How Will Google Instant Search Impact Your IM Business?
Increased Focus on Local Keywords in PPC Campaigns This will be because even when a user types of non-geo-specific query, Google will be showing local results in many cases. For example, if you type in a "w" at the start of your query, and you actually do see information on the weather, you will immediately see the weather for your local area. |
Here is the link:
Google Instant, SEO, and the Future of Search - Search Engine Watch (SEW)
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