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Unread 21st September 2010, 09:22 AM   #1
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Default Top converting banner ads? Good Practices?

I'm designing some banner ads right now... wondering if anyone can suggest some good practices for high-click banner ads.

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Unread 21st September 2010, 10:03 AM   #2
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Default Re: Top converting banner ads? Good Practices?

Checked my notes for a webinar I watched a while back...

> Design the banner to either stand out or fit in. This is the same advice given for Adsense placements. You want the ad to either look like a part of the site or really draw attention.

> You can use animated gifs to tell a story, a few words per slide. Animation for the sake of it tends to annoy people and bring on banner blindness. (Anyone remember the dancing exclamation point?)

> Include a strong call to action, your URL, and a graphic of an actual button to click. The examples I jotted down were buttons and form elements (check boxes, radio buttons, etc.).

Not necessarily high-click, but higher conversion, design the banner as a lead in to the landing page, with similar look and feel. For example, if your LP is serious, in dark blues and maroons, don't use a red and yellow circus theme in your banner - it will cause a disconnect.

Disclaimer: I haven't actually tested any of this stuff in years, but it worked back then and the presenter swore it worked now...

Get this one thing right and it will be like you are the only one they are listening to. Probably because you will be the only one they are listening to.

Email Marketing: 7 Steps to Turn Strangers Into Buyers and Buyers Into Raving Fans [Kindle]
No Kindle? No problem...

Last edited by JohnMcCabe; 21st September 2010 at 10:04 AM. Reason: Why are typos only obvious after you post?
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Unread 21st September 2010, 10:04 AM   #3
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Default Re: Top converting banner ads? Good Practices?

cool, thanks John, sounds very logical.
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Unread 21st September 2010, 11:11 AM   #4
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Default Re: Top converting banner ads? Good Practices?

Building a killer looking banner is no good if no one else clicks it. I use a banner exchange network I to test my banners' CTR. I keep the high CTR banners and discard the rest.

Email: sales[at]nysuperbowlhotels.com
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