn't been hurting.
            Steve, I know where you're coming from here, but unless you've actually tried running some good Adwords traffic to your offers, you can't know what you're leaving on the table.

            Of course, the fact that you're happy without it makes it a moot point.

            TST, I don't think Google has a problem with squeeze pages themselves. I think Google has a problem with squeeze pages as landing pages for Adwords. And that problem stems from users clicking ads for information and finding a gate instead.

            I like your idea of building a full-fledged content site and using truly free downloads to bring people to the capture page (since it isn't the gateway anymore, it isn't really a 'squeeze' page). I don't think you have to go to the extra step of having an unrelated domain.
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            • Profile picture of the author Steven Wagenheim
              Originally Posted by JohnMcCabe View Post

              Steve, I know where you're coming from here, but unless you've actually tried running some good Adwords traffic to your offers, you can't know what you're leaving on the table.

              Of course, the fact that you're happy without it makes it a moot point.

              TST, I don't think Google has a problem with squeeze pages themselves. I think Google has a problem with squeeze pages as landing pages for Adwords. And that problem stems from users clicking ads for information and finding a gate instead.

              I like your idea of building a full-fledged content site and using truly free downloads to bring people to the capture page (since it isn't the gateway anymore, it isn't really a 'squeeze' page). I don't think you have to go to the extra step of having an unrelated domain.

              John, I have absolutely NO doubt that a properly managed Adwords
              campaign can be extremely profitable. Mama didn't raise no fool.

              But with all the hoops that they make you jump through since the early
              days when you could actually direct link to a sales page as an affiliate,
              it's just not worth the hassle.

              Yes, marketers should put REAL sites out there and not these crappy
              squeeze pages if they want to play the Google game.

              I don't want to play that game so I do other things.

              It all depends on where your priorities are.

              Mine are not pulling my hair out of my head because Google has another
              hissy fit over some other tactic that marketers are using.
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      • Profile picture of the author Lester Privott
        Originally Posted by Steven Wagenheim View Post

        I got a better idea.

        Build an authority site, actually give visitors a satisfying end user experience
        and tell Google Adwords to kiss my butt.
        Adwords can be useful at time especially with a new site.
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        L. Jerome Privott
        http://www.softwarexcite.com

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  • Profile picture of the author davemiz
    lol.... good luck with that one.... theres more to it than just content.

    if you doubt that, slap up a blog, add content, and see what happens.

    tested it with a new blog we setup, added content, bookmarks etc..... ran ppc adwords traffic to it and within 3 weeks it was slapped.

    there's more to it than meets the eye - lets just say it seems like google doesn't like specific niches.
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  • Profile picture of the author petevamp
    I have had no problems getting my squeeze pages to rank however I do it slightly different then most. Here is my process:

    First as always a simple straight forward headline and a little secondary headline.

    Video on the left with the optin on the right with my offer.

    Next I write some information about what it is I am offering and why they should opt in or purchase product x.

    Add in a few other links to pages like a policy page and so on.

    Add in a follow me on twitter link with a twitter bird image.

    Done the page ranks rather well. I do add in a small header graphic as well but other then that this is all I do and I have no problems getting my squeeze pages to rank. Also keep in mind I normally add in about 600 words on these pages. This is so google thinks it is an article and not a squeeze page.
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    • petevamp, thanks but were talking about adwords not organic
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  • Profile picture of the author ~kev~
    Tricks to Get around Google's squeeze page policy...
    Its simple - do not build a squeeze page.

    Its time to accept that fact that squeeze pages are useless - they provide no real content, they provide no real information,,,,, their designed to either sell a product or collect an email address.

    My opinion, squeeze pages are about 1/2 step above spam.
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  • Profile picture of the author Bill_Z
    I've also create an executable for people to actually download and run, advertising it as a "Virtual Trainer". Within the program are videos, and below the video is a button to "View Next Video". Clicking that button takes them to a squeeze page.
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  • Profile picture of the author tpw
    Originally Posted by TheSalesTechnician View Post

    So the big bad google Goddess has made it clear that she doesnt like us using squeeze pages. This is evident in their policy and all the slaps IM'rs are getting left and right...(they call them "Data Collection" Sites).

    I don't call her a Goddess... I prefer calling her a Dominatrix, because there is nothing she likes more than putting some sites under her spike-healed boots... LOL

    I offer that you are putting too many steps in the process.

    Lead the Google visitor to an article page. On that article page, present a email registration to get a Special Report. You can either embed that in the sidebar or put it in a popup.

    When people signup to your list, give them the Free Report.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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