How Will Google Instant Search Impact Your IM Business?

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I found this interesting post on Search Engine Watch and it is definitely worth the read. One of the points they make is:

Increased Focus on Local Keywords in PPC Campaigns

This will be because even when a user types of non-geo-specific query, Google will be showing local results in many cases. For example, if you type in a "w" at the start of your query, and you actually do see information on the weather, you will immediately see the weather for your local area.
They do, however, mention that the full impact will only be clear over time.

Here is the link:

Google Instant, SEO, and the Future of Search - Search Engine Watch (SEW)

Peter
#business #google #impact #instant #search

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