Top converting banner ads? Good Practices?

by 3 comments
I'm designing some banner ads right now... wondering if anyone can suggest some good practices for high-click banner ads.

#internet marketing #ads #banner #converting #good #practices #top
  • Profile picture of the author JohnMcCabe
    Checked my notes for a webinar I watched a while back...

    > Design the banner to either stand out or fit in. This is the same advice given for Adsense placements. You want the ad to either look like a part of the site or really draw attention.

    > You can use animated gifs to tell a story, a few words per slide. Animation for the sake of it tends to annoy people and bring on banner blindness. (Anyone remember the dancing exclamation point?)

    > Include a strong call to action, your URL, and a graphic of an actual button to click. The examples I jotted down were buttons and form elements (check boxes, radio buttons, etc.).

    Not necessarily high-click, but higher conversion, design the banner as a lead in to the landing page, with similar look and feel. For example, if your LP is serious, in dark blues and maroons, don't use a red and yellow circus theme in your banner - it will cause a disconnect.

    Disclaimer: I haven't actually tested any of this stuff in years, but it worked back then and the presenter swore it worked now...
  • Profile picture of the author Datingport
    Building a killer looking banner is no good if no one else clicks it. I use a banner exchange network I to test my banners' CTR. I keep the high CTR banners and discard the rest.

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  • 3 {{ upvoteCount | shortNum }} 5

    Hello. I want to be successful internet marketer. I have the zeal and passion to achieve this aim. But what restricting me to do this is money. As heading of my post says you would know that am from India. If you compare price of dollar with India Rupee its somewhere around $1=Rs. 66 which is increasing day by day. My budget would be $100/month which is equal to Rs. 6600. This is maximum I can spend. I dont have high paying job and also I have to pay rent, bills, etc. I need to pay for domain, hosting, bing ads, fb ads, landing page and so on. I know there are free methods too but as you say free methods take time to show result.

  • 3 {{ upvoteCount | shortNum }} 5

    Have a very special client. I like to call him the Sheikh. He does not mind. In return, he says that I am a Petrol Writer. This client is generous when it comes to pricing and payments. I have never been greedy. Just like Tom Cruise used to say in the Oblivion: We are an effective team! This gentleman is born and raised in Kuwait. He earned his degree in some prestigious London business school. Yet, when it comes to the business culture, he obviously follows the region of his origin. We do not discuss the price. We do not negotiate. Never. He orders the work. I deliver. Then, he asks how much needs to be paid. I get my money. That is it. Smooth and simple. For what is worth, so far, we have worked only on relatively small projects. Until recently. This was a client only to wish for. Guess, it is not only in my nature, but I was not quite satisfied. I wished we could do some more work. And, you know what happens when you wish for something. It happens to you, but not exactly the way you wanted to get it. So, one fine day, the Sheikh approached me with an unusual proposal. Like I passed all the test, and the time has come for the real thing. What he had on his mind was a book about his personal and professional journey, somewhere around 200 to 300 pages. A brand new website. We are talking about a few dozen pages at least. Then, there was a package of 30 blogs, give it or take. He also needed some scripts for promotion videos, but he was not quite sure how many of them.

  • 1 {{ upvoteCount | shortNum }} 5

    I read recently that as of late August, Google has removed the 3 adsense units per page limit and replaced it with a policy that has no specific limit but which requires that the amount of ads not exceed the amount of content. Is anyone familiar with this and can anyone suggest how best to implement this.